Facts do not cease to exist because they are ignored. — Aldous Huxley
If you are going to become more successful – you have to face what isn’t working in your business. Over the years, I have coached a lot of entrepreneurs and the one thing that is consistent with all of them: DENIAL. They are stuck, they don’t know how to grow, but when you dig deeper you find they are just in denial of what they already know to be true – something they are doing is just plain not working. But instead of dealing with it, they are in denial over it. They think if they keep their head down and keep pushing forward everything will turn out fine. This couldn’t be further from the truth. So let’s break it down.
“Doing more of what doesn’t work won’t make it work any better” — Charles Givens
A big piece of denial is, in a word, fear. It is based on the notion that something even worse than the current situation not working will happen once they stop doing what they are doing and take action to fix it. Change can be scary and very difficult, but the definition of insanity is to keep doing what you always do and expect a different result. It takes courage to look at your situation and truly assess what worked and what didn’t and then make the proper changes. Just because you were taught or told to do something a certain way does not necessarily mean it will work. You have to get over the fear – you have to get comfortable with being uncomfortable. (This was a major piece of advice my coach and mentor told me ten years ago.) The good news is, the more you face uncomfortable situations and deal with them, the better you get at it. Then being uncomfortable just becomes part of your life as you grow more successful.
Shit or get off the pot. –Emil Rombach
Okay, so we know we need to change. The next thing I see once people accept that something needs to change is what I call analysis paralysis. They start looking at different ways they can be doing things and then get overwhelmed with all the options. This freaks them out, which leads back to fear, which leads back to not facing what is not working. The world is full of flat squirrels who couldn’t make up their mind to cross the street.
If you have done your homework, and looked at the numbers, whatever it is cannot possibly be that bad. So what if trying something new doesn’t work? At least you learned what doesn’t work – you faced what wasn’t working and tried something else. Now you know two things that don’t work. However – what if it does? It could be the best thing for your business but you are too stuck analyzing to death every detail and hesitating to pull the trigger to find out. Get over it. Make a decision.
Okay – we need to face what is not working. So what do we do now?
Commit To Take Action
There is a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results. — Ken Blanchard
Make a list of what is and what is not working. Ask your staff or your team members what their opinion is. Gather your information. How can you improve? What action steps do I need to take in order to make this change? Once that happens – you have to be 100% committed to those action steps. See it through.
Get Help If You Need It
Because so often when we say we’re unqualified for something, what we’re really saying is that we’re too scared to try it, not that we can’t do it. — Jen Sincero
Another part of fear is fear of the unknown. But you have to move past that fear. If you don’t know how to do something to change your situation, then ask for help. Call a business coach, hire an accountability partner or other professional who does this every day. Enlist in a class that will teach you how to do it. Attend a training – whatever it takes. I guarantee there are tons of training programs online that can assist you in whatever you need to learn if you are wanting to do this yourself. But remember: DELEGATE is NOT a dirty word. If someone else doing what needs to be done gets the ball rolling – then for heaven’s sake hire them. Stay focused on YOUR core genius – what you like to do – and let someone else handle what you don’t want to do.
Yes, it is true it takes a lot of courage and a big leap of faith to face what isn’t working. So tell me – when is the last time you faced what wasn’t working? What action steps did you take to get past it? Leave your thoughts in the comments below.
I recently wrote several posts on how to utilize video to market your company. Every year – heck every month – we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.
Facebook Live videos continue to be a game changer, that include adjustments to make the videos shot vertically look better on mobile devices, the watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV. Instagram TV is now becoming a game changer as well.
YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.
It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!
Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.
So what are some more ways you can use video to market your business?
- Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
- Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
- Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
- Answer emails with a video message. I recently tried this out to a prospective client. I had left phone calls and emails to schedule a meeting and heard nothing. Then I recorded a video and sent that back to their email. They called me back!
Video is the next best thing to being there in person. If you can show up in the flesh, do it on video. It makes a bigger impact than just an email or a text. I am currently in the middle of “post a video a day for the whole month of August” challenge. It is definitely challenging, and although I have missed a couple of days here and there, for the most part I am getting it done. It has been a huge success. I am hearing more from people now than I have all summer long. It is amazing what the power of your face can do!
I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”
I completely agree. Using video to market your business is definitely not going away and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.
Who doesn’t want a thriving business? For the small business owners I coach, there are always three things that I preach that get you to this goal. If you follow these three things, you will achieve success.
The first one is DISCIPLINE.
You and I both know there are certain tasks that must be done daily, weekly or monthly. If you don’t do them, your situation can quickly spin out of control. I understand this can be hard for a solo-preneuer. For myself, I have a schedule that I follow to the letter. Every day, week and month I have a deadline of some sort. And I follow it. I figured out what represented my company the best and I ran with it. For me, this is STILL networking face to face, social media/email blasts and treating the people that know and love me with respect to keep the referrals coming. That is the discipline. But I am a crazy, super Type A individual and actually enjoy this level of organization. I am not not normal.
What do you do if you have some discipline, but simply not enough hours in the day. I totally get this. It happens. I am no saint, sometimes I am late on the marketing deadlines I set for my company. I hear excuses from my clients and colleagues all the time as to why something is not getting done. Excuses and whining WILL NOT GET YOU THERE. Yes, I said it. STOP WHINING. If you want something bad enough, you will find a way to make it happen.
(Delegate is not a dirty word people.)
The second one is CONSISTENCY.
All the tasks that I was referring to above require some form of consistency. Rome was not built in a day. You have to have patience and perseverance. Test and measure. Take the time to understand why something did not work and try again. You cannot expect your business to grow if you are one of those people that throws things at the wall and waits to see what will stick. Have a plan, and work the plan over time. Consistency is a big key.
Being disciplined and consistent also means knowing your limitations. No one can do everything. I delegate plenty. If you can’t be the one to get them done – then you have to delegate.
The third one is ACCOUNTABILITY.
In order for a small business to succeed, you need to have someone holding you accountable. This can be a business coach, peers, virtual assistants, etc. who will not only help you accomplish tasks, but push you to the next level.
Want a thriving business? Formulate a plan, name the goal you are trying to accomplish, devise a strategy and timeline to achieve your goal, and determine who is going to do what and when. Then have someone hold your feet to the fire. This type of DISCIPLINE, partnered with CONSISTENCY and ACCOUNTABILITY is really the secret to any business’ success.
Final thought – don’t get caught up on hiccups. Life is full of hiccups. Roll with it. Don’t let delays, failures, or flat out not knowing how de-rail you. Find someone who can help you. Google it. Do whatever you have to do. Just get back on the horse. I believe in you – you should too.
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Did you know that nine out of 10 companies now sue some form of content marketing to attract leads. It is no surprise. Even Facebook’s recent algorithm changes are pushing businesses to focus on quality content.
Not only does quality content help with your social media, it helps your Search Engine Optimization (SEO), AND it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
This one will find a ton of possible keywords or phrases fro your next blog post. You simply type in your topic or some keywords that pertain to your industry and off you go! It is a free tool from the Neil Patel group. I suggest checking out their website. They also have some free tools you can use for SEO and a cool A/B testing calculator.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. We are already in February! Make your blogging calendar today. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2018 Marketing Calendar all set during a 90 Day Plan session. We can also discuss my DONE FOR YOU Program!
How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list? This is is a pretty normal situation for small business owners that don’t have an accountability partner. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.
But the fact of the matter is you have to get all of those things done. You have to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary.
I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.
But how does one go about creating an accountability plan or finding an accountability partner? In the past when I am asked to speak for organizations, I have explained to my audience specifically about forming your own Board of Directors. This is true of any business, not just small ones. However it also does not necessarily need to be a large group. It could be one or two people. However you decide to set it up, you will want to focus on some key elements:
- Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
- Book at the very least a monthly accountability session with them.
- Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
- Take a look at the systems that run your business. Are they helpful or disruptive and expensive.
- Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
- Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
- Establish a DEFINITIVE timeline AND deadline for those goals.
- Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.
Accountability is a must have for every small business owner. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in. I, personally, have someone who holds me accountable because I practice what I preach. I also provide accountability services for my clients.
As entrepreneurs, the end of the year or the beginning of the year is typically the time you re-evalutate what is working and what is not. You think of trying something new and you get excited about new prospects, or say good-bye to what didn’t quite work out the way that you wanted. If you are like me, you probably have a million ideas in your head about what to do next and can get what is commonly called “analyzation paralyzation.” Don’t let this happen to you. Call me today so we can get you on the road to achieving your goals.
For those of you that need your memory jogged, a QR code (Quick Response Code) is a type of barcode or label that contains information about what it is attached to. QR Codes have been around since the 90’s, but have never really taken off in the United States. Up until now, it was perceived as a bit of a pain to use them since it required a third party app to scan them. Most people will not take the time to open a separate app to scan a code. I am completely guilty of this. I know, how lazy is that, right? Well now you don’t have to any more thanks to Apple.
With the release of their new iOS 11, you can now use your built-in iPhone camera app to scan a QR code, which will take you directly to where the QR code wants you to go – no more third party app required! Given how popular iPhones are, this suddenly makes the use of QR codes much more feasible for companies looking to share information with mobile phone users.
So this begs the question: will more companies now start taking advantage of the technology of the QR code? I certainly think they should! So here are some suggestions that business owners can use to utilize QR codes to market their business or products.
- Direct Mail Piece. It is so hard to squeeze all the info you want onto a postcard or brochure, isn’t it? Instead, you can put a fancy QR code on that piece that will give your target market all the information they need without the restrictions of space. Simply put the QR code on the postcard with a few nuggets and a call to action and you are good to go.
- Utilize Video. Have your QR code take them to a video on your website that is either informational or instructional. Everyone loves video and a quick “how to.” Or, if you are trying to promote a product or an event, this is the perfect way to do it. Have the QR code open to a video with you personally inviting them.
- Promotional items. I have seen where companies put QR codes on their promo items. Maybe consider a t-shirt or mug or something that has plenty of space to display it. Then that will take them to your website where they can learn more about you!
Two quick things to mention. If you are going to utilize QR codes, make sure they have an email capture form so you can get their information. They are obviously tech savvy, so you want to grab their email so you can keep in touch. Also, wherever the QR code is sending them MUST be mobile friendly. Nothing is worse than not being able to read or see the content on your mobile device. Over 90% of information consumed is on a mobile device, so make it a pleasant experience. If you need help with any of these things, don’t hesitate to ask!
So, does this new technology have you wanting to give QR codes another try? What do you think? Leave me a message in the comments!
It is easy to get stuck in a rut with your systems or processes while running your business. All to often do I see business owners with the mindset “if it ain’t broke, don’t fix it!” But that is not wise for entrepreneurs. The world we live in is nothing but constant change. There will always be a new program, new app, new service that could possibly be serving your better, or maybe even saving you money. I just finished reading a great article that got me inspired to double check some of my processes. This in turn got me thinking – what else could maybe be improved? I have pulled together a list of six things that you should check on that you may not have investigated in a while that could improve productivity AND profitability.
When is the last time you went really took a good hard look at your website? When is the last time you changed the content? When is the last time you had someone reach out to you based on your website? If you can’t remember the answer to any of the above questions, this one definitely needs to be a priority. So much has changed with website platforms, SEO, mobile optimization, and lead generation. Websites are so much easier to manage now, and the old SEO rules definitely no longer apply. (Check out 18 SEO Myths You Should Leave Behind from Hubspot – GREAT suggestions to help get you started on this front.) Your website is definitely your first impression – so make your first impression your best. Call your web guy to start a refresh. If you don’t have one, I recommend this guy.
Server vs. Cloud
It used to be that small businesses had little choice when it came to centralized data storage or application sharing. They had to buy an expensive server and pay someone to maintain it. Then every few years buy a new one and start over. The reality was that most small businesses would hold on to a server for many years past the time it should have been replaced – and they would not pay to have it maintained anywhere near as much as they should have! The great news is that with mobile devices and cloud technologies, the need for small businesses to maintain a server of their own has been significantly reduced. Many small businesses that do fairly standard “office” tasks with their technology are great candidates to retire their old server and take advantage of a variety of cloud-based services that can offer many advantages to even a brand new server. If your business has an in-house server sitting lonely in a closet somewhere, it is highly recommended that you review the functions that server provides and evaluate if certain cloud services can be a safer and more cost-effective option for you.
FYI, technology has moved very fast and a lot has changed in the last several years, so don’t dismiss cloud services out of hand. A lot of misinformation gets shared by people who simply are repeating what others told them – and it’s often outdated and/or no longer relevant. Seek out qualified advice from a technology professional who is fluent in the many cloud technologies available. There are IT firms out there who are behind the times themselves and will still recommend servers to small businesses that would do better without one.
There are a lot of CRM programs out there. In the beginning, they were all very cumbersome and hard to set up since you had to put a lot of work into the set up. Truthfully, a lot of small businesses don’t even really need all the functions they provide, and you end up spending a lot of money on a program that you only use a fraction of. Based on your need and the size of your business, I recommend checking out this article which covers pricing, features, and the type of support provided for small business, very small business, what is free, and what is best for start-ups. I also found this article helpful, and showcases even a few I did not know about. Personally, I find a lot of usefulness out of using Trello, which is also free.
When is the last time you updated the look and feel of your newsletter? Is it still the same template that you started with years ago? While continuity can be a GREAT thing in many cases, you also need to be up with the times when it comes to visual design. People are really drawn to images and video. Take a look at your newsletter template and see if you think it really grabs the end user like it used to. You don’t want people to just scroll past something – you want to catch their attention.
Credit Card Processor
So much has changed in the credit card industry over the last 10 years. The mobile device revolution spurred a variety of mobile card processing services such as Square. It is now almost trivial for any small business to process credit cards. The reality is that customers look down upon those businesses that do not, so it is in the best interest of a company to make sure they can take credit cards – even if they only run a few per month. The question, however, is which credit card processor to use? Traditional credit card processors have some overhead costs that the newer generation of processing services do not. However, the per-transaction costs of the newer services are higher and eventually those fees add up to cost more than a traditional processor would. So what is a business to do?
The best advice is to find a person you can trust to give you good information regarding credit card processing. There is usually a fairly defined break-even point for most businesses where the fee structure of a traditional processor starts to save them money. Additionally, the costs associated with a processor can fluctuate over time so it is a good idea to make sure your current processor is still offering competitive rates. A trusted credit card professional can evaluate your costs and advise you if you should stick with who you have or look at another processing company. Ask around your area to find someone trustworthy, or if you need help, I can offer some referrals to trusted professionals my company uses.
It is easy to get caught up in the day to day tasks and not think about the next level. When is the last time you sat down and mapped out the next 90 days of what you wanted to accomplish in your business? Last month I sent an email out to my list promoting my 90 Day Plan that I teach my clients – and more importantly hold them accountable to. Typically this should be done quarterly – but I say it is never too late to make a plan. So what it is mid July. It is never too late to map out a plan, set goals, examine processes to achieve those goals, and have someone help you stick to it. I encourage you to do it, and if you need help, please call me!
These are just the first six that popped into my head, also some that I have witnessed for myself from some other businesses. I am sure there are many more. So think about it – what systems or processes do you need to take a look at? What have you not paid attention to lately that you should? I highly recommend giving your business a tune up. You never know how much money AND time you could be saving.
Starting in 2009, I took it upon myself to develop a “Business State of the Union.” Our company had been growing since its inception in 1997, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or to my husband if something were to happen to either one of us. Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.
But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you? Who has access? Where are the passwords?
Setting up your own State of the Union (SOTU) is an essential part of running your business. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.
Step One: Collect all the data.
- Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works?
- Social Media – As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login. There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
- Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc. where you can log on to the email?
- Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
- Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
- Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
- iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.
I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.
Step 2: Where To Store It
Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. We use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.
Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.
My husband and I have placed our SOTU onto Dropbox, which is not only accessible to us both, but makes it easy to update the information. I also have a hand written copy that I keep with the wills in a safety deposit box – just because I am anal like that.
Step 3: Update on an annual basis.
For us, that just happens to be every August. Set a date on your calendar – one that you will stick to. It only takes us less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.
The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge.
So how many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?
We have all heard the expression “content is king”, and that is very true. Producing high quality content to a market that is looking for someone to fix their problem is the key to success. The fastest, easiest and most cost effective way to get in front of your target market is through a blog. Blogging consistently will set you apart from your competitors, but more importantly it will get you noticed in front of your target market for a variety of reasons. Let’s take a look at some of the reasons YOU should be blogging:
1. To Establish Yourself As The Category Authority
What does it mean to be the category authority? It means you are THE expert. You are the go to person for whatever it is you do in your business. Blogging on various topics that surround your business and what you do specifically will make you stand out. You will be seen as helpful, trustworthy, and someone who knows what they are talking about. So when the time comes to hire someone in your field, people will seek out the best, and you will be easy to find since you are publishing blogs on a regular basis.
Take technology for example. That is a massive topic that has to be broken down into tiny digestible pieces so the Common Joe will understand what is going on. It is also a VERY broad topic that will require many blog posts to address all the questions most people have – especially since technology changes every day. Continuous blog posts that are timely will once again show you are the expert on this topic.
2. For Your Own Continuing Education
In order to remain the category authority, you have to stay up to date on the latest and greatest in your field. By blogging on a consistent basis, you are forcing yourself to continue doing all the research, reading and testing to remain the best in your field. Coming up with quality content for your blog will continue your own education and keep you in the know for all the latest advancements in your field – and you are the one telling the masses first. Win win.
3. To Spread Your Wings
Often times people that are religiously blogging get noticed. When that happens, other opportunities typically present themselves that will give you the chance to spread your message. Bloggers are often hired for speaking events, conference break out sessions, guest blog posts for major blogs and more. Consistently blogging will get you noticed on just more than your own website.
4. It Is Great For SEO
We need all the help we can get when it comes to getting our message seen by the masses. Google loves fresh content. So if your website is constantly being updated, then your chances of getting seen through all the traffic are much greater if Google is seeing a fresh and up to date website on a consistent basis. It is a GOOD thing to be loved by Google! The added bonus comes when your followers start sharing your posts. Good ideas and helpful advice are always shared with friends. If you start showing up all over social media sites with an article that is giving great advice, it will naturally lead people to your website which helps to increase your traffic.
5. You Want To Establish Trust & Credibility
By sharing your knowledge and giving your thoughts, expertise, and advice consistently, over time people will start to know, like and trust you. It is without question that consumers like to do business with people they know, like and trust. But gaining trust takes time, and the amount of money someone spends with your company is in direction proportion to the amount of trust that you have earned. Blogging on a regular basis about topics that fix a problem or soothe a woe will make you remembered and therefore pave the way to future business opportunities.
If you are having trouble coming up with content, have no fear! I wrote a post about four ways to get blog topic ideas, just in case you get stuck! The point is to keep doing it. It will pay off in spades in the long run.
What made you decide to start blogging? Tell me about it in the comments below!
Have you ever considered using video in your online marketing strategy? I use video a lot with my clients, especially when they are trying to show you something they do that is not easily understood with text. It is also a great way to get to know you more.
A lot of people are afraid of video, but trust me – once you get started it is a walk in the park! Just remember, you are not going for the Oscar here. Just be yourself, give quality information to your viewers, and then sit back and relax!
Below I discuss some reasons why you want to use video, as well as what to do with it once you shoot it. Questions? Just contact me!