I am about to celebrate 15 years of being in business with my husband. Our company, MB Tech, Inc., is a technology company that has seen a lot of changes over the years. Since we are planning a lot of fun surprises and taking a walk down memory lane, it has brought up a lot of memories of how we made it this far. Amidst all the planning, the remembering back, and even the day-to-day operations, there is still only one question that I get the most often:
What would you say the secret to your success is?
That’s easy. I can answer that with two words. The first one is DISCIPLINE.
When we first started running our company, we naturally fell into our prospective divisions. He handled all the IT stuff and I handled the sales and marketing. We both had to grow with the technologies that allowed us to do our jobs, but we still stayed focused on what we needed to accomplish in order to make our company grow.
So as the marketing arm, my duties have really grown over the years. I started out networking all the time – at every event I could find. We did not have a brick and mortar – still don’t – so getting out there and putting in the face time was key. Then came email marketing, then came social media, and now the most prevalent – video marketing. Somehow, business owners are expected to maintain a marketing presence and still do whatever it is their business does.
I understand this can be hard for a solo-preneuer. That is where the discipline comes in. Myself, I have a schedule that I follow to the letter that I follow. Every day, week and month I have a deadline of some sort. And I follow it. I figured out what represented our company the best and I ran with it. For us, this is STILL networking face to face, social media/email and treating the people that know and love us with respect to keep the referrals coming. That is the discipline. But I am a crazy, super Type A individual and actually enjoy this level of organization. I am not not normal.
The fact of the matter is most people are not disciplined to this degree. But what do you do if you simply can’t be everywhere? You have some discipline, but simply not enough hours in the day. I totally get this. It happens. I am no saint, sometimes we are late on the marketing deadlines I set for our company.
This is where the excuses come in. I hear excuses from my clients and colleagues all the time as to why something is not getting done. Excuses and whining WILL NOT GET YOU THERE. Yes, I said it. STOP WHINING. If you want something bad enough, you will find a way to make it happen. If you can’t be the one to get them done – then you have to delegate.
Discipline also means knowing your limitations. No one can do everything. I delegate plenty. In order for a small business to succeed, the next thing you need is to have is someone holding you ACCOUNTABLE. This can be a business coach, peers in your or complementing industries, virtual assistants, etc. who will not only help you accomplish tasks, but to push you to the next level.
I am not suggesting jumping into something blindly. I am saying have a plan. If you need help, call me, call a coach, call a trusted colleague, just call someone. Formulate a plan, realistically plan who is going to do what and when – and then actually do it. This type of DISCIPLINE, partnered with ACCOUNTABILITY is really the secret to any business’ success.
Final thought – don’t get caught up on hiccups. Life is full of hiccups. Roll with it. Don’t let delays, failures, or flat out not knowing how de-rail you. Find someone who can help you. Google it. Do whatever you have to do. Just get back on the horse. I believe in you – you should too.