I recently wrote several posts on how to utilize video to market your company. Already in 2017 we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.
Just last week, Facebook announced new ways to watch videos on Facebook that include bringing sound to the videos in the news feed as you scroll, adjustments to make the videos shot vertically look better on mobile devices, a new watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV.
YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.
It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!
Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.
So what are some more ways you can use video to market your business?
- Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
- Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
- Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”
I completely agree. The age of using video to market your business is definitely here and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.
In my last two articles, we chatted about using video to promote your business. We focused on what to talk about, and the ever popular question of the equipment you need to get the job done. Now that we know what to say, and the video is recorded and ready to go, the next question naturally is:
What Platform Do I Post My Videos On?
Here is where I see a lot of people get overwhelmed. Yes, there are a lot of social media platforms to choose from. It is true that every single platform promotes the use of video to their feed, and yes, videos get more visibility and engagement. But where do you start? I am going to outline a few simple steps to get you started that will be easy to manage so you don’t get confused or frustrated and then give up – which defeats your purpose.
Remember – all roads should lead to home. You own your website, you do not own Facebook or Twitter or any of the other ones. It is YOUR content, so make sure you are loading it onto your website. The perfect place to do this is your blog. Instead of writing a lengthy article, you can post a vlog instead! You can then create a simple email newsletter to your subscribers (something you also own) that showcases a link back to your website where they can watch the video. This also helps with your SEO, so this is a win win – and a must-do first step.
There is no denying the most popular and most used video site on the Internet. Creating a YouTube channel is simple, and free. So why would you not have a YouTube channel? There are various ways you can upload a video to YouTube. You can either use YouTube directly – they make it super easy with a button that says “Upload”, or if you have a Mac you can use your iMovie software to upload it after you have done your editing. In the video link I included above, it also describes how to give it a proper title, descriptions, and tags to help make sure people on YouTube that are searching for what you are talking about find it. YouTube is owned by Google – so you are doing yourself a disservice if you are not uploading your content to the #1 search engine.
It is the number one social media network out there, so that is hard to ignore. They even make it super easy for you now with their Facebook Live feature. Simply turn it on on your phone and start talking. You are then LIVE on your FB page and can even talk to your followers in real time and answer questions. If you are going this route, remember two things. First, advertise when you will be on Facebook Live so people can plan on tuning in. Second, save your video to your phone so you can then upload it to your website and YouTube. The beauty is that even when it is no longer live, FB still considers this great content to show your followers, so your content will still get a lot of attention even if it is not being seen live.
If your followers are more the Twitter type, then you will want to be using Twitter’s video platform, Periscope. Periscope is a live streaming app owned by Twitter that allows you to share and watch live video broadcasts. You will need to download the app for this, but once you do, here is a great step by step tutorial on how to use Periscope. Remember, make sure you save your broadcast to your camera roll so you can utilize it on other platforms if you choose.
From here, the sky is the limit. You can post it to Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon, Vimeo, you name it. But ask yourself – where is my target market hanging out? Which platform do you have the most quality engagement? Just because these platforms exist does not mean you have to be everywhere. Be where YOUR target market is, and where they engage with you.
And here is a tip:
One GREAT place to learn where they are coming from, is to go into your Traffic Sources in your YouTube Analytics. You can learn how to do this here.
Bottom line: always post to your website, YouTube, and whatever social media channel that you are actively engaged in with your followers. You are one person, there are only so many hours in the day. So make them count.
Video is not going anywhere – so it is time to make it part of your online marketing. If you have questions or need help, don’t hesitate to contact me. In the meantime, I would love to hear your thoughts in my comments below!
Last month I got all of you thinking about using video to promote your business. We tackled the first elephant in the room – What do I even talk about in my video? Now that we have that squared away, let’s move on to the number two question that comes up:
What Equipment Do I Need To Make Videos For My Business?
This particular piece can easily get out of hand. I am not here to tell you to go out and start spending a lot of money buying equipment that could possibly scare you and therefore prevent you from following through. So let’s just start with the basics, and then move up from there.
- Phones/Mobile Devices: Yes, your smart phone or tablet, as most of you know, is perfectly capable of taking an excellent video. I am a Mac girl, so my experience comes from using an iPhone or an iPad. With all the latest upgrades, especially with the iPhone 7, your phone is VERY capable of taking a high quality video. Once it is on your phone, you can save it or immediately publish it to a social media platform. (We will cover this in more detail in part three.)
- Laptop Built In Camera – if you have a Mac, they already come with a built in “iSight Camera.” You can utilize this to record a video to your desktop which you can then publish multiple places, or to go live on Facebook or YouTube. Simple, easy, and right from the comfort of your desk chair. If you have a PC, models will vary, so check to see if you have one.
- Video Camera – these are the types you can buy at stores or on Amazon. My camera that I use a lot is an Everio, but you can use a multitude of cameras such as an Olympus, Sony, Panasonic or GoPro. Keep in mind you make sure whatever you buy is compatible with the video software you will need to edit your video and get it ready to publish. These cameras start out at $250 and go up from there depending on the features.
- Tripods – If you are using a camera or phone, I definitely recommend getting one of these. No one wants to watch a shaky video. If you are starting small – as I would recommend – you can get a tripod for your iPhone or iPad from caddiebuddy.com. If you have a separate camera, I use the AmazonBasics 60″ Lightweight. It is very versatile and comes with a bag to carry it in.
- Microphones – I find when using my iPhone or iPad a microphone is needed. Especially for videos that are done outside. I recommend the Lavalier Microphone. They are small, lightweight, and work with iPhones, Androids or Windows Smartphones. You simply plug it into the headphone jack and you are ready to go.
If you are doing video from your desktop, my good friend and video guru, Lou Bortone, recommends the Blue Snowball microphone. This is mainly for recording podcasts, or another use would be live videos to YouTube or Facebook.
Do I need any special software to produce these videos now that I have taken them?
Depending on what type of computer you have, chances are you already have the software you need. In my case, I use iMovie which comes standard on every Mac. iMovie allows you to play with the sounds, adjust the brightness, add subtitles, and so on to make your video awesome. If you have a PC, Microsoft has made it difficult for their users since they no longer include Windows Movie Maker. It is possible that your computer may have come with a third party software, but there are so many varieties of movie editing software there are no standards.
I would also encourage you to check out Animoto. Especially if you own a PC. This is a monthly subscription service that is VERY versatile. You can upload pictures, videos, choose your captions, add music and really create a great video that can easily be shared to all your networks with the click of a button. They just last week rolled out new features that include voice-over controls, new customized text controls and more options to create collages and layouts. You can also do a lot of these features with iMovie for free. If you need help with that, fortunately the Apple Store has classes on iMovie that are very inexpensive, and they offer one-on-one training so you can ask as many questions as you want.
Once you become more advanced you can buy more complex video editing software, more advanced cameras, a green screen, you name it. But the reality is – most business owners don’t need all of that. You will do fine just by getting your face and voice out there on a consistent basis while providing good content relevant to your audience.
My advice? Start with your phone and a tripod of choice. From there you can choose to share it to Facebook Live, YouTube Live, or just save it in your phone and then export it to whichever video software you have on your computer.
Got questions? You can contact me here. Good luck and feel free to share your videos with me!
It seems using video to promote your business is all you see anymore when it comes to fresh ideas for marketing. And with good reason. Video is completely exploding. Just the new features of video inside Facebook alone can make your head swim. Video is really escalating your ability to connect with your followers and fans in ways we weren’t even thinking about as little as a year ago. But you cannot ignore the facts:
- Videos have a 135% greater organic reach compared to photos.
- Between April and November of 2015, the amount of daily video views on Facebook doubled from 4 billion to 8 billion.
- Videos used in emails lead to 200 – 300% increase in click through rates
- YouTube reports that mobile video consumption rises 100% EVERY year.
- After watching a video, 64% of users are more likely to buy the product they just watched about.
But enough about that. We know we need to do it, but there are several reasons holding most entrepreneurs back.
They don’t know what to talk about. They think it is hard. They think they don’t have time. They don’t know how to begin.
It is time to change that way of thinking. So I have put together a series of articles that will give you the information you need to start chipping away at this beast one step at a time. I have broken this down into three digestible parts so hopefully you won’t feel overwhelmed.
Today we are focusing on Part 1: What do I talk about in my videos?
Think of videos the same as a blog. Brainstorm relevant topics that your customers or clients want to learn more about. Every video should be educating your audience somehow on either how you can help, or giving valuable answers that will help them accomplish something, thereby painting you as the expert. Below is a list of topics to get you started:
- Instructional Videos
This one is always helpful and typically the most sought after on YouTube. I know everyone reading this article has looked up a video on YouTube to learn how to do something. It is the same with what you do for a living. Show people various ways you can help them, or they can help themselves, by doing a quick instructional video.
- Introduce Your Staff
The best way to get people to know, like and trust you is to get in front of them. Introductory videos to yourself and your staff will help people feel like they already know you, hence feeling like they are your friend. People like to do business with their friends.
- Testimonials Of Happy Customers
EVERYONE reads the reviews on something, so why not put a review in video form? Ask one of your raving fans to let you record them giving a testimonial.
- New product announcements
If your business is constantly getting in new merchandise, stop and take a quick 30 second video about the latest and greatest product available at your store! This works great for restaurants too!
- Question & Answer Videos
This one is super easy. It is just you, sitting in front of the camera, answering commonly asked questions. End each of those videos by giving your viewers opportunities to contact you with more questions. This not only helps your viewers, but it really establishes you as the category authority.
My suggestions is to not jump into something that will overwhelm you. Start with doing a quick video once a week. You can either film four videos in one sitting and release them once a week, or you can make the time to sit in front of the camera weekly. Either way, you are delivering great content on a weekly basis that your followers will come to love and expect. The key here is consistency. Decide how often you will do it and stick to it. I promise – the results you will get will be worth it.
So now that a HUGE piece of what holds people back (the whole, “what do I talk about thing”) is out of the way, the next article in my series will be the next big stumbling block: equipment. I will go over simple ways to get you started – that you probably already own.
Are you feeling better about taking on video? If not, give me a shout and we will figure this out together.
Starting in 2009, I took it upon myself to develop a “Business State of the Union.” Our company had been growing since its inception in 1997, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or to my husband if something were to happen to either one of us. Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.
But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you? Who has access? Where are the passwords?
Setting up your own State of the Union (SOTU) is an essential part of running your business. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.
Step One: Collect all the data.
- Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works?
- Social Media – As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login. There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
- Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc. where you can log on to the email?
- Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
- Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
- Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
- iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.
I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.
Step 2: Where To Store It
Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. We use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.
Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.
My husband and I have placed our SOTU onto Dropbox, which is not only accessible to us both, but makes it easy to update the information. I also have a hand written copy that I keep with the wills in a safety deposit box – just because I am anal like that.
Step 3: Update on an annual basis.
For us, that just happens to be every August. Set a date on your calendar – one that you will stick to. It only takes us less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.
The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge.
So how many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?
Recently my husband and I celebrated our 14th year in business, and I have been doing a lot of reflecting on what has made us successful entrepreneurs. During that time, I have poured myself in everything I could get my hands on from blogs, online classes, in person classes, certifications, webinars, books, networking events and just plain evolving with the times. We have definitely had our teaching moments that included some bumps and bruises along the way! So with that in mind, I would like to share some of my favorite teaching moments and tips with you in hopes that I can help a fellow entrepreneur.
This is number one for a reason. It is easy to get caught up in the day to day operations and to let some of your tasks slide. Running a business requires having a lot of balls in the air and sometimes, certain important aspects will inevitably get put on the back burner – on then to never get moved to the front burner. It is imperative that you have someone holding your feet to the fire to get all the important tasks done. Not only that, you need someone to hold you accountable for your “Next Big Thing.” In order to be successful, you have to grow. In order to grow, you need an Accountability Partner. Typically this is a business coach of some sort that is trained to help you put processes in place to grow your business, or perhaps and investor. A great book on this topic you can check out is called No More Excuses: The Five Accountabilities for Personal and Organizational Growth. Nine years ago I new I need help to grow so I called a business coach. Every successful entrepreneur has someone that is holding them accountable. If you don’t, it is time to get one. I would love to help.
A mentor is not necessarily the same thing as an accountability partner. A mentor, however, is definitely someone you look up to, admire, and want to emulate. I find that when I get stuck in a rut or am maybe feeling a little lost that a visit to my mentor will help get me energized and re-motivated. Your mentor could be anyone. A peer in business, someone that was in your field that is not retired, a family member, a teacher or professor of some sort, or anyone that energizes and inspires you to do your best work. Could even be someone you admire from afar but watch how they run their business (a/k/a Barbara.) Take a moment to think about who that is, and pay them a visit.
A Dream Team
In my book that I wrote for couples that work together, I refer to this as my “Board of Directors.” Entrepreneurs that are getting it done will surround themselves with people who know more than they do – and can help them in the areas where they are lacking. Some suggestions are your technology guy (because there is no successful business without successful and seamless technology), your banker, your accountant and your lawyer. It should also include someone who has knowledge that can help your business specifically depending on your trade. Then at least once a year minimum, get these people together for a board meeting and let them know how you are doing and what you need help to do next. Have them brainstorm with you. Don’t assume if your business is small that you can’t act like a larger business. These people are here to help you grow. So let them.
A State Of The Union
This one is a topic that no one ever likes to talk about. But the reality is, you will not be here forever and someone needs to know how to get to the important documents, passwords and processes that run your business. Put all of this information into a document or system that someone can have access to. That’s right: every password, every login, every program you use should be documented somewhere so the person you trust does not have to jump through hoops to help deal with the day to day of your business. This is here for your protection, as well as your family. If you are in an accident and are going to be out of the loop for a while, you will want someone to be able to be YOU. If this person is not your spouse, then it should be someone who is there that you can trust. Sit them down once a year and go over your “state of the union.” Make sure they have access to everything. Trust me, you do not want to wait on companies like Google or Facebook to release information when time is of the essence. Plan ahead.
I never dreamed I would be an entrepreneur, and quite honestly went kicking and screaming along the way. But through my many stubborn years of learning the hard way, I managed to pick up these plus many more golden nuggets that have contributed to my husband’s and my success. And now I cannot imagine my life any other way. But I want to hear from YOU. What are some habits that you feel have made you successful as an entrepreneur? Share them in the comments below!
I really struggled with the topic of website advice as we sit here in 2016. I pretty much figured everyone was well versed on this topic. I mean, there are a million articles about this already and multiple sources you can utilize, right? But – I was wrong. Just in the last two weeks alone, my company has encountered every single issue I am about to address with a client or prospective client – so I thought it would be a good idea to cover some basics as well as some things that were not so basic. Let’s face it: websites, like all of technology, continue to evolve. We must evolve with it to stay caught up. So below are the top five issues we are seeing currently:
- YES – you still need a website. A prospective client reached out to me with this question last week. She wanted to know if a website was even necessary now since she could load everything on Facebook and get started for free. Let me very clear on this point: YES – you need a website. You DO NOT own Facebook. You can be shut down at any time based on the opinion or some sort of red flag at FB that will shut you down immediately. Even the famous Social Media Examiner was shut down by FB. Thankfully, it was only temporary in their case – but I am sure the reason it came back up so quickly had to do with the fact tons of FB powerhouses are involved in that entity. Needless to say, they carry a lot of weight to get the attention of someone to turn their page back on. Do you? Think about it – if you based your entire operation on FB and then one day they shut you down, what would you do? You should use FB as a tool to lead people to your website. Plain and simple.
- KNOW your passwords. A lot of business owners hire someone to get their website all set up and blindly give permission and freedom to register their domain, set up their site, maintain it. However, once it is all set up, a lot of business owners have no idea how to log in to a system that controls their entire livelihood. You need to know your passwords and how to get into the basic framework that controls your website. YOU need to have control. In the early days, this was much more difficult since websites were basically a bunch of files filled with cryptic code. But no more. Today, it is very easy to have a site that looks complex, but is as simple to log into and change as a Word document. If your web site isn’t simple to manage, it is time you upgrade your site.
- CONTROL your domain name. This is re-emphasizing the second point. As long as you have control of the account where your domain name is registered, you can fix most other things down the line. Time and again, my husband’s company gets calls from people in a panic that have no idea who is in control of their domain name, or when it is due to renew, or who to contact if they have questions. This is the very beginning, the basic piece, of everything you are creating online. Again, know your passwords, know when your domain name is due to renew. If you lose your domain name, it could lead to catastrophic results.
- BACKUP your website. Your website is essentially no different that any other precious data out there. Don’t assume just because it is on the Internet means it is backed up – it’s NOT! The company that is hosting/creating your site should be talking to you about backing up your site. However, we have run into several situations where this was not the case. Data was not backed up – and data was lost. In a case we encountered recently – six years worth of data. That is not only heartbreaking, but catastrophic to a business. So make sure your website is being backed up.
- MAKE IT MOBILE FRIENDLY. If you have not updated your site in the last three to four years, chances are your site is not mobile friendly. Recently, Google made it known to everyone that they were giving preferential treatment to mobile friendly sites. Research shows that the VAST majority of people check their email and social media accounts via their smartphone, so it goes without saying that your site needs to be prepared for your mobile visitors. Think about you and your friends: you are out at a restaurant and start talking about something you want to look up. Are you going to waste your time on a site that is not mobile friendly and hard to read? No. You will move on to the next site that will give you the information you are looking for. So make sure your site is up to date AND definitely mobile friendly.
Websites continue to be what I call the “mother ship.” All points of your marketing should be leading to home – your website. Your website is your little corner of the Internet world. You have complete control of all things happening on your website – or at least you SHOULD. Make sure you have the ability to collect emails, answer questions, tell your story, interact, and most importantly educate your customers on why they should be doing business with you. Email marketing, social media, direct mail – everything you do should lead back to the mother ship where you have control. Websites are DEFINITELY not going away. So the real question is – how much do you know about your website?
We have all heard the expression “content is king”, and that is very true. Producing high quality content to a market that is looking for someone to fix their problem is the key to success. The fastest, easiest and most cost effective way to get in front of your target market is through a blog. Blogging consistently will set you apart from your competitors, but more importantly it will get you noticed in front of your target market for a variety of reasons. Let’s take a look at some of the reasons YOU should be blogging:
1. To Establish Yourself As The Category Authority
What does it mean to be the category authority? It means you are THE expert. You are the go to person for whatever it is you do in your business. Blogging on various topics that surround your business and what you do specifically will make you stand out. You will be seen as helpful, trustworthy, and someone who knows what they are talking about. So when the time comes to hire someone in your field, people will seek out the best, and you will be easy to find since you are publishing blogs on a regular basis.
Take technology for example. That is a massive topic that has to be broken down into tiny digestible pieces so the Common Joe will understand what is going on. It is also a VERY broad topic that will require many blog posts to address all the questions most people have – especially since technology changes every day. Continuous blog posts that are timely will once again show you are the expert on this topic.
2. For Your Own Continuing Education
In order to remain the category authority, you have to stay up to date on the latest and greatest in your field. By blogging on a consistent basis, you are forcing yourself to continue doing all the research, reading and testing to remain the best in your field. Coming up with quality content for your blog will continue your own education and keep you in the know for all the latest advancements in your field – and you are the one telling the masses first. Win win.
3. To Spread Your Wings
Often times people that are religiously blogging get noticed. When that happens, other opportunities typically present themselves that will give you the chance to spread your message. Bloggers are often hired for speaking events, conference break out sessions, guest blog posts for major blogs and more. Consistently blogging will get you noticed on just more than your own website.
4. It Is Great For SEO
We need all the help we can get when it comes to getting our message seen by the masses. Google loves fresh content. So if your website is constantly being updated, then your chances of getting seen through all the traffic are much greater if Google is seeing a fresh and up to date website on a consistent basis. It is a GOOD thing to be loved by Google! The added bonus comes when your followers start sharing your posts. Good ideas and helpful advice are always shared with friends. If you start showing up all over social media sites with an article that is giving great advice, it will naturally lead people to your website which helps to increase your traffic.
5. You Want To Establish Trust & Credibility
By sharing your knowledge and giving your thoughts, expertise, and advice consistently, over time people will start to know, like and trust you. It is without question that consumers like to do business with people they know, like and trust. But gaining trust takes time, and the amount of money someone spends with your company is in direction proportion to the amount of trust that you have earned. Blogging on a regular basis about topics that fix a problem or soothe a woe will make you remembered and therefore pave the way to future business opportunities.
If you are having trouble coming up with content, have no fear! I wrote a post about four ways to get blog topic ideas, just in case you get stuck! The point is to keep doing it. It will pay off in spades in the long run.
What made you decide to start blogging? Tell me about it in the comments below!
Lately I have noticed a growing number of people practicing very bad social media etiquette. While it is bad enough coming from individuals, it is worse when coming from professionals or business owners. Maybe it is just me, maybe it is a full moon, or maybe everyone just needs reminding, but I think it is time for a refresher in social media etiquette and permission marketing.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
So let’s take a look at some of these social media faux pas and on which platforms they are being committed.
Tagging people without permission. And I mean A LOT of people at once. It is one thing to tag someone to bring their attention to something you saw, but tagging a lot of people is going to do nothing but blow up their phone with Facebook notifications as soon as people start commenting. Maybe they are not interested! But now all of the sudden they are getting all these notifications and have no idea what is going on. They must stop whatever they were doing to find out why they are getting so many interruptions. Whatever it was you tagged them in will be looked at negatively and similarly their opinion of you just dropped a little.
A recent article called The New Rules of Social Media Etiquette states: “Now that de-tagging is an accepted practice — and Facebook allows users to review everything that goes on their timelines, should they choose to — failing to tag a person in a group shot is the bigger faux pas. Tag everyone; they will de-tag if they don’t like it.”
I COMPLETELY disagree. Especially coming from businesses. What if I am not in a position to de-tag myself and my phone is pinging me like crazy? I don’t care that it is accepted practice in some people’s eyes. If you don’t ask first, you don’t have permission. Without permission you destroy credibility. Plain and simple.
Adding people to groups without their permission. I am very happy for you that you have started another business on the side and wish to include me on what is going on with that, but don’t add me to the group without my permission! This particular indiscretion happens a lot. The correct thing to do is to send me a private message asking if it is okay to add me to the group. That will get my respect and attention.
Hashtag abuse. Yes, hashtags are getting out of hand. I realize they are a valuable marketing tool and when properly used are great, but I think a lot of people are bordering on becoming a Jimmy Fallon hashtag skit. You don’t need to hashtag your heart out on every single post. Excessive numbers of hashtags simply become online noise. Make them relevant on your business posts. #moderation
Connecting with Strangers. Requesting connections with people you don’t know, have never met, and give no explanation as to why you want to connect with them is one of my biggest pet peeves. Nearly every day I get a request to connect with someone on LinkedIn without any clue who they are or why they want to connect with me. Why would I connect with people I don’t even know? It is a RARE occurrence that I get someone sending me a private message on LinkedIn saying how they found me and why they want to connect. I will connect with them every time and engage in conversation. If you send me the canned “let’s connect” message, that is a one way ticket to the trash box on my email. Take the time to start conversations with these people and you will get a lot farther with them.
Rude Comments. When did it become okay to post rude comments on people’s blogs? I know the online world gives people a sense of anonymity, but that does not give you an excuse to be downright mean. I found a great quote in an article from American Express Open Forum that states: “Be respectful of everyone’s blog. It’s like their house. Would you want someone coming into you your house stomping and telling you how ugly it looks?” This is so true. It is okay to disagree and engage in a healthy dialogue, but don’t be a jerk about it.
Spam Texts. I Just got my first spam message. All I can say here is – don’t do it! And yes, I am attaching a photo of it and calling out this Ben character. Our phones are nagging us with enough noise. Ask permission first to text people! I am big fan of text notifications – when asked! As you can see, when I am not, my response is less than favorable.
Please, be Considerate!
I know the world of social media makes it easy to just go ahead and assume everyone wants to hear what you have to say, but basic etiquette, respect and common sense should still apply. When in doubt, always stick with the golden rule: treat others and you would like to be treated.
I am currently taking an email marketing course. It is called “Rock The Inbox” and I highly recommend it. Definitely a higher level though, not really for beginners. But I am just getting started and already I am faced with a conundrum:
Should I use a pop-up form to increase my email subscribers?
I am not a fan of pop-up forms or boxes for any reason. I personally find them incredibly annoying. The worst thing in the world to me is to finally find an article that has the information I am looking for, start reading, and then have an incredibly annoying box scream at me to give out my email address or to “click here” for some freebie.
Now I am not going to lie. I have done my research and I am fully aware that pop-up boxes will typically make your opt-in rates soar. There is no question. But to me it seems like it might be stacking the deck a bit. Like having a pop up box will get someone’s email at first, but are they truly interested in joining your list or do they just feel compelled since there is a flashy box in the way of the content they want to read?
I think that it is truly up to you as the website owner what type of experience you want your reader/follower to have. Pop-ups have the potential to be fraught with peril. Not only are they annoying, but there is increased potential for a glitch. This will give your reader a horrible experience. Now they are annoyed, they cannot read the content, and they will probably leave and never come back. Not good.
But you cannot ignore the need for some sort of opt-in alternative that may suit your needs, so what is a gal to do? So I started doing some research and here are some suggestions I have found:
1. Use a well placed, prominent sign up box. The best real estate out there is the top right hand corner. However, I am also seeing a lot more of them at the footer of each and every posts. This to me is the best option. They have just finished reading all of your article, and that is the perfect time to grab them. If they read to the end, the must have liked it, right? Chances of you gaining their email so they can learn more from you are VERY high at this point. (**hint hint – check out my fancy new sign up at the end.)
2. Consider adding some spice to your free offer. Obviously people are not going to just give up their email for nothing. You have to dangle a carrot. You have to give them something of value so they will give something that is valuable to them. What about a great free e-book or downloadable pdf? Tip sheets and free services with links are always a good one as well. I have gotten some of the best free eBooks on topics I wanted to learn more about because there was a great offer in exchange for my email address.
3. Delay the opt-in. This suggestion came from my husband, the WordPress Wiz. If you insist on using the pop-up box, there are a lot of plugins now for WordPress that will assist you in delaying the timing. That way, your reader can get through most of the article without being annoyed and hounded for their email. Some he would suggest are:
Of course, you can always just keep your focus on what you are writing about too. As long as you continue to produce great content that is valuable to your target market, you will organically accumulate more readers.
So what are your thoughts? Do you use a pop-up box on your blog or website? Post your comments!