Starting in 2009, I took it upon myself to develop a Business State of the Union.Our company had been growing since its inception in 1997, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or to my husband if something were to happen to either one of us. Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.
But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you? Who has access? Where are the passwords?
Setting up your own State of the Union (SOTU) is an essential part of running your business. I am on my 8th year of doing so, and remind everyone annually at this time. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.
Step One: Collect all the data.
- Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works? A common one that comes to mind is Quickbooks.
- Social Media – As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login. There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
- Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc. where you can log on to the email?
- Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
- Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
- Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
- iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.
I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.
Step 2: Where To Store It
Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. We use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.
Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.
Last year I even placed everything “in order of importance” to the best of my ability, just to make it easier on my executor.
My husband and I have placed our SOTU onto Dropbox, which is not only accessible to us both, but makes it easy to update the information. I also have a printed copy that I keep with the wills in a safety deposit box – just because I am anal like that.
Step 3: Update on an annual basis.
For us, that just happens to be every August. Set a date on your calendar – one that you will stick to. It only takes us less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.
The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge.
So how many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?
It is easy to get stuck in a rut with your systems or processes while running your business. All to often do I see business owners with the mindset “if it ain’t broke, don’t fix it!” But that is not wise for entrepreneurs. The world we live in is nothing but constant change. There will always be a new program, new app, new service that could possibly be serving your better, or maybe even saving you money. I just finished reading a great article that got me inspired to double check some of my processes. This in turn got me thinking – what else could maybe be improved? I have pulled together a list of six things that you should check on that you may not have investigated in a while that could improve productivity AND profitability.
When is the last time you went really took a good hard look at your website? When is the last time you changed the content? When is the last time you had someone reach out to you based on your website? If you can’t remember the answer to any of the above questions, this one definitely needs to be a priority. So much has changed with website platforms, SEO, mobile optimization, and lead generation. Websites are so much easier to manage now, and the old SEO rules definitely no longer apply. (Check out 18 SEO Myths You Should Leave Behind from Hubspot – GREAT suggestions to help get you started on this front.) Your website is definitely your first impression – so make your first impression your best. Call your web guy to start a refresh. If you don’t have one, I recommend this guy.
Server vs. Cloud
It used to be that small businesses had little choice when it came to centralized data storage or application sharing. They had to buy an expensive server and pay someone to maintain it. Then every few years buy a new one and start over. The reality was that most small businesses would hold on to a server for many years past the time it should have been replaced – and they would not pay to have it maintained anywhere near as much as they should have! The great news is that with mobile devices and cloud technologies, the need for small businesses to maintain a server of their own has been significantly reduced. Many small businesses that do fairly standard “office” tasks with their technology are great candidates to retire their old server and take advantage of a variety of cloud-based services that can offer many advantages to even a brand new server. If your business has an in-house server sitting lonely in a closet somewhere, it is highly recommended that you review the functions that server provides and evaluate if certain cloud services can be a safer and more cost-effective option for you.
FYI, technology has moved very fast and a lot has changed in the last several years, so don’t dismiss cloud services out of hand. A lot of misinformation gets shared by people who simply are repeating what others told them – and it’s often outdated and/or no longer relevant. Seek out qualified advice from a technology professional who is fluent in the many cloud technologies available. There are IT firms out there who are behind the times themselves and will still recommend servers to small businesses that would do better without one.
There are a lot of CRM programs out there. In the beginning, they were all very cumbersome and hard to set up since you had to put a lot of work into the set up. Truthfully, a lot of small businesses don’t even really need all the functions they provide, and you end up spending a lot of money on a program that you only use a fraction of. Based on your need and the size of your business, I recommend checking out this article which covers pricing, features, and the type of support provided for small business, very small business, what is free, and what is best for start-ups. I also found this article helpful, and showcases even a few I did not know about. Personally, I find a lot of usefulness out of using Trello, which is also free.
When is the last time you updated the look and feel of your newsletter? Is it still the same template that you started with years ago? While continuity can be a GREAT thing in many cases, you also need to be up with the times when it comes to visual design. People are really drawn to images and video. Take a look at your newsletter template and see if you think it really grabs the end user like it used to. You don’t want people to just scroll past something – you want to catch their attention.
Credit Card Processor
So much has changed in the credit card industry over the last 10 years. The mobile device revolution spurred a variety of mobile card processing services such as Square. It is now almost trivial for any small business to process credit cards. The reality is that customers look down upon those businesses that do not, so it is in the best interest of a company to make sure they can take credit cards – even if they only run a few per month. The question, however, is which credit card processor to use? Traditional credit card processors have some overhead costs that the newer generation of processing services do not. However, the per-transaction costs of the newer services are higher and eventually those fees add up to cost more than a traditional processor would. So what is a business to do?
The best advice is to find a person you can trust to give you good information regarding credit card processing. There is usually a fairly defined break-even point for most businesses where the fee structure of a traditional processor starts to save them money. Additionally, the costs associated with a processor can fluctuate over time so it is a good idea to make sure your current processor is still offering competitive rates. A trusted credit card professional can evaluate your costs and advise you if you should stick with who you have or look at another processing company. Ask around your area to find someone trustworthy, or if you need help, I can offer some referrals to trusted professionals my company uses.
It is easy to get caught up in the day to day tasks and not think about the next level. When is the last time you sat down and mapped out the next 90 days of what you wanted to accomplish in your business? Last month I sent an email out to my list promoting my 90 Day Plan that I teach my clients – and more importantly hold them accountable to. Typically this should be done quarterly – but I say it is never too late to make a plan. So what it is mid July. It is never too late to map out a plan, set goals, examine processes to achieve those goals, and have someone help you stick to it. I encourage you to do it, and if you need help, please call me!
These are just the first six that popped into my head, also some that I have witnessed for myself from some other businesses. I am sure there are many more. So think about it – what systems or processes do you need to take a look at? What have you not paid attention to lately that you should? I highly recommend giving your business a tune up. You never know how much money AND time you could be saving.
I had a meeting with a new client this week to discuss leaving her job to open her own agency and become an entrepreneur. In the midst of all her excitement, the only glimmer of fear I saw was when she was asking if I would help her learn how to promote herself when she was talking to people. The answer is of course, but how will I do that? By teaching her to have a real conversation with someone that will have substance, sizzle and soul. What in the world is substance, sizzle and soul? What does that have to do with running a business?
To understand substance, sizzle and soul, let me introduce you to a new mindset. Years ago I was awarded a great opportunity to work with Dr. Kathy Cramer. Kathy was the founder of ABT Action Coaching, which stands for Asset Based Thinking. This type of thinking helps you change the way you see yourself – so you can change anything. By transforming the way you see your own influence and thoughts, you can improve your leadership and your performance exponentially. Incorporating ABT into EVERYTHING you do with your business will help you move farther and faster to your goals. This is a technique that every entrepreneur should employ in their day to day tasks. A big piece of ABT mindset is learning all about your substance, sizzle, and soul, and how it relates to you spreading your message, and therefore closing more business.
According to research, your potential client or audience member will know in the first 20 seconds if they like you or not. That’s right. You have twenty seconds. If you have not grabbed their attention in some way, then you really have your work cut out for you moving forward. So you need to make your message count. Start to follow these steps when you are out networking or trying to close a deal with a potential client:
- Substance – What is your message in one sentence? What do you want to happen? Your substance is essentially the basic content of what you say, meaning facts or steps to take. This should be short, and very easy to understand. It should let people know exactly who you help and what you help them do. It’s that simple.
- Sizzle – How will you engage? How will you make it happen? Your sizzle should have some vivid sensory detail. It should resonate with your audience so they start to believe in you and trust you. It should be the part of spreading your message that makes you memorable.
- Soul – Why is this so important to me? What will be the significant difference this will make? This is the part where people start to assess your integrity and credibility. Clients will start to identify if they connect with you on some emotional level.
Another way to look at this method is what I learned from my training as a Book Yourself Solid Coach and it is called your “Who and Do What Statement” and the “Why You Do It” statement. Who and Do What should be perfectly clear – anyone should understand it. Your Why You Do It is your opportunity to connect with them on a personal level to establish trust. These are all key elements when you are speaking to people.
So whether you are on stage selling yourself, working the room at a networking event, or you are sitting across the table one on one with someone, you have to structure your message with substance, sizzle and soul.
Are you going to be amazing at this right out of the gate? No. This is going to take a lot of practice. Focus on the steps, but at the same time speak from your heart. When you are coming from a place of authenticity, you will begin to attract the people you are meant to work with. Isn’t that really what this is all about anyway?
Do you remember your first job? My daughter went on her first job interview yesterday and it has started an avalanche of memories of where I was, and what my first “real job” was when I was her age. My friends have all chimed in as well, recounting the crazy things they did to earn a buck – all before technology really existed for most people.
As the daughter of two entrepreneurs, she has never known what life was like for her father and I when we were not business owners. We started our company full time when she was a baby. She has grown up knowing the lingo of the entrepreneur. Client meetings, networking events, customers coming and going to pick up their computers, this is all very normal to our kids.
But the truth is: entrepreneurship really did not kick in for me until my late 20’s. I had a lot of jobs including waitressing, telemarketing, secretarial, government, corporate, retail, grocery store, and I was even a chiropractic assistant. It’s not that I was a job hopper for no good reason, but that I was constantly in search of what was going to make me happy. What was going to make me be excited to get out of bed for every day? What would motivate me so much that I would spend money, time and energy to do it?
That’s the rub, isn’t it? What would I say to her? How do I counsel her on this? So I made a list of all the things I learned throughout my many jobs and throughout my youth that I wish someone would have told me.
Intern or shadow someone. If you are truly interested in doing something for a living, no matter what it is, go find someone who is doing it right now. Get to know the industry, the clients that come and go, the exciting tasks and the mundane tasks. Dig in while you are young and can see without bias or the pressure of making money. It will save you later if you find out that this is not something you want to spend the rest of your life, or a good portion of it, doing. The last thing you want is to spend your first two years in college majoring in something you hate. That is the mistake I made.
Are you good at it? So what. Just because you are a really good at something, doesn’t mean that is what you need to build your career around. I am really good at a lot of things, but I don’t necessarily enjoy them. Don’t get pressured into taking a job that you will eventually hate that will kill your spirit.
Ask a million questions. Don’t be afraid. People love to talk about themselves and what they do. Ask friends, family, neighbors, whomever. Interview a wide variety of people.
Don’t be afraid of risks. I took the easy road a lot of the time out of fear. What a waste of time. You are young. Take risks. If you hate it, you move on.
Don’t let your age hold you back. You are so lucky the Internet is what it is today. Kids today are becoming millionaires on YouTube doing what they love. And that is awesome! You are coming from a place where the world is your oyster and all you need is a good smart phone and Internet access to make a name for yourself. You are never to young to make money.
Buy your name’s URL. This is just good advice. Thought I would add it.
Surround yourself with people that know more than you. This is really the only way to grow and learn. If you are not learning from people you are around, it is time to move on.
As I put this list together, it occurred to me that this is also the list for anyone who wants to start their own business. Every single point applies to that scenario as well. Isn’t that funny? That the very thing we are trying to teach our kids about following their dreams we should be doing ourselves? I’m just going to let you take that in for a moment…..
So it is with great hesitation and also great pride that I push my baby bird from the nest and let her test her wings. But if you find yourself wanting to open your own business, and you need someone to give you a little push from the nest, give me a call.
Last week I was at a business conference where the whole purpose was to learn how to make more money. Now obviously, the topic tells you why I was there, but what it doesn’t tell you is what else happened.
I got a swift kick in the pants. I got slapped upside the head. And I knew I would – which is precisely why I went.
Being a business coach, I knew that I needed to get back on track. I knew that I am no different than anyone else who has ever run a business that has fallen victim to focusing on everyone else and not themselves. I am sure it is the same for you. How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list! This is is a pretty normal situation for small business owners. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.
But the fact of the matter is you have to get all of those things done. You have to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary. But the truth is: what you resist, persists. What you focus on grows.
I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus. Most recently, it was the ALL the people at this conference. The presenter, as well as my peers. Pushing me out of my comfort zone and forcing me to look in the mirror.
But how does one go about creating an accountability plan or finding an accountability partner? However you decide to set it up your accountability plan, you will want to focus on some key elements:
- Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
- Book at the very least a monthly accountability session with them.
- Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
- Take a look at the systems that run your business. Are they helpful or disruptive and expensive?
- Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
- Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
- Establish a DEFINITIVE timeline AND deadline for those goals.
- Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.
Accountability is a MUST for every small business owner. Why? Because isolation is the enemy of wealth and success. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in. I am thankful this weekend provided me with a swift kick in the behind. I once again have someone who holds me accountable. I also provide accountability services for my clients. It is one of my most favorite things I do.
You know the beautiful thing about accountability? It means you are not alone. It means there are people there to help you.
I would love to help you.
What works for you as a small business owner? What are some ways you have inserted accountability in your business?
I recently wrote several posts on how to utilize video to market your company. Already in 2017 we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.
Just last week, Facebook announced new ways to watch videos on Facebook that include bringing sound to the videos in the news feed as you scroll, adjustments to make the videos shot vertically look better on mobile devices, a new watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV.
YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.
It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!
Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.
So what are some more ways you can use video to market your business?
- Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
- Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
- Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”
I completely agree. The age of using video to market your business is definitely here and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.
I was recently approached by several people about coming to speak at their event about networking. It is very common this time of year to re-focus your efforts on networking and analyzing where you should be spending your time to grow your business. Rather than tell it like it is to a small group, I am choosing to lay it all down and put it out there – the COLD, HARD, UGLY TRUTH about networking.
- Everyone’s process is a bit different. Most people shy away from networking because they think this means going to some boring mixer, drinking your glass of wine, passing out business cards, all while collecting some for yourself. Ugh. This IS NOT networking. This is wasting time. Networking does not just happen in meet and greets. Networking DOES NOT have to happen in a certain way. It can be anywhere. I network just about in every situation I am in. The grocery store, the school pick up line when I am getting my kids, chatting with other Moms, talking with the neighbors, all my friends on social media, you name it. Technology certainly has opened some doors for us to keep communicating. The point is – choose strategies that appeal to YOU. Maybe it is face to face events, or a lively LinkedIn Group, or simply making an amazing blog and staying in touch with your followers that comment. The point is – you will shine if you are having fun. People will be drawn to you, and that is really what you are after.
- It’s not all about you. It’s about building lasting relationships. This takes time. I once had a job many moons ago where I was required to return with at least five business cards from people I had “connected” with at an event. The proverbial “get in, get out” method, or as some may call speed networking. This will get you no where. You cannot expect to get serious leads EVERY time you go out. Networking takes time and patience. You have to go into it with the mindset of building relationships. Start conversations with questions. This takes the spotlight off of you in the beginning and allows you to learn something about them in the process. People love to talk about themselves. Then you turn your focus on “what can I do for you” by doing the following:
Share who you know. This means everyone you have ever met. It is as simple as that. During your chatting, really listen to what the people are doing, involved in, trying to accomplish and think about if there is anyone in your circle of influence or database of people that you think they should meet. People will remember you for making the connection.
Share what you know. This means your life experiences, your observations, what you just read on Facebook, tips from email newsletters you subscribe to, etc. Share the knowledge that you think will help them in their agenda.
Share how you feel. Sharing your compassion will always bring you the greatest rewards. Show concern, show empathy. It will not only help you with your bottom line, but also knowing that you are following your heart and your integrity.
- You MUST keep in touch. Otherwise, this networking thing is a complete waste of time. This is also the number one thing most people will not do. They make quality connections, work on building relationships – and then….nothing. Work gets busy, life gets busy, or they simply get lazy. Such a shame. Create a system for yourself and stick to it. I like to use Trello to give myself a to-do list, where I include time in my schedule for a keep in touch strategy. Regardless of how you remind yourself, you have to follow through.
Networking in some form is a must. On the bright side, it can be in many forms. Just stick with what works for you, make sure it’s not all about you, and you will do just fine. Approach every event/encounter with an open mind, making new business contact, and maybe even a friend. You never know who knows who, who they can lead you to, and what can come of that new face from across the room. Those kids that invented the Kevin Bacon game were on to something. Six degrees is not very far. Good advice to take with you to every networking opportunity in the future.
What is your favorite networking strategy? What works best for you?
It is safe to say that 2016 was quite the year for everyone. Whether you are focusing on politics, pop culture, the economy or simply your own life, I am sure if you take the time to take a look back at your calendar or some of your emails you could refresh your memory on some major events and life lessons that help to make you who you are today. For entrepreneurs, this is a very important task. If we are not learning – we are not growing. We must do what makes us uncomfortable in order to grow and thrive in our business. So I did just that. I took a look at my emails, and my social media posts and here are some great reminders – that I often say to myself – that I think everyone should say to themselves as they embark on the New Year.
Things may come to those who wait, but only the things left by those who hustle. — Abraham Lincoln
This is so true. All too often we get caught in a routine or the new normal. We are stuck in a rut of just doing what is on the schedule and and we lose sight of a goal or a dream. A lot of people have ideas or vision – but not nearly as many actually take the time to get out there and find out what it takes to accomplish that vision. My advice? Time will pass regardless, so why wait on achieving your vision? Right them down your goals and post them in your office. Start at the end and work your way backwards. Get help. Ask questions. Study those who have done something similar. Hustle means, well HUSTLE.
Don’t cling to a mistake just because you spent a lot of time making it. – Dr. Laura Schlessinger
I think a lot of entrepreneurs are guilty of this one, including myself. I know it is easy to become gun shy when you mess up. All of the sudden that is the only thing you can focus on and then you spend all of your time focusing on how not to do THAT again. I am here to tell you – don’t waste your time with that. Mistakes are an important part of learning. It is just as important to learn what NOT to do as it is what TO do. When you start to focus on the negative, all you are doing is putting the energy out there that will attract more negativity. Mistakes are simply part of life. Don’t let them hold you back.
A strong spirit transcends rules. — Prince OR Either I will find a way or I’ll make one. — Philip Sidney
This one is one of my favorites. I have built my entire company on finding a way. When my husband and I first started helping people with their technology back in 1995, very few people even knew what the Internet was. We had to make up the rules as we went along. We were literally learning as we went. Think about how far technology has come in the last twenty years and you can understand why we were flying by the seat of our pants most of the time. We had to learn as went, come up with programs and packages based on what our clients needed, and find a way to make money at it. Was it scary? Yes. Would I do it again? Yes. I have written about this before: the answer is always yes, and then you find a way.
Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow. – Carrie Fisher
Courage and confidence does not mean there is an absence of fear, but rather there is something more important than the fear. Heard that somewhere, but it is very true. My coach Michael Port always said “Get comfortable with being uncomfortable.” A little fear never hurt anyone, and I am certain that many successful people still operate with an element of fear. But this quote could not be any more poignant. Just do it. Confidence will follow or possibly a mistake – but you will learn and grow.
You can reach your goals a hell of a lot faster when you have help. — Lou Bortone
Love this one from my friend Lou. And he is so right. I, myself, was once afraid to ask questions. I was scared to reach out for help. Once I signed up with my first coach, all of that disappeared. If you are waiting to ask someone for help – then STOP IT. Not one person on this earth can possibly know everything, but for some reason I continually see entrepreneurs trying to do everything themselves. INVEST IN YOURSELF. Invest in your education. Whatever it is you need help with, then go get it. Maybe it is mapping out the steps to your next big thing. Maybe you just need some motivation or a slap across the face. Whatever it is – just do it. This is exactly why I created my Accountability Program. Contact me to learn more. Even if it is not me – just contact someone.
The key to success is learning how to monetize what you had to learn the hard way. — Danelle Brown
Every entrepreneur I know has to learn something the hard way. There is no definitive map to success. It is full of twists and turns that you have to overcome and learn from. Whether it is figuring out how to launch a new product to the masses, writing a book, coming up with a new program, or simply paving the way on something that does not exist yet – if you have the knowledge, then figure out a way to package it and sell it to people that want to do the same thing. Life is full of mentors who went on to teach others how to do what they had to struggle to learn. You could be next.
I could go on and on with inspiring quotes, but I believe you get the idea. 2017 needs to be a game changer for you. I am excited for all of us. So share with me and my readers – what is the next big thing for you? Post it in the comments and let’s all cheer each other on.
In my last two articles, we chatted about using video to promote your business. We focused on what to talk about, and the ever popular question of the equipment you need to get the job done. Now that we know what to say, and the video is recorded and ready to go, the next question naturally is:
What Platform Do I Post My Videos On?
Here is where I see a lot of people get overwhelmed. Yes, there are a lot of social media platforms to choose from. It is true that every single platform promotes the use of video to their feed, and yes, videos get more visibility and engagement. But where do you start? I am going to outline a few simple steps to get you started that will be easy to manage so you don’t get confused or frustrated and then give up – which defeats your purpose.
Remember – all roads should lead to home. You own your website, you do not own Facebook or Twitter or any of the other ones. It is YOUR content, so make sure you are loading it onto your website. The perfect place to do this is your blog. Instead of writing a lengthy article, you can post a vlog instead! You can then create a simple email newsletter to your subscribers (something you also own) that showcases a link back to your website where they can watch the video. This also helps with your SEO, so this is a win win – and a must-do first step.
There is no denying the most popular and most used video site on the Internet. Creating a YouTube channel is simple, and free. So why would you not have a YouTube channel? There are various ways you can upload a video to YouTube. You can either use YouTube directly – they make it super easy with a button that says “Upload”, or if you have a Mac you can use your iMovie software to upload it after you have done your editing. In the video link I included above, it also describes how to give it a proper title, descriptions, and tags to help make sure people on YouTube that are searching for what you are talking about find it. YouTube is owned by Google – so you are doing yourself a disservice if you are not uploading your content to the #1 search engine.
It is the number one social media network out there, so that is hard to ignore. They even make it super easy for you now with their Facebook Live feature. Simply turn it on on your phone and start talking. You are then LIVE on your FB page and can even talk to your followers in real time and answer questions. If you are going this route, remember two things. First, advertise when you will be on Facebook Live so people can plan on tuning in. Second, save your video to your phone so you can then upload it to your website and YouTube. The beauty is that even when it is no longer live, FB still considers this great content to show your followers, so your content will still get a lot of attention even if it is not being seen live.
If your followers are more the Twitter type, then you will want to be using Twitter’s video platform, Periscope. Periscope is a live streaming app owned by Twitter that allows you to share and watch live video broadcasts. You will need to download the app for this, but once you do, here is a great step by step tutorial on how to use Periscope. Remember, make sure you save your broadcast to your camera roll so you can utilize it on other platforms if you choose.
From here, the sky is the limit. You can post it to Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon, Vimeo, you name it. But ask yourself – where is my target market hanging out? Which platform do you have the most quality engagement? Just because these platforms exist does not mean you have to be everywhere. Be where YOUR target market is, and where they engage with you.
And here is a tip:
One GREAT place to learn where they are coming from, is to go into your Traffic Sources in your YouTube Analytics. You can learn how to do this here.
Bottom line: always post to your website, YouTube, and whatever social media channel that you are actively engaged in with your followers. You are one person, there are only so many hours in the day. So make them count.
Video is not going anywhere – so it is time to make it part of your online marketing. If you have questions or need help, don’t hesitate to contact me. In the meantime, I would love to hear your thoughts in my comments below!
Last month I got all of you thinking about using video to promote your business. We tackled the first elephant in the room – What do I even talk about in my video? Now that we have that squared away, let’s move on to the number two question that comes up:
What Equipment Do I Need To Make Videos For My Business?
This particular piece can easily get out of hand. I am not here to tell you to go out and start spending a lot of money buying equipment that could possibly scare you and therefore prevent you from following through. So let’s just start with the basics, and then move up from there.
- Phones/Mobile Devices: Yes, your smart phone or tablet, as most of you know, is perfectly capable of taking an excellent video. I am a Mac girl, so my experience comes from using an iPhone or an iPad. With all the latest upgrades, especially with the iPhone 7, your phone is VERY capable of taking a high quality video. Once it is on your phone, you can save it or immediately publish it to a social media platform. (We will cover this in more detail in part three.)
- Laptop Built In Camera – if you have a Mac, they already come with a built in “iSight Camera.” You can utilize this to record a video to your desktop which you can then publish multiple places, or to go live on Facebook or YouTube. Simple, easy, and right from the comfort of your desk chair. If you have a PC, models will vary, so check to see if you have one.
- Video Camera – these are the types you can buy at stores or on Amazon. My camera that I use a lot is an Everio, but you can use a multitude of cameras such as an Olympus, Sony, Panasonic or GoPro. Keep in mind you make sure whatever you buy is compatible with the video software you will need to edit your video and get it ready to publish. These cameras start out at $250 and go up from there depending on the features.
- Tripods – If you are using a camera or phone, I definitely recommend getting one of these. No one wants to watch a shaky video. If you are starting small – as I would recommend – you can get a tripod for your iPhone or iPad from caddiebuddy.com. If you have a separate camera, I use the AmazonBasics 60″ Lightweight. It is very versatile and comes with a bag to carry it in.
- Microphones – I find when using my iPhone or iPad a microphone is needed. Especially for videos that are done outside. I recommend the Lavalier Microphone. They are small, lightweight, and work with iPhones, Androids or Windows Smartphones. You simply plug it into the headphone jack and you are ready to go.
If you are doing video from your desktop, my good friend and video guru, Lou Bortone, recommends the Blue Snowball microphone. This is mainly for recording podcasts, or another use would be live videos to YouTube or Facebook.
Do I need any special software to produce these videos now that I have taken them?
Depending on what type of computer you have, chances are you already have the software you need. In my case, I use iMovie which comes standard on every Mac. iMovie allows you to play with the sounds, adjust the brightness, add subtitles, and so on to make your video awesome. If you have a PC, Microsoft has made it difficult for their users since they no longer include Windows Movie Maker. It is possible that your computer may have come with a third party software, but there are so many varieties of movie editing software there are no standards.
I would also encourage you to check out Animoto. Especially if you own a PC. This is a monthly subscription service that is VERY versatile. You can upload pictures, videos, choose your captions, add music and really create a great video that can easily be shared to all your networks with the click of a button. They just last week rolled out new features that include voice-over controls, new customized text controls and more options to create collages and layouts. You can also do a lot of these features with iMovie for free. If you need help with that, fortunately the Apple Store has classes on iMovie that are very inexpensive, and they offer one-on-one training so you can ask as many questions as you want.
Once you become more advanced you can buy more complex video editing software, more advanced cameras, a green screen, you name it. But the reality is – most business owners don’t need all of that. You will do fine just by getting your face and voice out there on a consistent basis while providing good content relevant to your audience.
My advice? Start with your phone and a tripod of choice. From there you can choose to share it to Facebook Live, YouTube Live, or just save it in your phone and then export it to whichever video software you have on your computer.
Got questions? You can contact me here. Good luck and feel free to share your videos with me!