Every business should be working on their audience-focused marketing strategy for 2018 if they have not done so already. Gone are the days when you just relied on spitting out some information pertaining to your industry filled with keywords you think that people are using during their searches. You must up your game if you are going to reach your audience in a meaningful way, and then convert them into sales. So let’s start at the beginning:
Who Is Your Target Market?
Specifically. The more specific the better. Then ask yourself, “What is their woe? What is their pain point?” Typically your target market has urgent needs – things they are trying to move away from. They will have compelling desires – things they are trying to move toward. Now take that information and tell them the #1 biggest result that you provide that will address these issues and partner it with the benefits that it will give them.
Set Your Goals
Start at the end and work your way backwards. Do you want to increase leads? Is there a specific dollar amount you have in mind as it pertains to sales? Are you wanting to increase YouTube followers, blog subscribers, social media followers? Once you know what it is you want, this will allow you to create better quality content that has a more specific call-to-action, thus helping you achieve these goals.
Develop A List of Potential Topics Your Target Market Is Interested In
Brainstorm time. Once you dive in and figure out their urgent needs and compelling desires, it should be easy to come up with a list of topics that you know your audience cares about. A great tool that can help you is HubsSpots Blog Topic Generator. This handy tool wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
Do A Keyword Search
Yes, this is still important. People are still using search phrases to find you. But again, do go it alone. A great free tool to use is Ubersuggest.io. Just type in your keyword and this handy tool gives a ton of ideas to choose from.
Create A Calendar So It Makes Sense
What I mean by this is that certain topics may make more sense depending on the time of year you are sharing them. This post, for example, would not make as much sense if I had ran it in May. HubSpot offers free editorial calendar templates for you to use. You can also go extra simple and just open a spreadsheet. Don’t make your life any harder than it needs to be.
Get It Done
You’ve got your topics, you’ve got your keywords, and you’ve got your timeframe. Now sit down and write! Not a writer? Hire one. Seriously, stop dragging your feet and stop whining about it. Don’t waste time on something that is not your strong suit. Share your research with a great copywriter and spend your time elsewhere. Don’t let the writing part hold you up.
Track Your Success
I wrote an entire article on this topic called, If You Don’t Track, You Don’t Have Jack. If you are not testing and measuring, or paying attention to what is resonating with your audience, then everything you are doing here is just a complete waste of time.
Diligently working on an audience-focused marketing strategy will not only help you convert people into customers, it also helps your SEO since you are providing quality content out there on the internet. So this is a win win. Get started – because there is still time. 2017 isn’t over yet! If you need help – I am happy to help you!
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is not knowing what to write about in their blog. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Not only does it help your Search Engine Optimization (SEO), but it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. The end of the year is approaching and now is the best time to start working on your 2016 marketing content calendar. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2016 Marketing Calendar all set before the end of the year busyness gets in the way!