Two weeks ago, the unthinkable happened to business owners: Facebook and Instagram went down for several hours. Everyone was scrambling. Building your following on Facebook or Instagram, or any private company’s site, can be a double-edged sword if their system goes down. Now don’t get me wrong, these platforms are the most widely used and you should DEFINITELY keep using them, but what I am saying is don’t put all your eggs in one basket. All business owners need to consider multiple avenues of marketing other than social media. I have put together a list of several that are still useful and should be included in your marketing repertoire no matter what.
You cannot ignore how valuable it still is to have someone’s email address. Compiling a quality list of current emails is pure gold that you have access to whenever you want, which is priceless. You can set up drip campaigns, send thank you emails, special announcements, congratulatory emails, share testimonials, the list goes on and on. It is also an opportunity to showcase some of your best work. Share video tutorials or perhaps some podcast interviews you have done recently. Note: make sure you are optimizing for mobile devices. Fifty percent of all emails are now opened on a phone, so you want to make sure it opens quickly and is easy to read and follow through on whatever call to action you attach to it.
We are starting to see more and more companies utilize the power of a text. It may take people a few days to check and follow up on email, but let’s face it – we are always checking on whatever text has just come in. This is not a service reserved for just big box stores or larger chains. Small business have the same opportunities to utilize this service at very affordable rates. It is always permission based, so you know people are interested, and the message can lead the receiver anywhere you want them to go, allowing you the opportunity to gather more information in addition to making a sale. Better yet – it applies to all ages since everyone texts. Definitely worth checking out.
When I reference snail mail, what I am specifically referring to are cards. HAND WRITTEN cards. I know there are services out there that do it automatically for birthdays, anniversaries, etc., but what I am referring to are “just checking in” cards. How hard is it to pick out two people a week to just say, “Hey, haven’t talked to you in a while and wanted to know what was new.” Who doesn’t love getting a hand written card in the mail? It is not expensive to have some with your logo printed up. I recommend GotPrint.com. They are very affordable and high quality. Just think of the smile on their face when they see you have thought of them. You never know what it could spark.
And of course, nothing beats face to face check-ins. Networking has always been and will always be my favorite form of keeping in touch. The key to great networking really comes down to one thing: consistency. You have to keep putting yourself out there. Consistently showing up proves to people you are a dedicated business owner, allows you to meet new people on a regular basis, and establishes a great reputation for your company. Stay informed of the local Chamber of Commerce events, Meet Ups, and also do a quick scan of local events on EventBrite. If you join an organization, make sure you can actually attend a majority of their events, otherwise it is a waste of time and money. It should also go without saying – but be prepared. Have plenty of business cards so people know how to get a hold of you after the event.
Marketing is a task that needs to be handled every single day you are running your business. We are lucky we live in a world where that can typically – and effectively – be done online primarily, but what happened a couple weeks ago is a good reminder to have a few other forms of promotion already going on so you are still out there getting the job done no matter what happens in cyber space!
I recently picked up a book again that I had gotten away from. It is called Big Magic, by Elizabeth Gilbert. For those of you who don’t know who she is, she is a well-known author probably best known for her book Eat, Pray, Love. In Big Magic however, she was talking about how to have more energy in your life. Although she was referring to someone personally, it made me think: where am I spending all of my energy in my business?
It is so easy to get caught up in what we think we are supposed to be doing. We read articles, blogs, and books. We watch videos and take online classes. We typically listen to whatever catches our eye and spend time coming up with plans based on the latest and greatest promotions and methods. I have a radical idea here.
Stop chasing what everyone says you are supposed to be doing and really evaluate WHAT WORKS FOR YOU.
I know you are thinking, how do I do this though? Sadly, there really isn’t a quick and easy answer. I don’t care what anyone says. In order to know what really works for you, you have to come up with a plan of attack based on what you do best and what your target market really is looking for. Develop a marketing plan on how you will educate people that you are the person to give them what they are looking for, and then TRACK AND MEASURE your efforts. (I recently wrote a post about this.)
That is why this is not a quick and easy answer. Tracking and measuring takes time. You need to be consistent with your approach and your methods at a minimum of one quarter. You cannot try something once and give up. You have to be consistent with how you are marketing yourself, what you are promoting, and then providing whatever that is. When that is all said and done, you do what is commonly called a “Monday Morning Quarterback” recap where you assess what went right, and what went wrong. Once you have this data, you can make a decision on how to move forward. Then you look at the next step.
Did you enjoy it? Was it fun?
Most entrepreneurs start out with excitement and a fire in their belly because they love what they do. But all too often they get caught up in those latest and greatest ways to promote themselves and they start to loose sight of why they started their business in the first place. Running your own business is supposed to be fun! A lot of work, yes, but definitely fun! If you are finding yourself dreading getting out of bed to go run your business, then the time is now to re-evaluate. Just because one method is working like gang busters for someone else does not mean it will work that way for you. Maybe that method is correct, but you just need someone else to carry it out while you focus on something that YOU love to do. My coach and mentor, Michael Port, often says he wants you to have a mad love affair with your business. He could not be more correct. If you don’t even remember why you became an entrepreneur then it is time to stop the madness and focus on where your energy is going and if it is doing you any good. Again, the only way to know this is to TRACK AND MEASURE, and then have a brutally honest conversation with yourself to determine if you had fun. And for heavens sake – if it is a task you hate doing, then DELEGATE. It is not a dirty word!
Just Say NO
In the last two years, I made a conscious effort to step down from every board position I had. As this has been going on, I find myself getting questioned thoroughly as to why. And I simply told them the truth: it was time to say YES to ME. I run my company, I am a Mom of two adorable girls that are in the throws of finishing high school and needing a lot more of my attention to prepare them to leave the nest, and I am wanting to explore new interests and don’t want to be in charge of anything that is not necessary for a while.
The response was amazing to me. Not one, but EVERY woman that heard my response was in awe. They all called me courageous and were so proud of the example that I was setting for other women in business. This made me feel good, but at the same time, made me very sad. At what point did we get labeled “SuperWoman”? Why do we, as women, feel if we are not “doing it all” then we are somehow failing ourselves and our families?
I for one, am not going to let the fear of saying one little word cripple me any longer. I am going to start really looking at my responsibilities and prioritizing better. Of course it is a great idea to donate some of your time to worthy causes, but one of the worthy causes that gets your time SHOULD be your family and your livelihood.
“When you stop chasing the wrong things, you give the right things a chance to catch up.”
So I ask you: what are you spending your energy on while running your business? What can you let go of and do differently? What will make you fall in love with your business all over again?
Helping entrepreneurs get clarity and focus is one of my favorite parts of my business. If you are looking for some guidance and are interested in learning how I can help with customized strategy sessions, contact me today so we can make 2019 your best year yet!
Admittedly, this title is a bit harsh. Sometimes the truth hurts. But even in its semi-extreme “crassness” – it is 100% accurate.
I am referring to your marketing. I know a lot of people tend to groan when I even bring up this word. It is a rather large, all encompassing task. Marketing can mean a million different things and it can be done a million different ways. There are also a million different books, blogs, newsletters, and magazines all about it. But no matter how you slice it, it really all comes back to one thing:
Are you tracking where people are coming from?
If the answer is no, then you are wasting your time and money on all your efforts. You may as well take some scissors to your money.
I wanted to write about this topic specifically this time because I have seen a consistent pattern with my new and prospective clients as of late. None of them are tracking where their new people are coming from. This is imperative to your marketing plan. If you don’t track, you have no idea which method is working. You have no clue where to keep spending your marketing dollars. So I have come up with a short “best practices” list for tracking your efforts.
1. Front Line Personnel
They represent your company. They are your first line of offense when new people walk in and/or call. I have spent countless hours training my own staff as well. Your front line must understand it is IMPERATIVE to their job that they ask, “How did you find us?” Unfortunately, this is often overlooked or simply not done. We all know there are forms to fill out when we go somewhere new. There is always a line on that form asking “How did you find us?” Quite often it is not filled in. Then it becomes your front line person’s responsibility to ASK. Their job is to make sure all the information on the form is filled out. ESPECIALLY THIS LINE. Make sure your staff knows it is a priority. If new people stop coming, so does their paycheck. If you don’t have a front line – then guess who this person is that needs to ask? YOU!
2. Keep Detailed Records
You have to keep the information about who they are and where they came from in ONE PLACE. This can be done a multitude of different ways, but the important thing is to keep up with it and stay current. In the beginnings of my business, I used a simple spreadsheet on Excel. I made tabs at the bottom, one for each month of the year, and typed the person’s name in the first column and then where they came from in the next column. At the bottom, I would list the totals. Over time, I began to see a pattern of where they were coming from. This information was invaluable! I knew exactly what types of marketing were working for me and where to keep spending my time and money. Obviously, this is pretty basic. You can use various CRM softwares like zoho.com or Hubspot for small business that also have other features that will help. But once again – you have to keep up with it. It will pay off, trust me.
3. Code All Your Materials
QR codes are not dead. They are easy to make and easy to link to wherever you need them to go. Just make sure you make one for each type of marketing material you are creating. For example, put a separate code on your brochures, on every ad you send to a newspaper, every direct mail piece or flyer, coupons and so on. If you don’t want to mess with codes, you can also try using email. Constant Contact is what I recommend and they will track how many people are opening your eblast and where they are clicking if links are included. If you are setting up a web based promotion, set up a specific landing page on your website and then use Google Analytics to track who is visiting that page.
4. Measure Your Mentions
There are free tools on the web that will make you aware of when you or your service are being mentioned. Track your company’s name, your product, your promotion, your service, whatever it is and set up a Google Alert. Then any time someone is searching for what you are selling on Google or Twitter, you will know about it.
5. Cost of Conversion
How much did it cost to run that campaign? How many people came from it? How much money are they spending with you? If they are not spending enough to cover the cost of the marketing campaign and turn a profit – then you need to re-examine that method. You have to track not only the amount you spent, but the time, and other ancillary costs like website fees and labor involved.
Bottom line is – you cannot manage what you cannot measure. If you are not doing something to try to keep track of where your new clients are coming from, then all of your efforts are a waste of time and money. Find a system that works for you, and be diligent on keeping up with it.
Got questions? Need implementation help with this or any other marketing? Contact the Queen Bee today!
How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list! This is is a pretty normal situation for small business owners. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.
But the fact of the matter is you have to get all of those things done. You have to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary. But the truth is: what you resist, persists. What you focus on grows.
I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.
But how does one go about creating an accountability plan or finding an accountability partner? However you decide to set it up your accountability plan, you will want to focus on some key elements:
- Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
- Book at the very least a monthly accountability session with them.
- Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
- Take a look at the systems that run your business. Are they helpful or disruptive and expensive?
- Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
- Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
- Establish a DEFINITIVE timeline AND deadline for those goals.
- Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.
Accountability is a MUST for every small business owner. Why? Because isolation is the enemy of wealth and success. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in. I practice what I preach and have people who hold me accountable. I also provide accountability services for my clients. It is one of my most favorite things I do.
You know the beautiful thing about accountability? It means you are not alone. It means there are people there to help you.
I would love to help you.
Facts do not cease to exist because they are ignored. — Aldous Huxley
If you are going to become more successful – you have to face what isn’t working in your business. Over the years, I have coached a lot of entrepreneurs and the one thing that is consistent with all of them: DENIAL. They are stuck, they don’t know how to grow, but when you dig deeper you find they are just in denial of what they already know to be true – something they are doing is just plain not working. But instead of dealing with it, they are in denial over it. They think if they keep their head down and keep pushing forward everything will turn out fine. This couldn’t be further from the truth. So let’s break it down.
“Doing more of what doesn’t work won’t make it work any better” — Charles Givens
A big piece of denial is, in a word, fear. It is based on the notion that something even worse than the current situation not working will happen once they stop doing what they are doing and take action to fix it. Change can be scary and very difficult, but the definition of insanity is to keep doing what you always do and expect a different result. It takes courage to look at your situation and truly assess what worked and what didn’t and then make the proper changes. Just because you were taught or told to do something a certain way does not necessarily mean it will work. You have to get over the fear – you have to get comfortable with being uncomfortable. (This was a major piece of advice my coach and mentor told me ten years ago.) The good news is, the more you face uncomfortable situations and deal with them, the better you get at it. Then being uncomfortable just becomes part of your life as you grow more successful.
Shit or get off the pot. –Emil Rombach
Okay, so we know we need to change. The next thing I see once people accept that something needs to change is what I call analysis paralysis. They start looking at different ways they can be doing things and then get overwhelmed with all the options. This freaks them out, which leads back to fear, which leads back to not facing what is not working. The world is full of flat squirrels who couldn’t make up their mind to cross the street.
If you have done your homework, and looked at the numbers, whatever it is cannot possibly be that bad. So what if trying something new doesn’t work? At least you learned what doesn’t work – you faced what wasn’t working and tried something else. Now you know two things that don’t work. However – what if it does? It could be the best thing for your business but you are too stuck analyzing to death every detail and hesitating to pull the trigger to find out. Get over it. Make a decision.
Okay – we need to face what is not working. So what do we do now?
Commit To Take Action
There is a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results. — Ken Blanchard
Make a list of what is and what is not working. Ask your staff or your team members what their opinion is. Gather your information. How can you improve? What action steps do I need to take in order to make this change? Once that happens – you have to be 100% committed to those action steps. See it through.
Get Help If You Need It
Because so often when we say we’re unqualified for something, what we’re really saying is that we’re too scared to try it, not that we can’t do it. — Jen Sincero
Another part of fear is fear of the unknown. But you have to move past that fear. If you don’t know how to do something to change your situation, then ask for help. Call a business coach, hire an accountability partner or other professional who does this every day. Enlist in a class that will teach you how to do it. Attend a training – whatever it takes. I guarantee there are tons of training programs online that can assist you in whatever you need to learn if you are wanting to do this yourself. But remember: DELEGATE is NOT a dirty word. If someone else doing what needs to be done gets the ball rolling – then for heaven’s sake hire them. Stay focused on YOUR core genius – what you like to do – and let someone else handle what you don’t want to do.
Yes, it is true it takes a lot of courage and a big leap of faith to face what isn’t working. So tell me – when is the last time you faced what wasn’t working? What action steps did you take to get past it? Leave your thoughts in the comments below.
I recently wrote several posts on how to utilize video to market your company. Every year – heck every month – we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.
Facebook Live videos continue to be a game changer, that include adjustments to make the videos shot vertically look better on mobile devices, the watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV. Instagram TV is now becoming a game changer as well.
YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.
It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!
Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.
So what are some more ways you can use video to market your business?
- Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
- Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
- Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
- Answer emails with a video message. I recently tried this out to a prospective client. I had left phone calls and emails to schedule a meeting and heard nothing. Then I recorded a video and sent that back to their email. They called me back!
Video is the next best thing to being there in person. If you can show up in the flesh, do it on video. It makes a bigger impact than just an email or a text. I am currently in the middle of “post a video a day for the whole month of August” challenge. It is definitely challenging, and although I have missed a couple of days here and there, for the most part I am getting it done. It has been a huge success. I am hearing more from people now than I have all summer long. It is amazing what the power of your face can do!
I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”
I completely agree. Using video to market your business is definitely not going away and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.
School is out. The pool is open. It is a beautiful day. But you have to still run your business. And you still have to make money. I find the summer time distractions are the hardest ones to overcome as an entrepreneur. What is a girl to do when all you want to do is sit poolside with your fruity beverage? How do you stay focused? So I came up with a list of tips last year that I found helped me. I have since learned more and wanted to share them with you!
1. Adjust Your Schedule
One of the main reasons most of us became our own boss is to have the ability to make our own schedule. When I coach clients however, I often see them still adhering to the 9-5 that they left. I, myself, have fallen victim to the guilt if I am not pulling the eight hour day during a specific time. Let me let you in on a little secret: you can work during hours other than 9-5. Shhh…..
Seriously though. Maybe you get up earlier in the day and work a few hours, take breaks for the kids, and then work some more. Maybe you work in the morning and the evening, but take the afternoon off. What I typically do is put the summer schedule into the calendar, and then book my appointments and times I need to be in the office around it. There are more hours in the day than just 9-5, so use them!
2. Make A To-Do List
I am a HUGE fan of lists. Lists help me stay focused on my tasks. They help me remember every detail. They hold me accountable to the things I know I HAVE to get done. There is something about seeing it on the list that really motivates me to get it done so I can do the best part: CROSSING IT OFF! I know we have a lot of ways to keep lists, but there is something so empowering about physically crossing off an item on your list. I feel such a sense of accomplishment when I do it. It also serves as a reward! I got everything pertinent on the list done, now I can be poolside! A way to do this online is to use Trello. Big fan of this one too.
3. Take A Look At Your Technology
So you want to take a break but you are still waiting on that ever important email. With all of the technology available to us today, you can make your office mobile any time you wish. But you have to have the right technology in place to do it. Take a look at your smart phone, is it up to the task? If not, now would be a great time to upgrade.
How are you saving your documents? Do you utilize cloud based services like Dropbox to access your documents from anywhere? Cloud based systems are often free or low cost so you don’t have to be beholden to your desktop or laptop. Just access them from your smart phone or iPad and move on.
4. Take A Class
Sometimes, a little knowledge will go a long way. I find that taking an online class or webinar that will teach me something renews my goals and helps me focus on my vision. Clients definitely will be thrilled that you are staying current with your craft. Knowledge is power. Another reason this one works well is that a lot of entrepreneurs experience a slow down in business due to clients being out of town. So take advantage of the time and sign up for a class and learn something new. It will motivate you to stay on target, and who knows? Whatever it is you learn will help you make additions to your current offerings which equals more money! Who wouldn’t want to make more money?
5. Friday Fun Day
Don’t underestimate the ability to just take a moment and enjoy what life has to offer. Friday Fun Day is what we call it in my house. Every Friday, I try to schedule something fun for the kids and I to do. It means if I get my work done, I can have a reward. Friday Fun Day means a well deserved break, even if I just can’t make poolside happen during the week. I try to mix up what we do with fun outings or some sort of fun activity at home if the weather is not cooperating.
6. Get An Accountability Partner
I have talked about this many times, but it is especially important when you have extra distractions going on. You can adjust your schedule, make to-do lists, examine technology and take classes all you want – if you actually DO THEM. Big ideas are great – but the success lies in the EXECUTION. An accountability partner makes sure you stick to your goals and helps you to have skin in the game. I have one – you should too. I would be happy to help you as well.
I would love to hear some of your tips. What gets you motivated in the summer? What helps you stay on task so you can take some time off and enjoy the weather? Post your thoughts in the comments below! Happy Summer everyone!
Recently, I was featured on The Executive Blog as a contributor to the article, 37 High-Converting Sales Tips Straight Form The Experts. It was an honor working with Jimmy Rodela, so we collaborated on another set of useful tips for the business owner: strategies for beating the business blues. I find this to be very timely – especially with the weather getting nicer. Makes it hard to stay focused! Let us know what you think!
As much as many of us would hate it, sooner or later, we all find ourselves in a rut — whether you’re going through the same day-to-day tasks grudgingly, or running low on inspiration — it’s only human for us to feel this.
And so the question becomes, “What do you do in these situations?”
Allow me to share with you eight strategies that can help you with beating the business blues.
1. Refresh Your Mindset
A pessimistic viewpoint won’t help much in inspiring a better outlook translating that into poor performance.
Experts tell of several ways to achieve this, through meditation, reading a book or psychological hacks, your renewed perspective will serve to be a good launchpad to run your business better.
2. Take A Walk
When experiencing mental and emotional blocks simply take a break and walk around. Take your work out to new places. This way you might even spot opportunities and inspiration from experiences you haven’t felt before.
3. Get A Pep Talk
Join a seminar or watch videos featuring people from varied industries, gain a fresh perspective on how they tackle similar problems you have.
Sometimes the voice inside your head is your enemy; you have to drown it out with inspiration from outside sources.
4. Revamp Your Workplace
Have you seen the offices of the most famous software giants?
Your office may have turned too bland to produce a happy working environment. Add a bit of color, rearrange desks, throw out clutter, you’ll be amazed how some of these adjustments can change moods.
5. Don’t Sweat The Small Stuff
Try your best not to micromanage, find tasks that you think you can delegate to others.
At times, your problems may not even be caused by the overall nature of your business but may be of the nitty-gritty things.
6. But Relish The Small Wins
Acknowledge that even the smaller wins contribute to the overall betterment of your business.
Did you save up on operations expense? Celebrate it! Did you find an app that can make your business run smoother? That’s another reason to be happy.
7. Identify Your Stress Points
Your daily energy is also a limited commodity.
Learn to identify the other causes of your energy drain, whether relationship problems or health problems, solving these issues first could help boost your mood in the office.
8. Streamline Your Time
The other limited commodity is time. Pinpoint what the industry calls organizational drag, wherein the company identifies the non-essential things in the company spends time on.
You need to be proactive about getting yourself out of your business blues. These strategies will help you first pinpoint the cause of your blues and find ways to solve it.
So, get moving. Put these points into action as WHEN you take your first steps is crucial as what steps you would take.
Have other suggestions or strategies of your own? Do let us know if this article helped you out and sent it to anyone you think may be going through this challenges.
Who doesn’t want a thriving business? For the small business owners I coach, there are always three things that I preach that get you to this goal. If you follow these three things, you will achieve success.
The first one is DISCIPLINE.
You and I both know there are certain tasks that must be done daily, weekly or monthly. If you don’t do them, your situation can quickly spin out of control. I understand this can be hard for a solo-preneuer. For myself, I have a schedule that I follow to the letter. Every day, week and month I have a deadline of some sort. And I follow it. I figured out what represented my company the best and I ran with it. For me, this is STILL networking face to face, social media/email blasts and treating the people that know and love me with respect to keep the referrals coming. That is the discipline. But I am a crazy, super Type A individual and actually enjoy this level of organization. I am not not normal.
What do you do if you have some discipline, but simply not enough hours in the day. I totally get this. It happens. I am no saint, sometimes I am late on the marketing deadlines I set for my company. I hear excuses from my clients and colleagues all the time as to why something is not getting done. Excuses and whining WILL NOT GET YOU THERE. Yes, I said it. STOP WHINING. If you want something bad enough, you will find a way to make it happen.
(Delegate is not a dirty word people.)
The second one is CONSISTENCY.
All the tasks that I was referring to above require some form of consistency. Rome was not built in a day. You have to have patience and perseverance. Test and measure. Take the time to understand why something did not work and try again. You cannot expect your business to grow if you are one of those people that throws things at the wall and waits to see what will stick. Have a plan, and work the plan over time. Consistency is a big key.
Being disciplined and consistent also means knowing your limitations. No one can do everything. I delegate plenty. If you can’t be the one to get them done – then you have to delegate.
The third one is ACCOUNTABILITY.
In order for a small business to succeed, you need to have someone holding you accountable. This can be a business coach, peers, virtual assistants, etc. who will not only help you accomplish tasks, but push you to the next level.
Want a thriving business? Formulate a plan, name the goal you are trying to accomplish, devise a strategy and timeline to achieve your goal, and determine who is going to do what and when. Then have someone hold your feet to the fire. This type of DISCIPLINE, partnered with CONSISTENCY and ACCOUNTABILITY is really the secret to any business’ success.
Final thought – don’t get caught up on hiccups. Life is full of hiccups. Roll with it. Don’t let delays, failures, or flat out not knowing how de-rail you. Find someone who can help you. Google it. Do whatever you have to do. Just get back on the horse. I believe in you – you should too.
As you know, I am a big fan of collaborating with other authors to bring my readers valuable content that will help them build their business. Today’s guest post is from Wendy Dessler. Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. Here are some of Wendy’s thoughts on some quick and actionable SEO tips that will help improve your visibility!
Cover All Your Bases
There is more to online content optimization which utilizes search engines than its simple creation. You want content that is the right length, that has been properly structured such that it is visually appealing, that concerns topics about which target markets seek information, and includes useful data.
You want your content to have links which go to your site, as well as other resources that don’t compete with yours, but which may simultaneously assist your clientele. Pictures are a great idea, so are video links and clips if you have the ability to include them.
Something else you want to do is include anchor text as well as keywords. The two differ but slightly: keywords need not necessarily have anything that links beyond the content being read. Keywords are sort of an “anchor point”, if you will, for a search engine. Meanwhile “anchor texts” are anchor points for the reader.
The right anchor text will be amenable to search engine algorithms, and will lead clientele directly to your home website. But if you don’t choose the right anchor texts, you’re wasting your time. According to Linkio, “A tool should automatically filter out links that don’t matter.” The right kind of anchor text selection tool will give you the best possible choice to build your article around.
The SEO Behind The Scenes
Something else you’ve got to consider when it comes to marketing online is the coding which hides behind the scenes. There’s a thing called “meta tagging”. Basically, this is a fancy way of referring to HTML code which hides behind “the veil”, as it were, of your site’s interface.
In HTML code, the way you title things will make a difference to search engines where a query might be entered in. It can be complicated to properly optimize meta tags, but this is a core tenet of SEO (Search Engine Optimization) protocol.
Something else that is core to SEO is the continued production of content. If you want to be absolutely sure that your online marketing campaigns lead to the results you seek, then you want continuous creation. Ideally, you want content pieces that are at least 500 words. It turns out that longer content actually tends to be more effective.
If you’ve got content of this length, you want about fifty original pieces produced monthly. That comes to a minimum of 25,000 words. Over the course of a year, that comes to about 300,000 words of content. That’s quite a lot! It’s doable internally, but if you’re not doing it right, you could be doing a lot of work in vain.
Guest Blogging And Professional Assistance
Something you can do to bolster the effect of your online content is to utilize guest blogs and to repost content that is relevant. For reposting purposes, you should strive to design content that has an evergreen quality which can be continuously reposted. In terms of technology this may be difficult, but it’s not impossible.
For example, new tech requires new writing; but that which concerns trends—like Moore’s Law—can be evergreen. If you’re unfamiliar, Moore’s Law predicates that computational ability doubles on itself at regular intervals.
Getting The Help You Need
It’s easy to see why working with the right developer of online content makes sense. There are many variables to consider, and while it’s certainly possible that you’ll get the hang of it eventually, it’s unlikely you’ll retain “cutting edge” affiliation with trends as they develop; and the learning curve with content can take years to master if you don’t know what you’re doing.
That said, content marketing using SEO and other techniques which utilize the web can be exceptionally effective. If you have yet to look into this, you should. If you have already, it makes sense to work with professional purveyors in order to see the greatest return on the most minimal investment. Remember: time is money—if you’re wasting hours on something that’s futile, you’re wasting money. Professional solutions will help you avoid this.