As many of you probably already know, this month marks my sixth year anniversary as the CEO of Queen Bee Consulting. During my amazing journey with my clients over these years, I have become comfortably acquainted with the constant flux of the digital marketing landscape. Technology changes every day. New algorithms, new standards of quality, and new social media trends are always evolving. And while it is important to keep up with these trends and evolve with them, there is one classic digital marketing method that I have found to be tried-and-true, and absolutely worth the effort of maintaining…
Email newsletters are a very low cost, very traceable, and extremely efficient way to stay in contact with a large audience on a routine basis. If you aren’t currently using email marketing as part of your overall marketing strategy, there are several reasons to consider adding it into your mix.
Email Marketing Keeps You Top of Mind
Simply put, if you send out a newsletter every month to remind your contacts that your business is actively looking for new customers, they will be more likely to remember you when they or someone they know needs your services or could benefit from your products.
Email Newsletters Expand Your Reach to Different Audiences
If you’ve been doing a good job targeting and tracking the sources of your business, you should know how to best reach your audience. The benefit of adding email newsletter marketing into the mix with social media and blogging is that you will be able to reach different people through a variety of channels. The content you take time to compose for your blog can be promoted through social media, but you really can’t give it the credit it really deserves without also repurposing the blog content as part of your email newsletter.
While insights and trends can help you predict when you’ll have the best chance of reaching your targets through social media posts, there is no guarantee that ALL of your customers or prospects will be reached through social channels every time. For this reason, it is always important to also fire your messages out through email communications. Your email newsletter will be delivered to targeted inboxes, extending the reach of your content to different people through a different channel.
Think of your marketing as a three-legged stool. Website/blog, email newsletters, social media. You need all three to work get optimum results.
Tips For Collecting Email Addresses
It is estimated that over 144 billion emails are sent each day and 91% of consumers check their email inbox on a daily basis. So it makes complete sense to try to tap into email as part of your marketing strategy. If you don’t already have a database of email addresses built up, here are a few tips for gathering a list of subscribers for your email newsletter campaign.
- Network and Collect Business CardsThis is one of the easiest ways (at least for most people) to gather email addresses. Any time you attend a networking event, be sure to grab business cards from the people there. Most business cards have an email address printed on it, so just take the time to enter the contact information into your database each week. Ideally, you should also try to meet and greet the owners of those business cards personally at the event or later so that they will give more attention to your email communications. Make sure to ask them if you can put them on your list – common courtesy goes a long way and no one wants to be spammed.
- Gather Emails During Your Enrollment ProcessThis should be a standard procedure for any service-based business. When you ask customers to fill out information as part of your sign-up process, be sure to request an email as part of their basic contact information.
- Offer Incentives for New SubscribersIf networking isn’t your “thing” and you need to build your contact base through other methods, consider offering a discount program, small prizes for signing up, or other promotions to entice people to volunteer their email address to you. Providing useful, quality content is essential for maintaining subscribers, but to get people to give you a chance in the first place you may need to offer something in exchange for their information. This can be done through social media channels, traditional marketing materials, or at offline events that you host. My giveaway is two free chapters to my book. You can subscribe here to get yours!
This method is also highly recommended for retail and product-based companies. People are already accustomed to being asked for contact information during the checkout process at many stores, so use the opportunity to collect information that can help you earn repeat business from each customer.
Cross Your Heart, Your Intentions Are Pure
As added peace of mind, be sure to let your potential subscribers know that you will never sell or give their email address to a third party or spam their inbox. Promise them that any communication they receive from you will be useful and valuable information that you hope they will be able to share with their friends and family.
I’d love to hear from you! Let me know what kind of experiences you’ve had with email newsletter marketing—either good or bad. And if there is any way that I can help you get started with a successful email newsletter campaign for your business, please contact me today! Also, click here to sign up for a program where my friends at Constant Contact will make you a customized template for FREE when you sign up!