Last night I was skimming through my Facebook feed one final time before I shut the tech down for the night and came across a particularly poignant post from Elizabeth Gilbert. For those of you who don’t know she is a well-known author, probably best known for her book Eat, Pray, Love, and has recently been on tour with Oprah Winfrey while releasing her newest book, Big Magic. She was talking about how to have more energy in your life. I thought it was a fabulous article that focuses on you as a person, but it made me think: where am I spending all of my energy in my business?
It is so easy to get caught up in what we think we are supposed to be doing. We read articles, blogs, and books. We watch videos and take online classes. We typically listen to whatever catches our eye and spend time coming up with plans based on the latest and greatest promotions and methods. I have a radical idea here.
#1: Stop chasing what everyone says you are supposed to be doing and really evaluate WHAT WORKS FOR YOU.
I know you are thinking, how do I do this though? Sadly, there really isn’t a quick and easy answer. I don’t care what anyone says. In order to know what really works for you, you have to come up with a plan of attack based on what you do best and what your target market really is looking for. Develop a marketing plan on how you will educate people that you are the person to give them what they are looking for, and then TRACK AND MEASURE your efforts.
That is why this is not a quick and easy answer. Tracking and measuring takes time. You need to be consistent with your approach and your methods at a minimum of one quarter. You cannot try something once and give up. You have to be consistent with how you are marketing yourself, what you are promoting, and then providing whatever that is. When that is all said and done, you do what is commonly called a “Monday Morning Quarterback” recap where you assess what went right, and what went wrong. Once you have this data, you can make a decision on how to move forward. Then you look at the next step.
#2: Did you enjoy it? Was it fun?
Most entrepreneurs start out with excitement and a fire in their belly because they love what they do. But all too often they get caught up in those latest and greatest ways to promote themselves and they start to loose sight of why they started their business in the first place. Running your own business is supposed to be fun! A lot of work, yes, but definitely fun! If you are finding yourself dreading getting out of bed to go run your business, then the time is now to re-evaluate. Just because one method is working like gang busters for someone else does not mean it will work that way for you. Maybe that method is correct, but you just need someone else to carry it out while you focus on something that YOU love to do. My coach and mentor, Michael Port, often says he wants you to have a mad love affair with your business. He could not be more correct. If you don’t even remember why you became an entrepreneur then it is time to stop the madness and focus on where your energy is going and if it is doing you any good. Again, the only way to know this is to TRACK AND MEASURE, and then have a brutally honest conversation with yourself to determine if you had fun.
So I ask you: what are you spending your energy on while running your business? What can you let go of and do differently? What will make you fall in love with your business all over again?
Helping entrepreneurs get clarity and focus is one of my favorite parts of my business. If you are looking for some guidance and are interested in learning how I can help with customized strategy sessions, contact me today so we can make 2016 your best year yet!
We have all heard the expression “content is king”, and that is very true. Producing high quality content to a market that is looking for someone to fix their problem is the key to success. The fastest, easiest and most cost effective way to get in front of your target market is through a blog. Blogging consistently will set you apart from your competitors, but more importantly it will get you noticed in front of your target market for a variety of reasons. Let’s take a look at some of the reasons YOU should be blogging:
1. To Establish Yourself As The Category Authority
What does it mean to be the category authority? It means you are THE expert. You are the go to person for whatever it is you do in your business. Blogging on various topics that surround your business and what you do specifically will make you stand out. You will be seen as helpful, trustworthy, and someone who knows what they are talking about. So when the time comes to hire someone in your field, people will seek out the best, and you will be easy to find since you are publishing blogs on a regular basis.
Take technology for example. That is a massive topic that has to be broken down into tiny digestible pieces so the Common Joe will understand what is going on. It is also a VERY broad topic that will require many blog posts to address all the questions most people have – especially since technology changes every day. Continuous blog posts that are timely will once again show you are the expert on this topic.
2. For Your Own Continuing Education
In order to remain the category authority, you have to stay up to date on the latest and greatest in your field. By blogging on a consistent basis, you are forcing yourself to continue doing all the research, reading and testing to remain the best in your field. Coming up with quality content for your blog will continue your own education and keep you in the know for all the latest advancements in your field – and you are the one telling the masses first. Win win.
3. To Spread Your Wings
Often times people that are religiously blogging get noticed. When that happens, other opportunities typically present themselves that will give you the chance to spread your message. Bloggers are often hired for speaking events, conference break out sessions, guest blog posts for major blogs and more. Consistently blogging will get you noticed on just more than your own website.
4. It Is Great For SEO
We need all the help we can get when it comes to getting our message seen by the masses. Google loves fresh content. So if your website is constantly being updated, then your chances of getting seen through all the traffic are much greater if Google is seeing a fresh and up to date website on a consistent basis. It is a GOOD thing to be loved by Google! The added bonus comes when your followers start sharing your posts. Good ideas and helpful advice are always shared with friends. If you start showing up all over social media sites with an article that is giving great advice, it will naturally lead people to your website which helps to increase your traffic.
5. You Want To Establish Trust & Credibility
By sharing your knowledge and giving your thoughts, expertise, and advice consistently, over time people will start to know, like and trust you. It is without question that consumers like to do business with people they know, like and trust. But gaining trust takes time, and the amount of money someone spends with your company is in direction proportion to the amount of trust that you have earned. Blogging on a regular basis about topics that fix a problem or soothe a woe will make you remembered and therefore pave the way to future business opportunities.
If you are having trouble coming up with content, have no fear! I wrote a post about four ways to get blog topic ideas, just in case you get stuck! The point is to keep doing it. It will pay off in spades in the long run.
What made you decide to start blogging? Tell me about it in the comments below!
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is not knowing what to write about in their blog. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Not only does it help your Search Engine Optimization (SEO), but it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. The end of the year is approaching and now is the best time to start working on your 2016 marketing content calendar. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2016 Marketing Calendar all set before the end of the year busyness gets in the way!
Back when I was building up my business, I had a part-time job working in a Chiropractic/Acupuncturist’s office. When people would inquire if their certain ailment could be dealt with using acupuncture, he told me to always tell them yes. At the time, I just thought, “Wow, that is a bold move. What if you don’t know? Then what are you going to do?” But honestly, his advice has gotten me very far in my business.
The answer is always yes – then you figure out how to do it.
What I have come to learn is not only did he get new clients in the door (smart), but he also furthered his own education at the same time. He pushed the envelope of his knowledge every day. He loved what he did and he wanted to share it with the world, as well as help people. So if they called asking if acupuncture could help with their situation, he always said yes – and then he figured out how to make it happen.
That is what entrepreneurialism is all about. The answer is always yes, even if you don’t know how, and then you find a way to do it. So what if you do not know how to do something right now. You will learn. You will figure it out, and then you will know for next time. You may even discover a new offering you did not think of before. This my friends is called INNOVATION, and a lot of products we use today are because someone said yes – and then figured it out.
So let’s think about some of the things that will help with figuring out a way to say YES.
Are you using all the methods of technology possible to make this task happen? My husband and I have had an IT business for the last 18 years, and we have definitely seen technology evolve. For example, when we first started out he physically had to be on location at all times to deal with the problem. Now there is software he uses to remote in to your machine and take care of it. Faster for the locals, yes, but now he can help people virtually anywhere in the world. My point is to look for various software applications or programs that may help you accomplish what your clients are asking you to do for them.
Tapping In To Your Network
Sometimes, it does indeed take a village. Maybe what you are trying to do entails some knowledge that is not your specialty. But you know who can help you with that piece. So reach out to them! Every entrepreneur should have a network of professionals surrounding them. If you are a smart entrepreneur, you are constantly networking to get the word out, but you should also be meeting other people that can potentially help you someday. So comb through your list of contacts and see if there is someone who can help you and then brainstorm a way to package it!
Maybe you plain just don’t know how to do it and no one else does either. Fine. Then find a class or webinar and learn it yourself. There is a webinar for everything these days. Further your education by mastering a new skill. I will use my husband as an example again. When he is setting up WordPress websites for people, we are constantly being asked if their site can do a particular task. And guess what – there usually is a plugin already out there that will handle the job. And if there isn’t, we will learn how to make it ourselves. Because that is what you do to get the job done. And in the end, you just furthered your knowledge as well as made your client happy – just like my chiropractic friend. That is a win win in my opinion.
Necessity is the mother of all invention. A wise saying, but that is why we have entrepreneurs. Entrepreneurs are the ones that continuously come up with products or services that will fill the needs of their clients or customers. This should be you. What is the last thing someone asked you for and you told them no? I realize there may be very specific circumstances where you cannot say yes, but those are becoming less frequent. The world is evolving and technology is helping. So I challenge you to make a mindset shift and start saying YES instead of no. That yes could be the next stream of income you never knew you had.
So tell me, when have you recently said no? What were the circumstances? Post in the comments and let’s all help figure out a way to say YES!
Lately I have noticed a growing number of people practicing very bad social media etiquette. While it is bad enough coming from individuals, it is worse when coming from professionals or business owners. Maybe it is just me, maybe it is a full moon, or maybe everyone just needs reminding, but I think it is time for a refresher in social media etiquette and permission marketing.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
So let’s take a look at some of these social media faux pas and on which platforms they are being committed.
Tagging people without permission. And I mean A LOT of people at once. It is one thing to tag someone to bring their attention to something you saw, but tagging a lot of people is going to do nothing but blow up their phone with Facebook notifications as soon as people start commenting. Maybe they are not interested! But now all of the sudden they are getting all these notifications and have no idea what is going on. They must stop whatever they were doing to find out why they are getting so many interruptions. Whatever it was you tagged them in will be looked at negatively and similarly their opinion of you just dropped a little.
A recent article called The New Rules of Social Media Etiquette states: “Now that de-tagging is an accepted practice — and Facebook allows users to review everything that goes on their timelines, should they choose to — failing to tag a person in a group shot is the bigger faux pas. Tag everyone; they will de-tag if they don’t like it.”
I COMPLETELY disagree. Especially coming from businesses. What if I am not in a position to de-tag myself and my phone is pinging me like crazy? I don’t care that it is accepted practice in some people’s eyes. If you don’t ask first, you don’t have permission. Without permission you destroy credibility. Plain and simple.
Adding people to groups without their permission. I am very happy for you that you have started another business on the side and wish to include me on what is going on with that, but don’t add me to the group without my permission! This particular indiscretion happens a lot. The correct thing to do is to send me a private message asking if it is okay to add me to the group. That will get my respect and attention.
Hashtag abuse. Yes, hashtags are getting out of hand. I realize they are a valuable marketing tool and when properly used are great, but I think a lot of people are bordering on becoming a Jimmy Fallon hashtag skit. You don’t need to hashtag your heart out on every single post. Excessive numbers of hashtags simply become online noise. Make them relevant on your business posts. #moderation
Connecting with Strangers. Requesting connections with people you don’t know, have never met, and give no explanation as to why you want to connect with them is one of my biggest pet peeves. Nearly every day I get a request to connect with someone on LinkedIn without any clue who they are or why they want to connect with me. Why would I connect with people I don’t even know? It is a RARE occurrence that I get someone sending me a private message on LinkedIn saying how they found me and why they want to connect. I will connect with them every time and engage in conversation. If you send me the canned “let’s connect” message, that is a one way ticket to the trash box on my email. Take the time to start conversations with these people and you will get a lot farther with them.
Rude Comments. When did it become okay to post rude comments on people’s blogs? I know the online world gives people a sense of anonymity, but that does not give you an excuse to be downright mean. I found a great quote in an article from American Express Open Forum that states: “Be respectful of everyone’s blog. It’s like their house. Would you want someone coming into you your house stomping and telling you how ugly it looks?” This is so true. It is okay to disagree and engage in a healthy dialogue, but don’t be a jerk about it.
Spam Texts. I Just got my first spam message. All I can say here is – don’t do it! And yes, I am attaching a photo of it and calling out this Ben character. Our phones are nagging us with enough noise. Ask permission first to text people! I am big fan of text notifications – when asked! As you can see, when I am not, my response is less than favorable.
Please, be Considerate!
I know the world of social media makes it easy to just go ahead and assume everyone wants to hear what you have to say, but basic etiquette, respect and common sense should still apply. When in doubt, always stick with the golden rule: treat others and you would like to be treated.
School is out. The pool is open. It is a beautiful day. But you have to still run your business. You still have to make money. I find the summer time distractions are the hardest ones to overcome as an entrepreneur. What is a girl to do when all you want to do is sit poolside with your fruity beverage? How do you stay focused? So I came up with a list of tips that I find help me – and I hope they help you too.
1. Adjust Your Schedule
One of the main reasons most of us became our own boss is to have the ability to make our own schedule. When I coach clients however, I often see them still adhering to the 9-5 that they left. I, myself, have fallen victim to the guilt if I am not pulling the eight hour day during a specific time. Let me let you in on a little secret: you can work during hours other than 9-5. Shhh…..
Seriously though. Maybe you get up earlier in the day and work a few hours, take breaks for the kids, and then work some more. Maybe you work in the morning and the evening, but take the afternoon off. What I typically do is put the summer schedule into the calendar, and then book my appointments and times I need to be in the office around it. There are more hours in the day than just 9-5, so use them!
2. Make A To-Do List
I am a HUGE fan of lists. Lists help me stay focused on my tasks. They help me remember every detail. They hold me accountable to the things I know I HAVE to get done. There is something about seeing it on the list that really motivates me to get it done so I can do the best part: CROSSING IT OFF! I know we have a lot of ways to keep lists, but there is something so empowering about physically crossing off an item on your list. I feel such a sense of accomplishment when I do it. It also serves as a reward! I got everything pertinent on the list done, now I can be poolside!
3. Take A Look At Your Technology
So you want to take a break but you are still waiting on that ever important email. With all of the technology available to us today, you can make your office mobile any time you wish. But you have to have the right technology in place to do it. Take a look at your smart phone, is it up to the task? If not, now would be a great time to upgrade.
How are you saving your documents? Do you utilize cloud based services like Dropbox to access your documents from anywhere? Cloud based systems are often free or low cost so you don’t have to be beholden to your desktop or laptop. Just access them from your smart phone or iPad and move on.
Verify/beef up your wireless network to make sure you can reach it outside your house to where you want to be. If you need to, hire a technology expert to come set up your home office so you can be anywhere on your property and still have the ability to get online without any issues. Then you can be poolside without worry. Trust me, it is worth it.
4. Take A Class
Sometimes, a little knowledge will go a long way. I find that taking an online class or webinar that will teach me something renews my goals and helps me focus on my vision. Clients definitely will be thrilled that you are staying current with your craft. Knowledge is power. Another reason this one works well is that a lot of entrepreneurs experience a slow down in business due to clients being out of town. So take advantage of the time and sign up for a class and learn something new. It will motivate you to stay on target, and who knows? Whatever it is you learn will help you make additions to your current offerings which equals more money! Who wouldn’t want to make more money?
5. Happy Hour At Sonic
Don’t underestimate the ability to just take a moment and enjoy what life has to offer. Just today my kids asked me if I would take them to Happy Hour at Sonic (for those of you that don’t know what that is, think car hop, burgers and ice cream, etc.) Happy Hour means drinks and slushes on sale. Happy Hour means if I get my work done, I can have a reward. Happy Hour means a well deserved break, even if I just can’t make poolside happen today. Happy Hour means everyone is…. happy!
I would love to hear some of your tips. What gets you motivated in the summer? What helps you stay on task so you can take some time off and enjoy the weather? Post your thoughts in the comments below! Happy Summer everyone!
I am currently taking an email marketing course. It is called “Rock The Inbox” and I highly recommend it. Definitely a higher level though, not really for beginners. But I am just getting started and already I am faced with a conundrum:
Should I use a pop-up form to increase my email subscribers?
I am not a fan of pop-up forms or boxes for any reason. I personally find them incredibly annoying. The worst thing in the world to me is to finally find an article that has the information I am looking for, start reading, and then have an incredibly annoying box scream at me to give out my email address or to “click here” for some freebie.
Now I am not going to lie. I have done my research and I am fully aware that pop-up boxes will typically make your opt-in rates soar. There is no question. But to me it seems like it might be stacking the deck a bit. Like having a pop up box will get someone’s email at first, but are they truly interested in joining your list or do they just feel compelled since there is a flashy box in the way of the content they want to read?
I think that it is truly up to you as the website owner what type of experience you want your reader/follower to have. Pop-ups have the potential to be fraught with peril. Not only are they annoying, but there is increased potential for a glitch. This will give your reader a horrible experience. Now they are annoyed, they cannot read the content, and they will probably leave and never come back. Not good.
But you cannot ignore the need for some sort of opt-in alternative that may suit your needs, so what is a gal to do? So I started doing some research and here are some suggestions I have found:
1. Use a well placed, prominent sign up box. The best real estate out there is the top right hand corner. However, I am also seeing a lot more of them at the footer of each and every posts. This to me is the best option. They have just finished reading all of your article, and that is the perfect time to grab them. If they read to the end, the must have liked it, right? Chances of you gaining their email so they can learn more from you are VERY high at this point. (**hint hint – check out my fancy new sign up at the end.)
2. Consider adding some spice to your free offer. Obviously people are not going to just give up their email for nothing. You have to dangle a carrot. You have to give them something of value so they will give something that is valuable to them. What about a great free e-book or downloadable pdf? Tip sheets and free services with links are always a good one as well. I have gotten some of the best free eBooks on topics I wanted to learn more about because there was a great offer in exchange for my email address.
3. Delay the opt-in. This suggestion came from my husband, the WordPress Wiz. If you insist on using the pop-up box, there are a lot of plugins now for WordPress that will assist you in delaying the timing. That way, your reader can get through most of the article without being annoyed and hounded for their email. Some he would suggest are:
Of course, you can always just keep your focus on what you are writing about too. As long as you continue to produce great content that is valuable to your target market, you will organically accumulate more readers.
So what are your thoughts? Do you use a pop-up box on your blog or website? Post your comments!
According to a recent blog post from Google, starting April 21st they will begin giving higher rankings to websites that are mobile friendly. Google states:
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
It is no secret that Google is always changing their algorithms in order to give the end user the most up to date information when they come to do a search. The never ending game that we as marketers play is how to optimize our content in order to get the best organic rankings that we can in order to get placed higher. Reminds me of a joke I saw last week: Where’s the best place to hide a dead body? The 2nd page of Google!
Based on my experience running Google Ad campaigns for my clients, I can tell you without hesitation when I look at the stats from the ad that tell me where people are coming from, over 80% consistently in the last YEAR have been searching on a mobile device. So I am not surprised Google is moving forward. This is not something to be taken lightly or brushed aside.
An article from Forbes Magazine states,
“According to information we’ve been able to gather so far, it appears that this update will be as significant as Google Panda and Google Penguin, two previous significantly impactful algorithm changes, perhaps even more so. It’s also going to evaluate on a yes-no basis, which means it’s either going to see your site as “mobile friendly” or “not mobile friendly.”
Let’s face it, eCommerce is not going anywhere and if your site is not mobile friendly, chances are you are missing out on sales to businesses that have a mobile friendly, easy to use website and keep in touch strategy. So what is a business owner to do?
First: Optimize your website so that it will be mobile friendly. If you have been dragging your feet on this, the time is now to get it taken care of. Start by running your website through Google’s Mobile-Friendly test. This will tell you where you need to begin. Here, Google will talk to you about some more common mistakes such as proper coding of image files, not using flash for video – or anything else, and cross-linking inappropriately.
It is not entirely clear how SEO is going to be affected, but rest assured if your site is not mobile friendly your ranking will definitely take a hit.
A lot of this can seem overwhelming unless you know what you are doing with your website, so I recommend not re-inventing the wheel and hiring a professional to take a look at your site and make sure it is mobile friendly. If you are lucky enough to have WordPress as your platform, you should be able to select a different theme that is more mobile friendly.
Second: Look at your email marketing. Almost everyone checks their email primarily through a mobile device while they are on the go. Most business owners that I know that are smart and taking the time to send email newsletters use various companies to put together a sharp email that shares their content and represents their brand, but when is the last time you updated your newsletter to a more mobile friendly version?
Constant Contact and Mailchimp both have mobile friendly templates that will allow you to see what it would look on on a desktop, as well as a mobile device, before you send it out. Nothing is worse than checking your email on your phone and not being able to read it because you are trying to find a way to get the whole thing on your screen. Most people I know would give up – and that is obviously not good. So make sure your email is readable from mobile devices as well.
Third: Don’t give up on social media. With all the platforms to choose from I understand it can be an overwhelming task to keep up with. But with the increase in mobile devices, the primary way people stay in touch is via their mobile device and their favorite social media platform. If you are struggling with keeping up with it all and cannot afford to hire someone like me to help you, then I recommend choosing one platform – and being great at it. Find the platform that your target market is hanging out in and give that platform all of your attention and time. Be amazing at Facebook. Excel at Twitter. Have the world’s most beautiful set of boards on Pinterest. Do one thing, and do it well, and your business will be noticed online. Use tools such as Pagemodo or Hootsuite to help you organize your thoughts and plan your time online successfully.
Making all of your online efforts more seamless and intuitive for the end user are what is going to set your business apart in the coming months and years. Paying attention to the trends and acting accordingly should be the priority in when connecting with your audience online. Questions? Contact me, I would love to chat about it with you.
Have you ever considered using video in your online marketing strategy? I use video a lot with my clients, especially when they are trying to show you something they do that is not easily understood with text. It is also a great way to get to know you more.
A lot of people are afraid of video, but trust me – once you get started it is a walk in the park! Just remember, you are not going for the Oscar here. Just be yourself, give quality information to your viewers, and then sit back and relax!
Below I discuss some reasons why you want to use video, as well as what to do with it once you shoot it. Questions? Just contact me!
Recently, I heard a commercial on the radio promoting a jewelry store saying how it could help any man find the perfect gift for his love interest by checking out her Pinterest page and discovering what she liked. I must say it was very clever. Pinterest is very public and you can see what other people like and find interesting. I thought to myself, what an ingenious marketing technique. Why don’t more people take advantage of this?
The answer is: as much fun and popular as Pinterest is, I still don’t think businesses are using it to its full capability for promotional purposes. Why? Mostly because they either A) don’t know how or B) are used to the old ways of marketing and don’t think Pinterest is for their company.
Pinterest is for everyone. I recently received an email from the Pinterest For Business Email Newsletter stating that they are now seeing more male followers than ever, so you can’t blame it on the “it’s only for women” mentality. Like any other method of marketing, it’s all about how you approach it. What is it you want from Pinterest? I am going to assume for purposes of this conversation that you want more clients. So give the clients what they want! Make them want to follow your boards. Give them a reason to keep coming back with great content! Here are a few tips I would like to share that will help you:
Convert your Pinterest Personal Page Into a Business Page
You and the end user may not be able to tell the difference, but business pages will provide you with helpful inside information and analytics that a personal page will not. Take the time to convert your page. This will give you information like unique users, repins, visits to your site and more. This information will prove to be vital to keeping track of where your new clients are coming from.
Have Boards That Represent Your Brand
People do business with those they know, like and trust. Start creating a visual “get to know me” section where your clients/customers learn all about the way you tick. If they feel closer to you, they will buy from you. It doesn’t hurt to put your name in some of the board titles as well – it goes a long way with branding. While we are on the subject…
Name Your Boards Something Catchy Or With Phrases People Would Use To Search
We have all seen the boards simply titled “Recipes” or “Marketing”. Go a step further and name them something fun that will stand out and represent not only what pins they will find on that board, but more about the person behind them. People love to follow a catchy-titled board. This is the time to not be ordinary. It also goes a long way with SEO. Make sure you are titling your boards with key phrases that people are searching for. It will help tremendously when they are searching Pinterest for what they are looking for. (Yes, people do searches directly inside Pinterest.)
Engage With Pinners That Leave Comments (a/k/a Your Audience)
Everyone wants to be heard. So make sure you answer comments or questions from fellow pinners by responding like you would on Twitter. Example: @janedoe – thank you for your comment and question, how can I help you? Remember that Pinterest is SOCIAL media. So be social and interact and engage with the people who are taking the time to leave comments.
Make Use Of Images You Own
This is especially true if you take pictures of what you represent and put them on your website. People are more likely to respond to images than words. Images provoke feelings, good or bad, and compel them to act. This is why food commercials have been so popular for so many years. Think about it: who hasn’t been sitting on their couch, minding their own business, and suddenly want to go get ice cream because Dairy Queen came on TV? It’s the same with Pinterest. I am totally guilty of pursuing my feed and then accidentally finding lovely images of what is currently coming out of the oven from my local bakery. Guess who suddenly needed a cookie? You get the point. Make sure you fill up boards with your images, and then link them back to your website where your customers can BUY! This works for the images that you associate with your blog as well. The image should reflect what you are writing about, which leads them to your blog, which leads them to contacting and hiring YOU!
Promote Your Boards On Other Platforms
New to the game and afraid you will not be reaching your already established social media audiences? Simply post all your new boards and/or pins on your Facebook and Twitter feeds, or wherever you currently hang out. Draw the people that already know, like, and trust you over to another platform where they literally get to see a lot more of what you have to offer. One way this gets easier is to use an application called Pinvolve. It installs on Facebook to display images from your Pinterest boards right onto your Facebook page. Less work for you! There are many other programs you can search for on Google that will help automate this process. Let technology do the work for you!
Move Your Boards Around
This is especially true if your business is seasonal. No one wants to come to a candy shop’s boards on Valentine’s Day and see all the boards in the top row are from Christmas specials. Make sure you keep that row, the first five boards, timely and relevant to what is going on in the world. The top row should always have a board that will link them back to your website where they can purchase from you.
Let Pinterest Tell You What Is Going On
Several of my comments and suggestions come straight from the creators. I read every email I get from their newsletter, as well as what they themselves are currently pinning on their Pinterest For Business page. You don’t always have to reinvent the wheel! Let the masters give you some tips, and then more importantly, follow them!
I want to hear from you! What best practices can you share after creating a Pinterest Page for your business?