We have all heard the expression “content is king”, and that is very true. Producing high quality content to a market that is looking for someone to fix their problem is the key to success. The fastest, easiest and most cost effective way to get in front of your target market is through a blog. Blogging consistently will set you apart from your competitors, but more importantly it will get you noticed in front of your target market for a variety of reasons. Let’s take a look at some of the reasons YOU should be blogging:
1. To Establish Yourself As The Category Authority
What does it mean to be the category authority? It means you are THE expert. You are the go to person for whatever it is you do in your business. Blogging on various topics that surround your business and what you do specifically will make you stand out. You will be seen as helpful, trustworthy, and someone who knows what they are talking about. So when the time comes to hire someone in your field, people will seek out the best, and you will be easy to find since you are publishing blogs on a regular basis.
Take technology for example. That is a massive topic that has to be broken down into tiny digestible pieces so the Common Joe will understand what is going on. It is also a VERY broad topic that will require many blog posts to address all the questions most people have – especially since technology changes every day. Continuous blog posts that are timely will once again show you are the expert on this topic.
2. For Your Own Continuing Education
In order to remain the category authority, you have to stay up to date on the latest and greatest in your field. By blogging on a consistent basis, you are forcing yourself to continue doing all the research, reading and testing to remain the best in your field. Coming up with quality content for your blog will continue your own education and keep you in the know for all the latest advancements in your field – and you are the one telling the masses first. Win win.
3. To Spread Your Wings
Often times people that are religiously blogging get noticed. When that happens, other opportunities typically present themselves that will give you the chance to spread your message. Bloggers are often hired for speaking events, conference break out sessions, guest blog posts for major blogs and more. Consistently blogging will get you noticed on just more than your own website.
4. It Is Great For SEO
We need all the help we can get when it comes to getting our message seen by the masses. Google loves fresh content. So if your website is constantly being updated, then your chances of getting seen through all the traffic are much greater if Google is seeing a fresh and up to date website on a consistent basis. It is a GOOD thing to be loved by Google! The added bonus comes when your followers start sharing your posts. Good ideas and helpful advice are always shared with friends. If you start showing up all over social media sites with an article that is giving great advice, it will naturally lead people to your website which helps to increase your traffic.
5. You Want To Establish Trust & Credibility
By sharing your knowledge and giving your thoughts, expertise, and advice consistently, over time people will start to know, like and trust you. It is without question that consumers like to do business with people they know, like and trust. But gaining trust takes time, and the amount of money someone spends with your company is in direction proportion to the amount of trust that you have earned. Blogging on a regular basis about topics that fix a problem or soothe a woe will make you remembered and therefore pave the way to future business opportunities.
If you are having trouble coming up with content, have no fear! I wrote a post about four ways to get blog topic ideas, just in case you get stuck! The point is to keep doing it. It will pay off in spades in the long run.
What made you decide to start blogging? Tell me about it in the comments below!
Back when I was building up my business, I had a part-time job working in a Chiropractic/Acupuncturist’s office. When people would inquire if their certain ailment could be dealt with using acupuncture, he told me to always tell them yes. At the time, I just thought, “Wow, that is a bold move. What if you don’t know? Then what are you going to do?” But honestly, his advice has gotten me very far in my business.
The answer is always yes – then you figure out how to do it.
What I have come to learn is not only did he get new clients in the door (smart), but he also furthered his own education at the same time. He pushed the envelope of his knowledge every day. He loved what he did and he wanted to share it with the world, as well as help people. So if they called asking if acupuncture could help with their situation, he always said yes – and then he figured out how to make it happen.
That is what entrepreneurialism is all about. The answer is always yes, even if you don’t know how, and then you find a way to do it. So what if you do not know how to do something right now. You will learn. You will figure it out, and then you will know for next time. You may even discover a new offering you did not think of before. This my friends is called INNOVATION, and a lot of products we use today are because someone said yes – and then figured it out.
So let’s think about some of the things that will help with figuring out a way to say YES.
Are you using all the methods of technology possible to make this task happen? My husband and I have had an IT business for the last 18 years, and we have definitely seen technology evolve. For example, when we first started out he physically had to be on location at all times to deal with the problem. Now there is software he uses to remote in to your machine and take care of it. Faster for the locals, yes, but now he can help people virtually anywhere in the world. My point is to look for various software applications or programs that may help you accomplish what your clients are asking you to do for them.
Tapping In To Your Network
Sometimes, it does indeed take a village. Maybe what you are trying to do entails some knowledge that is not your specialty. But you know who can help you with that piece. So reach out to them! Every entrepreneur should have a network of professionals surrounding them. If you are a smart entrepreneur, you are constantly networking to get the word out, but you should also be meeting other people that can potentially help you someday. So comb through your list of contacts and see if there is someone who can help you and then brainstorm a way to package it!
Maybe you plain just don’t know how to do it and no one else does either. Fine. Then find a class or webinar and learn it yourself. There is a webinar for everything these days. Further your education by mastering a new skill. I will use my husband as an example again. When he is setting up WordPress websites for people, we are constantly being asked if their site can do a particular task. And guess what – there usually is a plugin already out there that will handle the job. And if there isn’t, we will learn how to make it ourselves. Because that is what you do to get the job done. And in the end, you just furthered your knowledge as well as made your client happy – just like my chiropractic friend. That is a win win in my opinion.
Necessity is the mother of all invention. A wise saying, but that is why we have entrepreneurs. Entrepreneurs are the ones that continuously come up with products or services that will fill the needs of their clients or customers. This should be you. What is the last thing someone asked you for and you told them no? I realize there may be very specific circumstances where you cannot say yes, but those are becoming less frequent. The world is evolving and technology is helping. So I challenge you to make a mindset shift and start saying YES instead of no. That yes could be the next stream of income you never knew you had.
So tell me, when have you recently said no? What were the circumstances? Post in the comments and let’s all help figure out a way to say YES!