In my last two articles, we chatted about using video to promote your business. We focused on what to talk about, and the ever popular question of the equipment you need to get the job done. Now that we know what to say, and the video is recorded and ready to go, the next question naturally is:
What Platform Do I Post My Videos On?
Here is where I see a lot of people get overwhelmed. Yes, there are a lot of social media platforms to choose from. It is true that every single platform promotes the use of video to their feed, and yes, videos get more visibility and engagement. But where do you start? I am going to outline a few simple steps to get you started that will be easy to manage so you don’t get confused or frustrated and then give up – which defeats your purpose.
Remember – all roads should lead to home. You own your website, you do not own Facebook or Twitter or any of the other ones. It is YOUR content, so make sure you are loading it onto your website. The perfect place to do this is your blog. Instead of writing a lengthy article, you can post a vlog instead! You can then create a simple email newsletter to your subscribers (something you also own) that showcases a link back to your website where they can watch the video. This also helps with your SEO, so this is a win win – and a must-do first step.
There is no denying the most popular and most used video site on the Internet. Creating a YouTube channel is simple, and free. So why would you not have a YouTube channel? There are various ways you can upload a video to YouTube. You can either use YouTube directly – they make it super easy with a button that says “Upload”, or if you have a Mac you can use your iMovie software to upload it after you have done your editing. In the video link I included above, it also describes how to give it a proper title, descriptions, and tags to help make sure people on YouTube that are searching for what you are talking about find it. YouTube is owned by Google – so you are doing yourself a disservice if you are not uploading your content to the #1 search engine.
It is the number one social media network out there, so that is hard to ignore. They even make it super easy for you now with their Facebook Live feature. Simply turn it on on your phone and start talking. You are then LIVE on your FB page and can even talk to your followers in real time and answer questions. If you are going this route, remember two things. First, advertise when you will be on Facebook Live so people can plan on tuning in. Second, save your video to your phone so you can then upload it to your website and YouTube. The beauty is that even when it is no longer live, FB still considers this great content to show your followers, so your content will still get a lot of attention even if it is not being seen live.
If your followers are more the Twitter type, then you will want to be using Twitter’s video platform, Periscope. Periscope is a live streaming app owned by Twitter that allows you to share and watch live video broadcasts. You will need to download the app for this, but once you do, here is a great step by step tutorial on how to use Periscope. Remember, make sure you save your broadcast to your camera roll so you can utilize it on other platforms if you choose.
From here, the sky is the limit. You can post it to Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon, Vimeo, you name it. But ask yourself – where is my target market hanging out? Which platform do you have the most quality engagement? Just because these platforms exist does not mean you have to be everywhere. Be where YOUR target market is, and where they engage with you.
And here is a tip:
One GREAT place to learn where they are coming from, is to go into your Traffic Sources in your YouTube Analytics. You can learn how to do this here.
Bottom line: always post to your website, YouTube, and whatever social media channel that you are actively engaged in with your followers. You are one person, there are only so many hours in the day. So make them count.
Video is not going anywhere – so it is time to make it part of your online marketing. If you have questions or need help, don’t hesitate to contact me. In the meantime, I would love to hear your thoughts in my comments below!