Business leads are always at the forefront of every business owner’s mind. This is where your website should be doing most of the work for you. How does that work? By offering something of value to your target market. Easier said than done, right? Well, not really. I am honored to share a guest post from Victoria Greene that spells out some simple ways to effectively draw in the people you are meant to serve by implementing business lead magnets into your online marketing strategy. If you have questions, I can help you get started!
A solid lead generation strategy is a critical part of any business plan, yet if you are new to the marketing game, you may find yourself wondering just how your competitors manage to generate so many leads with such consistency.
Happily, the trick to successful lead generation is no eldritch mystery, or closely-guarded secret. All you need are some effective lead magnets to draw potential customers to your website, where you are better positioned to engage and convert them.
There are numerous lead magnets you could try out, but a few in particular are tried and tested strategies that have worked well for many businesses already. That’s not to say you couldn’t come up with something completely different that works just as well…but here are a few ideas to get you started.
1. The Ebook
At some point you have almost certainly come across a business page offering a free eBook or PDF download. Perhaps you even have a few saved for later perusal. The point is, a high quality document, packed with useful and relevant information can do wonders for your conversion rates.
Of course, creating interesting, original content in such a lengthy format can be quite an undertaking, so this strategy is not for everyone. However, it can be a fantastic way to advertise a longer publication, or body of work, or to showcase your knowledge and insights on a particular topic.
Just be careful not to create an unoriginal document, hashed together from recycled material. Not only will this make visitors unlikely to bother with your content in the future, it could discredit your business as a whole.
Image Credit: Screencap from HR Magazine
2. The Freebie
Whether it’s a piece of software, a free trial, or even a complimentary consultation, offering some form of freebie is a great way to get users to sign up on your website. In fact, you can even deliver on this particular lead magnet by advertising free content, such as videos, podcasts, and infographics, which is locked behind a sign-up requirement.
The draw is that your visitors feel like they are receiving something useful and valuable at no cost to themselves. As such, don’t be afraid to state a value for the freebies you are offering, to increase the impression that you are offering something worthwhile. You might want to A/B test a variety of different freebies to see which one is most popular with your target audience.
Image Credit: Screencap from Delicious Magazine
3. The Exclusive Deal
Similar to the freebie, the exclusive deal takes advantage of the user’s curiosity, and encourages them to find out more about the product or service you are offering. Most people can’t resist a bargain, especially when it is backed up by exclusivity marketing.Image Credit: Screencap from The Icelandic Magic Company
Placing a time limit on your lead magnet deals, or placing them behind a mandatory sign-in, gives users the sense that they are one of only a few to benefit from that deal, increasing its appeal. This particular lead magnet can also be used to advertise an upcoming product, or even push early sales, as in the example above.
4. The Webinar
Brand authority counts for a lot, increasing the trust customers have in your business, and even boosting your ranking with search engine crawlers. As such, it is important to ensure that your audience can see that you know what you’re talking about. Better still, you want to be the source they turn to when they have a question about your niche.
Webinars, like this one from Freedive Wire, provide an opportunity to demonstrate your knowledge, offer helpful insights on a topic, or even to showcase a product. It also enables you to engage more directly with your audience, by adding a level of personality that is absent from written content.
Image Credit: Screencap from Freedive Wire
5. The Case Study
Including case studies on your website is fantastic way to showcase what you do, and give potential customers an insight into your greatest successes. Case studies act as proof of your ability to meet a client’s needs, and to deliver a high quality service in accordance with their specifications.,
By showing off your business’ greatest achievements, you can inspire visitors to sign up for more information or even a consultation. From there, you are in an ideal position to act upon that interest, and secure a new client.
6. The Quiz
Sometimes, a bit of fun can be an effective way to win over your target audience. A quiz or survey is a fantastic means of engaging visitors on your site, and learning a bit about them in the process.
A great example of this can be found at Beardbrand. Their quiz is short and entertaining, providing an amusing description of the user’s beard style at the end. But more importantly, this result is followed up with a range of associated beardcare products.
Interactive elements of this nature are a great way to persuade people to spend a little longer on your site, giving you more time to win them over. And even when these elements are humorous in nature, they can still be used to offer a more personalized user experience, and to drive targeted sales.
Fun content like quizzes are especially useful for product-based businesses and can be used as part of your ecommerce advertising campaigns. Just make sure that your online store has robust content features, or use a plugin like WPQuiz to automate the process.
Image Credit: Screencap from Beardbrand
7. The Cheat Sheet
If you like the idea of an ebook, but don’t have the time or resources to put together something of that length, you can do just as well with shorter-form content, such as a cheat sheet or swipe file.
The reason this type of content makes such a successful lead magnet is that it is generally quick and easy to digest. This means the on-the-go communities within your audience can benefit from your knowledge and insights, without having to sit down and pore over a lengthy document.
Cheat sheets provide clear, concise, actionable information, in a streamlined and attractive format, making it a solid choice for many businesses when planning their in-house content strategy.
Image Credit: Screencap from Cravings Crusher
8. The Toolkit
With a little extra work, instead of providing a single ebook, or cheat sheet, why not compile a few helpful pieces of content into a toolkit? You can even include some existing resources or repurposed content. As long as the whole provides more value than its individual parts, you don’t necessarily need to start from scratch.
Take a look at this offering from Live Your Legend; they offer a collection of four PDFs and two posters, providing a range of insights on becoming an entrepreneur. All they ask in exchange is for readers to join their online community.
Image Credit: Screencap from Live Your Legend
Local online lead generation is often far more effective than equivalent offline strategies, so it is absolutely worth putting some time and thought into developing some effective lead magnets on your website.
It can take time to get the ball rolling, and unfortunately, there’s no one-size-fits-all strategy when it comes to acquiring leads. As such, you will need to weigh up the above suggestions, and your own ideas, against the specific needs of your business and its target audience. Furthermore, when you settle on an option, it is important to be patient, and give it time to work before simply moving on to another strategy.
Always remember to keep an eye on the backend data for your website, so you can see which strategies are working best for you, and continuously optimize your lead generation tactics in order to get the best possible results for your business.
Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on how brands can improve their reach by making the most from their marketing strategy.
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Did you know that nine out of 10 companies now sue some form of content marketing to attract leads. It is no surprise. Even Facebook’s recent algorithm changes are pushing businesses to focus on quality content.
Not only does quality content help with your social media, it helps your Search Engine Optimization (SEO), AND it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
This one will find a ton of possible keywords or phrases fro your next blog post. You simply type in your topic or some keywords that pertain to your industry and off you go! It is a free tool from the Neil Patel group. I suggest checking out their website. They also have some free tools you can use for SEO and a cool A/B testing calculator.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. We are already in February! Make your blogging calendar today. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2018 Marketing Calendar all set during a 90 Day Plan session. We can also discuss my DONE FOR YOU Program!
How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list? This is is a pretty normal situation for small business owners that don’t have an accountability partner. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.
But the fact of the matter is you have to get all of those things done. You have to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary.
I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.
But how does one go about creating an accountability plan or finding an accountability partner? In the past when I am asked to speak for organizations, I have explained to my audience specifically about forming your own Board of Directors. This is true of any business, not just small ones. However it also does not necessarily need to be a large group. It could be one or two people. However you decide to set it up, you will want to focus on some key elements:
- Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
- Book at the very least a monthly accountability session with them.
- Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
- Take a look at the systems that run your business. Are they helpful or disruptive and expensive.
- Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
- Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
- Establish a DEFINITIVE timeline AND deadline for those goals.
- Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.
Accountability is a must have for every small business owner. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in. I, personally, have someone who holds me accountable because I practice what I preach. I also provide accountability services for my clients.
As entrepreneurs, the end of the year or the beginning of the year is typically the time you re-evalutate what is working and what is not. You think of trying something new and you get excited about new prospects, or say good-bye to what didn’t quite work out the way that you wanted. If you are like me, you probably have a million ideas in your head about what to do next and can get what is commonly called “analyzation paralyzation.” Don’t let this happen to you. Call me today so we can get you on the road to achieving your goals.
Every business should be working on their audience-focused marketing strategy for 2018 if they have not done so already. Gone are the days when you just relied on spitting out some information pertaining to your industry filled with keywords you think that people are using during their searches. You must up your game if you are going to reach your audience in a meaningful way, and then convert them into sales. So let’s start at the beginning:
Who Is Your Target Market?
Specifically. The more specific the better. Then ask yourself, “What is their woe? What is their pain point?” Typically your target market has urgent needs – things they are trying to move away from. They will have compelling desires – things they are trying to move toward. Now take that information and tell them the #1 biggest result that you provide that will address these issues and partner it with the benefits that it will give them.
Set Your Goals
Start at the end and work your way backwards. Do you want to increase leads? Is there a specific dollar amount you have in mind as it pertains to sales? Are you wanting to increase YouTube followers, blog subscribers, social media followers? Once you know what it is you want, this will allow you to create better quality content that has a more specific call-to-action, thus helping you achieve these goals.
Develop A List of Potential Topics Your Target Market Is Interested In
Brainstorm time. Once you dive in and figure out their urgent needs and compelling desires, it should be easy to come up with a list of topics that you know your audience cares about. A great tool that can help you is HubsSpots Blog Topic Generator. This handy tool wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
Do A Keyword Search
Yes, this is still important. People are still using search phrases to find you. But again, do go it alone. A great free tool to use is Ubersuggest.io. Just type in your keyword and this handy tool gives a ton of ideas to choose from.
Create A Calendar So It Makes Sense
What I mean by this is that certain topics may make more sense depending on the time of year you are sharing them. This post, for example, would not make as much sense if I had ran it in May. HubSpot offers free editorial calendar templates for you to use. You can also go extra simple and just open a spreadsheet. Don’t make your life any harder than it needs to be.
Get It Done
You’ve got your topics, you’ve got your keywords, and you’ve got your timeframe. Now sit down and write! Not a writer? Hire one. Seriously, stop dragging your feet and stop whining about it. Don’t waste time on something that is not your strong suit. Share your research with a great copywriter and spend your time elsewhere. Don’t let the writing part hold you up.
Track Your Success
I wrote an entire article on this topic called, If You Don’t Track, You Don’t Have Jack. If you are not testing and measuring, or paying attention to what is resonating with your audience, then everything you are doing here is just a complete waste of time.
Diligently working on an audience-focused marketing strategy will not only help you convert people into customers, it also helps your SEO since you are providing quality content out there on the internet. So this is a win win. Get started – because there is still time. 2017 isn’t over yet! If you need help – I am happy to help you!
My mind has already been on 2018. What did I learn this year? What can I do better? What did my marketing efforts of 2017 actually accomplish? I ask myself, and my clients, all of these questions as I sit down to prepare what I plan to take on for my marketing content for 2018.
First step: Get your calendar ready. I prefer to keep things simple. I have a very simple spreadsheet that outlines the twelve months of the year and I brainstorm different events or anniversaries that make sense for me to comment on. It is basically a “big picture” approach about the kind of content I feel would be relevant to my readers and clients. I take that information and formulate the various blog posts I want to write about that make sense with certain times of year. I am always open to move topics around to adjust to current events and moments in time that have events where the need for a little shuffling is in order. Always remain flexible and have the ability to capitalize on current events.
If you are not into spreadsheets or documents, another great place to organize your calendar is on Trello. I have mentioned Trello in the past. It is a FABULOUS online tool that multiple people can log onto and all of your team members can brainstorm content for the following year. This is a great one if you have a team, or if you want to share it with your business coach. **hint hint***
A lot of my clients – and other business owners – like to put their topics and ideas on their actual calendar. Having your due dates in front of you when you can glance at it and prepare for it weeks in advance allows you to prepare for it so you are not running around at the eleventh hour trying to meet a deadline. You can either color code your online calendar, but quite often it is even very useful to do it the old fashioned way – with post its and stickers! Below is a the folks at CoSchedule who make a WordPress plugin for an editorial calendar, and they are still using sticky notes! Whatever works for you – do it!
But what does one do when they sit down to a calendar and come up with nothing but a blank piece of paper? One resource is from Authority Hacker entitled 13 Creative Ways To Find Blog Post Ideas.
Another list I will highlight my favorites from is a great resource called CopyBlogger, and their article “50 Can’t Fail Techniques for finding Great Blog Topics” but make sure you click here for a the full list.
1. Google alerts – setting an alert with some of your industry’s key words. This can give you an endless supply.
2. Riff on a popular post. Post your reaction and thoughts to a popular blogger’s thoughts and a hot topic and you can gain some power packed link benefit!
3. Try a new medium. Check out YouTube videos, podcasts, or one of MY personal favorites: watch some TV for inspiration. Shark Tank is one of my favorites!
4. Do an interview. Do you have a favorite person you like to follow online or connect with at networking groups? The answer is no unless you ask them for an interview! I am sure they won’t mind the free publicity!
5. Take an entire day off. I love this one. Recharge your brain for a whole day by doing something you love. Go focus on your hobby and enjoy yourself. Giving your brain a break may be just what you need!
6. Do a product review. Is there something in your business you use every day that you just LOVE? Write about it and spread the love with your readers! My husband, who runs an IT company, does a great post every December on his picks for Holiday Technology Toys as an example.
7. Recruit a guest. When all else fails, call for back up and schedule a post of someone you respect that you can feature on your blog. Make sure their content is what your readers are looking for and it makes sense with the overall feel of your blog. But don’t get lazy and rely on them every month!
Lastly, you will want to set some sort of alert and an accountability system in place so this task actually gets completed. If alarms work for you, wonderful. If you need an accountability partner to make sure it gets done, then set that up. You will be amazed how much you get done when someone else is watching!
So I want to hear from you! What is your preferred calendar method and where do you get most of your blog topics?
I had a meeting with a new client this week to discuss leaving her job to open her own agency and become an entrepreneur. In the midst of all her excitement, the only glimmer of fear I saw was when she was asking if I would help her learn how to promote herself when she was talking to people. The answer is of course, but how will I do that? By teaching her to have a real conversation with someone that will have substance, sizzle and soul. What in the world is substance, sizzle and soul? What does that have to do with running a business?
To understand substance, sizzle and soul, let me introduce you to a new mindset. Years ago I was awarded a great opportunity to work with Dr. Kathy Cramer. Kathy was the founder of ABT Action Coaching, which stands for Asset Based Thinking. This type of thinking helps you change the way you see yourself – so you can change anything. By transforming the way you see your own influence and thoughts, you can improve your leadership and your performance exponentially. Incorporating ABT into EVERYTHING you do with your business will help you move farther and faster to your goals. This is a technique that every entrepreneur should employ in their day to day tasks. A big piece of ABT mindset is learning all about your substance, sizzle, and soul, and how it relates to you spreading your message, and therefore closing more business.
According to research, your potential client or audience member will know in the first 20 seconds if they like you or not. That’s right. You have twenty seconds. If you have not grabbed their attention in some way, then you really have your work cut out for you moving forward. So you need to make your message count. Start to follow these steps when you are out networking or trying to close a deal with a potential client:
- Substance – What is your message in one sentence? What do you want to happen? Your substance is essentially the basic content of what you say, meaning facts or steps to take. This should be short, and very easy to understand. It should let people know exactly who you help and what you help them do. It’s that simple.
- Sizzle – How will you engage? How will you make it happen? Your sizzle should have some vivid sensory detail. It should resonate with your audience so they start to believe in you and trust you. It should be the part of spreading your message that makes you memorable.
- Soul – Why is this so important to me? What will be the significant difference this will make? This is the part where people start to assess your integrity and credibility. Clients will start to identify if they connect with you on some emotional level.
Another way to look at this method is what I learned from my training as a Book Yourself Solid Coach and it is called your “Who and Do What Statement” and the “Why You Do It” statement. Who and Do What should be perfectly clear – anyone should understand it. Your Why You Do It is your opportunity to connect with them on a personal level to establish trust. These are all key elements when you are speaking to people.
So whether you are on stage selling yourself, working the room at a networking event, or you are sitting across the table one on one with someone, you have to structure your message with substance, sizzle and soul.
Are you going to be amazing at this right out of the gate? No. This is going to take a lot of practice. Focus on the steps, but at the same time speak from your heart. When you are coming from a place of authenticity, you will begin to attract the people you are meant to work with. Isn’t that really what this is all about anyway?
I recently wrote several posts on how to utilize video to market your company. Already in 2017 we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.
Just last week, Facebook announced new ways to watch videos on Facebook that include bringing sound to the videos in the news feed as you scroll, adjustments to make the videos shot vertically look better on mobile devices, a new watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV.
YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.
It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!
Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.
So what are some more ways you can use video to market your business?
- Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
- Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
- Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”
I completely agree. The age of using video to market your business is definitely here and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.
It is safe to say that 2016 was quite the year for everyone. Whether you are focusing on politics, pop culture, the economy or simply your own life, I am sure if you take the time to take a look back at your calendar or some of your emails you could refresh your memory on some major events and life lessons that help to make you who you are today. For entrepreneurs, this is a very important task. If we are not learning – we are not growing. We must do what makes us uncomfortable in order to grow and thrive in our business. So I did just that. I took a look at my emails, and my social media posts and here are some great reminders – that I often say to myself – that I think everyone should say to themselves as they embark on the New Year.
Things may come to those who wait, but only the things left by those who hustle. — Abraham Lincoln
This is so true. All too often we get caught in a routine or the new normal. We are stuck in a rut of just doing what is on the schedule and and we lose sight of a goal or a dream. A lot of people have ideas or vision – but not nearly as many actually take the time to get out there and find out what it takes to accomplish that vision. My advice? Time will pass regardless, so why wait on achieving your vision? Right them down your goals and post them in your office. Start at the end and work your way backwards. Get help. Ask questions. Study those who have done something similar. Hustle means, well HUSTLE.
Don’t cling to a mistake just because you spent a lot of time making it. – Dr. Laura Schlessinger
I think a lot of entrepreneurs are guilty of this one, including myself. I know it is easy to become gun shy when you mess up. All of the sudden that is the only thing you can focus on and then you spend all of your time focusing on how not to do THAT again. I am here to tell you – don’t waste your time with that. Mistakes are an important part of learning. It is just as important to learn what NOT to do as it is what TO do. When you start to focus on the negative, all you are doing is putting the energy out there that will attract more negativity. Mistakes are simply part of life. Don’t let them hold you back.
A strong spirit transcends rules. — Prince OR Either I will find a way or I’ll make one. — Philip Sidney
This one is one of my favorites. I have built my entire company on finding a way. When my husband and I first started helping people with their technology back in 1995, very few people even knew what the Internet was. We had to make up the rules as we went along. We were literally learning as we went. Think about how far technology has come in the last twenty years and you can understand why we were flying by the seat of our pants most of the time. We had to learn as went, come up with programs and packages based on what our clients needed, and find a way to make money at it. Was it scary? Yes. Would I do it again? Yes. I have written about this before: the answer is always yes, and then you find a way.
Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow. – Carrie Fisher
Courage and confidence does not mean there is an absence of fear, but rather there is something more important than the fear. Heard that somewhere, but it is very true. My coach Michael Port always said “Get comfortable with being uncomfortable.” A little fear never hurt anyone, and I am certain that many successful people still operate with an element of fear. But this quote could not be any more poignant. Just do it. Confidence will follow or possibly a mistake – but you will learn and grow.
You can reach your goals a hell of a lot faster when you have help. — Lou Bortone
Love this one from my friend Lou. And he is so right. I, myself, was once afraid to ask questions. I was scared to reach out for help. Once I signed up with my first coach, all of that disappeared. If you are waiting to ask someone for help – then STOP IT. Not one person on this earth can possibly know everything, but for some reason I continually see entrepreneurs trying to do everything themselves. INVEST IN YOURSELF. Invest in your education. Whatever it is you need help with, then go get it. Maybe it is mapping out the steps to your next big thing. Maybe you just need some motivation or a slap across the face. Whatever it is – just do it. This is exactly why I created my Accountability Program. Contact me to learn more. Even if it is not me – just contact someone.
The key to success is learning how to monetize what you had to learn the hard way. — Danelle Brown
Every entrepreneur I know has to learn something the hard way. There is no definitive map to success. It is full of twists and turns that you have to overcome and learn from. Whether it is figuring out how to launch a new product to the masses, writing a book, coming up with a new program, or simply paving the way on something that does not exist yet – if you have the knowledge, then figure out a way to package it and sell it to people that want to do the same thing. Life is full of mentors who went on to teach others how to do what they had to struggle to learn. You could be next.
I could go on and on with inspiring quotes, but I believe you get the idea. 2017 needs to be a game changer for you. I am excited for all of us. So share with me and my readers – what is the next big thing for you? Post it in the comments and let’s all cheer each other on.
Last month I got all of you thinking about using video to promote your business. We tackled the first elephant in the room – What do I even talk about in my video? Now that we have that squared away, let’s move on to the number two question that comes up:
What Equipment Do I Need To Make Videos For My Business?
This particular piece can easily get out of hand. I am not here to tell you to go out and start spending a lot of money buying equipment that could possibly scare you and therefore prevent you from following through. So let’s just start with the basics, and then move up from there.
- Phones/Mobile Devices: Yes, your smart phone or tablet, as most of you know, is perfectly capable of taking an excellent video. I am a Mac girl, so my experience comes from using an iPhone or an iPad. With all the latest upgrades, especially with the iPhone 7, your phone is VERY capable of taking a high quality video. Once it is on your phone, you can save it or immediately publish it to a social media platform. (We will cover this in more detail in part three.)
- Laptop Built In Camera – if you have a Mac, they already come with a built in “iSight Camera.” You can utilize this to record a video to your desktop which you can then publish multiple places, or to go live on Facebook or YouTube. Simple, easy, and right from the comfort of your desk chair. If you have a PC, models will vary, so check to see if you have one.
- Video Camera – these are the types you can buy at stores or on Amazon. My camera that I use a lot is an Everio, but you can use a multitude of cameras such as an Olympus, Sony, Panasonic or GoPro. Keep in mind you make sure whatever you buy is compatible with the video software you will need to edit your video and get it ready to publish. These cameras start out at $250 and go up from there depending on the features.
- Tripods – If you are using a camera or phone, I definitely recommend getting one of these. No one wants to watch a shaky video. If you are starting small – as I would recommend – you can get a tripod for your iPhone or iPad from caddiebuddy.com. If you have a separate camera, I use the AmazonBasics 60″ Lightweight. It is very versatile and comes with a bag to carry it in.
- Microphones – I find when using my iPhone or iPad a microphone is needed. Especially for videos that are done outside. I recommend the Lavalier Microphone. They are small, lightweight, and work with iPhones, Androids or Windows Smartphones. You simply plug it into the headphone jack and you are ready to go.
If you are doing video from your desktop, my good friend and video guru, Lou Bortone, recommends the Blue Snowball microphone. This is mainly for recording podcasts, or another use would be live videos to YouTube or Facebook.
Do I need any special software to produce these videos now that I have taken them?
Depending on what type of computer you have, chances are you already have the software you need. In my case, I use iMovie which comes standard on every Mac. iMovie allows you to play with the sounds, adjust the brightness, add subtitles, and so on to make your video awesome. If you have a PC, Microsoft has made it difficult for their users since they no longer include Windows Movie Maker. It is possible that your computer may have come with a third party software, but there are so many varieties of movie editing software there are no standards.
I would also encourage you to check out Animoto. Especially if you own a PC. This is a monthly subscription service that is VERY versatile. You can upload pictures, videos, choose your captions, add music and really create a great video that can easily be shared to all your networks with the click of a button. They just last week rolled out new features that include voice-over controls, new customized text controls and more options to create collages and layouts. You can also do a lot of these features with iMovie for free. If you need help with that, fortunately the Apple Store has classes on iMovie that are very inexpensive, and they offer one-on-one training so you can ask as many questions as you want.
Once you become more advanced you can buy more complex video editing software, more advanced cameras, a green screen, you name it. But the reality is – most business owners don’t need all of that. You will do fine just by getting your face and voice out there on a consistent basis while providing good content relevant to your audience.
My advice? Start with your phone and a tripod of choice. From there you can choose to share it to Facebook Live, YouTube Live, or just save it in your phone and then export it to whichever video software you have on your computer.
Got questions? You can contact me here. Good luck and feel free to share your videos with me!
It seems using video to promote your business is all you see anymore when it comes to fresh ideas for marketing. And with good reason. Video is completely exploding. Just the new features of video inside Facebook alone can make your head swim. Video is really escalating your ability to connect with your followers and fans in ways we weren’t even thinking about as little as a year ago. But you cannot ignore the facts:
- Videos have a 135% greater organic reach compared to photos.
- Between April and November of 2015, the amount of daily video views on Facebook doubled from 4 billion to 8 billion.
- Videos used in emails lead to 200 – 300% increase in click through rates
- YouTube reports that mobile video consumption rises 100% EVERY year.
- After watching a video, 64% of users are more likely to buy the product they just watched about.
But enough about that. We know we need to do it, but there are several reasons holding most entrepreneurs back.
They don’t know what to talk about. They think it is hard. They think they don’t have time. They don’t know how to begin.
It is time to change that way of thinking. So I have put together a series of articles that will give you the information you need to start chipping away at this beast one step at a time. I have broken this down into three digestible parts so hopefully you won’t feel overwhelmed.
Today we are focusing on Part 1: What do I talk about in my videos?
Think of videos the same as a blog. Brainstorm relevant topics that your customers or clients want to learn more about. Every video should be educating your audience somehow on either how you can help, or giving valuable answers that will help them accomplish something, thereby painting you as the expert. Below is a list of topics to get you started:
- Instructional Videos
This one is always helpful and typically the most sought after on YouTube. I know everyone reading this article has looked up a video on YouTube to learn how to do something. It is the same with what you do for a living. Show people various ways you can help them, or they can help themselves, by doing a quick instructional video.
- Introduce Your Staff
The best way to get people to know, like and trust you is to get in front of them. Introductory videos to yourself and your staff will help people feel like they already know you, hence feeling like they are your friend. People like to do business with their friends.
- Testimonials Of Happy Customers
EVERYONE reads the reviews on something, so why not put a review in video form? Ask one of your raving fans to let you record them giving a testimonial.
- New product announcements
If your business is constantly getting in new merchandise, stop and take a quick 30 second video about the latest and greatest product available at your store! This works great for restaurants too!
- Question & Answer Videos
This one is super easy. It is just you, sitting in front of the camera, answering commonly asked questions. End each of those videos by giving your viewers opportunities to contact you with more questions. This not only helps your viewers, but it really establishes you as the category authority.
My suggestions is to not jump into something that will overwhelm you. Start with doing a quick video once a week. You can either film four videos in one sitting and release them once a week, or you can make the time to sit in front of the camera weekly. Either way, you are delivering great content on a weekly basis that your followers will come to love and expect. The key here is consistency. Decide how often you will do it and stick to it. I promise – the results you will get will be worth it.
So now that a HUGE piece of what holds people back (the whole, “what do I talk about thing”) is out of the way, the next article in my series will be the next big stumbling block: equipment. I will go over simple ways to get you started – that you probably already own.
Are you feeling better about taking on video? If not, give me a shout and we will figure this out together.