Posts Tagged ‘time management’

Lessons 2018 Taught Us – And What To Do About It

It is safe to say that 2018 was quite the year for everyone. Whether you are focusing on politics, pop culture, the economy or simply your own life, I am sure if you take the time to take a look back at your calendar or some of your emails you could refresh your memory on some major events and life lessons that help to make you who you are today. For entrepreneurs, this is a very important task. If we are not learning – we are not growing. We must do what makes us uncomfortable in order to grow and thrive in our business. So I did just that. I took a look at my emails, and my social media posts and here are some great reminders – that I often say to myself – that I think everyone should say to themselves as they embark on the New Year.

Things may come to those who wait, but only the things left by those who hustle. — Abraham Lincoln

This is so true. All too often we get caught in a routine or the new normal. We are stuck in a rut of just doing what is on the schedule and and we lose sight of a goal or a dream. A lot of people have ideas or vision – but not nearly as many actually take the time to get out there and find out what it takes to accomplish that vision. My advice? Time will pass regardless, so why wait on achieving your vision? Right them down your goals and post them in your office. Start at the end and work your way backwards. Get help. Ask questions. Study those who have done something similar. Hustle means, well HUSTLE.

Don’t cling to a mistake just because you spent a lot of time making it. – Dr. Laura Schlessinger

I think a lot of entrepreneurs are guilty of this one, including myself. I know it is easy to become gun shy when you mess up. All of the sudden that is the only thing you can focus on and then you spend all of your time focusing on how not to do THAT again. I am here to tell you – don’t waste your time with that. Mistakes are an important part of learning. It is just as important to learn what NOT to do as it is what TO do. When you start to focus on the negative, all you are doing is putting the energy out there that will attract more negativity. Mistakes are simply part of life. Don’t let them hold you back.

A strong spirit transcends rules. — Prince     OR      Either I will find a way or I’ll make one. — Philip Sidney

This one is one of my favorites. I have built my entire company on finding a way. When I first started helping people with social media, very few businesses were using it to promote their companies. I had to make up processes to manage it all as I went along. I was literally learning as I went. Think about how far these platforms have come in the last ten years and you can understand why I was flying by the seat of my pants most of the time.  I had to learn as I went, come up with programs and packages based on what my clients needed, and find a way to make money at it. Was it scary? Yes. Would I do it again? Yes. I have written about this before: the answer is always yes, and then you find a way.

Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow. – Carrie Fisher

Courage and confidence does not mean there is an absence of fear, but rather there is something more important than the fear. Heard that somewhere, but it is very true. My coach Michael Port always said “Get comfortable with being uncomfortable.” A little fear never hurt anyone, and I am certain that many successful people still operate with an element of fear. But this quote could not be any more poignant. Just do it. Confidence will follow or possibly a mistake –  but you will learn and grow.

You can reach your goals a hell of a lot faster when you have help. — Lou Bortone

Love this one from my friend Lou. And he is so right. I, myself, was once afraid to ask questions. I was scared to reach out for help. Once I signed up with my first coach, all of that disappeared. If you are waiting to ask someone for help – then STOP IT. Not one person on this earth can possibly know everything, but for some reason I continually see entrepreneurs trying to do everything themselves. INVEST IN YOURSELF. Invest in your education. Whatever it is you need help with, then go get it. Maybe it is mapping out the steps to your next big thing. Maybe you just need some motivation or a slap across the face. Whatever it is  – just do it. This is exactly why I created my Accountability Program. Contact me to learn more. Even if it is not me – just contact someone.

The key to success is learning how to monetize what you had to learn the hard way. — Danelle Brown

Every entrepreneur I know has to learn something the hard way. There is no definitive map to success. It is full of twists and turns that you have to overcome and learn from. Whether it is figuring out how to launch a new product to the masses, writing a book, coming up with a new program, or simply paving the way on something that does not exist yet – if you have the knowledge, then figure out a way to package it and sell it to people that want to do the same thing. Life is full of mentors who went on to teach others how to do what they had to struggle to learn. You could be next.

I could go on and on with inspiring quotes, but I believe you get the idea. 2019 needs to be a game changer for you. I am excited for all of us. So share with me and my readers – what is the next big thing for you? Post it in the comments and let’s all cheer each other on.

 

Time To Face What Isn’t Working

Facts do not cease to exist because they are ignored. — Aldous Huxley

face what isn't workingIf you are going to become more successful – you have to face what isn’t working in your business. Over the years, I have coached a lot of entrepreneurs and the one thing that is consistent with all of them: DENIAL. They are stuck, they don’t know how to grow, but when you dig deeper you find they are just in denial of what they already know to be true – something they are doing is just plain not working. But instead of dealing with it, they are in denial over it. They think if they keep their head down and keep pushing forward everything will turn out fine. This couldn’t be further from the truth. So let’s break it down.

Fear

“Doing more of what doesn’t work won’t make it work any better” — Charles Givens

A big piece of denial is, in a word, fear. It is based on the notion that something even worse than the current situation not working will happen once they stop doing what they are doing and take action to fix it. Change can be scary and very difficult, but the definition of insanity is to keep doing what you always do and expect a different result. It takes courage to look at your situation and truly assess what worked and what didn’t and then make the proper changes. Just because you were taught or told to do something a certain way does not necessarily mean it will work. You have to get over the fear – you have to get comfortable with being uncomfortable. (This was a major piece of advice my coach and mentor told me ten years ago.) The good news is, the more you face uncomfortable situations and deal with them, the better you get at it. Then being uncomfortable just becomes part of your life as you grow more successful.

Analysis Paralysis

Shit or get off the pot. –Emil Rombach

Okay, so we know we need to change. The next thing I see once people accept that something needs to change is what I call analysis paralysis. They start looking at different ways they can be doing things and then get overwhelmed with all the options. This freaks them out, which leads back to fear, which leads back to not facing what is not working. The world is full of flat squirrels who couldn’t make up their mind to cross the street.

Stop it.

If you have done your homework, and looked at the numbers, whatever it is cannot possibly be that bad. So what if trying something new doesn’t work? At least you learned what doesn’t work – you faced what wasn’t working and tried something else. Now you know two things that don’t work. However – what if it does? It could be the best thing for your business but you are too stuck analyzing to death every detail and hesitating to pull the trigger to find out. Get over it. Make a decision.

Okay – we need to face what is not working. So what do we do now?

Commit To Take Action

There is a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results. — Ken Blanchard

Make a list of what is and what is not working. Ask your staff or your team members what their opinion is. Gather your information. How can you improve? What action steps do I need to take in order to make this change? Once that happens – you have to be 100% committed to those action steps. See it through.

Get Help If You Need It

Because so often when we say we’re unqualified for something, what we’re really saying is that we’re too scared to try it, not that we can’t do it. — Jen Sincero

Another part of fear is fear of the unknown. But you have to move past that fear. If you don’t know how to do something to change your situation, then ask for help. Call a business coach, hire an accountability partner or other professional who does this every day. Enlist in a class that will teach you how to do it. Attend a training – whatever it takes. I guarantee there are tons of training programs online that can assist you in whatever you need to learn if you are wanting to do this yourself. But remember: DELEGATE is NOT a dirty word. If someone else doing what needs to be done gets the ball rolling – then for heaven’s sake hire them. Stay focused on YOUR core genius – what you like to do – and let someone else handle what you don’t want to do.

Yes, it is true it takes a lot of courage and a big leap of faith to face what isn’t working. So tell me – when is the last time you faced what wasn’t working? What action steps did you take to get past it? Leave your thoughts in the comments below.

 

 

Want A Thriving Business? Focus on Three Things

thriving businessWho doesn’t want a thriving business? For the small business owners I coach, there are always three things that I preach that get you to this goal. If you follow these three things, you will achieve success.

The first one is DISCIPLINE.

You and I both know there are certain tasks that must be done daily, weekly or monthly. If you don’t do them, your situation can quickly spin out of control. I understand this can be hard for a solo-preneuer. For myself, I have a schedule that I follow to the letter. Every day, week and month I have a deadline of some sort. And I follow it. I figured out what represented my company the best and I ran with it. For me, this is STILL networking face to face, social media/email blasts and treating the people that know and love me with respect to keep the referrals coming. That is the discipline. But I am a crazy, super Type A individual and actually enjoy this level of organization. I am not not normal.

What do you do if  you have some discipline, but simply not enough hours in the day. I totally get this. It happens. I am no saint, sometimes I am late on the marketing deadlines I set for my company. I hear excuses from my clients and colleagues all the time as to why something is not getting done. Excuses and whining WILL NOT GET YOU THERE. Yes, I said it. STOP WHINING. If you want something bad enough, you will find a way to make it happen. 
(Delegate is not a dirty word people.)

The second one is CONSISTENCY.

All the tasks that I was referring to above require some form of consistency. Rome was not built in a day. You have to have patience and perseverance. Test and measure. Take the time to understand why something did not work and try again. You cannot expect your business to grow if you are one of those people that throws things at the wall and waits to see what will stick. Have a plan, and work the plan over time. Consistency is a big key.

Being disciplined and consistent also means knowing your limitations. No one can do everything. I delegate plenty. If you can’t be the one to get them done – then you have to delegate.

The third one is ACCOUNTABILITY.

In order for a small business to succeed, you need to have someone holding you accountable. This can be a business coach, peers, virtual assistants, etc. who will not only help you accomplish tasks, but push you to the next level.

Want a thriving business? Formulate a plan, name the goal you are trying to accomplish, devise a strategy and timeline to achieve your goal, and determine who is going to do what and when. Then have someone hold your feet to the fire. This type of DISCIPLINE, partnered with CONSISTENCY and ACCOUNTABILITY is really the secret to any business’ success.

Final thought – don’t get caught up on hiccups. Life is full of hiccups. Roll with it. Don’t let delays, failures, or flat out not knowing how de-rail you. Find someone who can help you. Google it. Do whatever you have to do. Just get back on the horse. I believe in you – you should too.

Quick & Actionable SEO Tips That Are HUGE

SEO TipsAs you know, I am a big fan of collaborating with other authors to bring my readers valuable content that will help them build their business. Today’s guest post is from Wendy Dessler. Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. Here are some of Wendy’s thoughts on some quick and actionable SEO tips that will help improve your visibility!

Cover All Your Bases

There is more to online content optimization which utilizes search engines than its simple creation. You want content that is the right length, that has been properly structured such that it is visually appealing, that concerns topics about which target markets seek information, and includes useful data.

You want your content to have links which go to your site, as well as other resources that don’t compete with yours, but which may simultaneously assist your clientele. Pictures are a great idea, so are video links and clips if you have the ability to include them.

Something else you want to do is include anchor text as well as keywords. The two differ but slightly: keywords need not necessarily have anything that links beyond the content being read. Keywords are sort of an “anchor point”, if you will, for a search engine. Meanwhile “anchor texts” are anchor points for the reader.

The right anchor text will be amenable to search engine algorithms, and will lead clientele directly to your home website. But if you don’t choose the right anchor texts, you’re wasting your time. According to Linkio, “A tool should automatically filter out links that don’t matter.” The right kind of anchor text selection tool will give you the best possible choice to build your article around.

The SEO Behind The Scenes

Something else you’ve got to consider when it comes to marketing online is the coding which hides behind the scenes. There’s a thing called “meta tagging”. Basically, this is a fancy way of referring to HTML code which hides behind “the veil”, as it were, of your site’s interface.

In HTML code, the way you title things will make a difference to search engines where a query might be entered in. It can be complicated to properly optimize meta tags, but this is a core tenet of SEO (Search Engine Optimization) protocol.

Something else that is core to SEO is the continued production of content. If you want to be absolutely sure that your online marketing campaigns lead to the results you seek, then you want continuous creation. Ideally, you want content pieces that are at least 500 words. It turns out that longer content actually tends to be more effective.

If you’ve got content of this length, you want about fifty original pieces produced monthly. That comes to a minimum of 25,000 words. Over the course of a year, that comes to about 300,000 words of content. That’s quite a lot! It’s doable internally, but if you’re not doing it right, you could be doing a lot of work in vain.

Guest Blogging And Professional Assistance

Something you can do to bolster the effect of your online content is to utilize guest blogs and to repost content that is relevant. For reposting purposes, you should strive to design content that has an evergreen quality which can be continuously reposted. In terms of technology this may be difficult, but it’s not impossible.

For example, new tech requires new writing; but that which concerns trends—like Moore’s Law—can be evergreen. If you’re unfamiliar, Moore’s Law predicates that computational ability doubles on itself at regular intervals.

Getting The Help You Need

It’s easy to see why working with the right developer of online content makes sense. There are many variables to consider, and while it’s certainly possible that you’ll get the hang of it eventually, it’s unlikely you’ll retain “cutting edge” affiliation with trends as they develop; and the learning curve with content can take years to master if you don’t know what you’re doing.

That said, content marketing using SEO and other techniques which utilize the web can be exceptionally effective. If you have yet to look into this, you should. If you have already, it makes sense to work with professional purveyors in order to see the greatest return on the most minimal investment. Remember: time is money—if you’re wasting hours on something that’s futile, you’re wasting money. Professional solutions will help you avoid this.

8 Examples Of Online Business Lead Magnets

Business Lead MagnetsBusiness leads are always at the forefront of every business owner’s mind. This is where your website should be doing most of the work for you. How does that work? By offering something of value to your target market. Easier said than done, right? Well, not really. I am honored to share a guest post from Victoria Greene that spells out some simple ways to effectively draw in the people you are meant to serve by implementing business lead magnets into your online marketing strategy. If you have questions, I can help you get started!

A solid lead generation strategy is a critical part of any business plan, yet if you are new to the marketing game, you may find yourself wondering just how your competitors manage to generate so many leads with such consistency.

Happily, the trick to successful lead generation is no eldritch mystery, or closely-guarded secret. All you need are some effective lead magnets to draw potential customers to your website, where you are better positioned to engage and convert them.

There are numerous lead magnets you could try out, but a few in particular are tried and tested strategies that have worked well for many businesses already. That’s not to say you couldn’t come up with something completely different that works just as well…but here are a few ideas to get you started.

1. The Ebook

At some point you have almost certainly come across a business page offering a free eBook or PDF download. Perhaps you even have a few saved for later perusal. The point is, a high quality document, packed with useful and relevant information can do wonders for your conversion rates.

Of course, creating interesting, original content in such a lengthy format can be quite an undertaking, so this strategy is not for everyone. However, it can be a fantastic way to advertise a longer publication, or body of work, or to showcase your knowledge and insights on a particular topic.

Just be careful not to create an unoriginal document, hashed together from recycled material. Not only will this make visitors unlikely to bother with your content in the future, it could discredit your business as a whole.

Image Credit: Screencap from HR Magazine

2. The Freebie

Whether it’s a piece of software, a free trial, or even a complimentary consultation, offering some form of freebie is a great way to get users to sign up on your website. In fact, you can even deliver on this particular lead magnet by advertising free content, such as videos, podcasts, and infographics, which is locked behind a sign-up requirement.

The draw is that your visitors feel like they are receiving something useful and valuable at no cost to themselves. As such, don’t be afraid to state a value for the freebies you are offering, to increase the impression that you are offering something worthwhile. You might want to A/B test a variety of different freebies to see which one is most popular with your target audience.

Image Credit: Screencap from Delicious Magazine

3. The Exclusive Deal

Similar to the freebie, the exclusive deal takes advantage of the user’s curiosity, and encourages them to find out more about the product or service you are offering. Most people can’t resist a bargain, especially when it is backed up by exclusivity marketing.Image Credit: Screencap from The Icelandic Magic Company

Placing a time limit on your lead magnet deals, or placing them behind a mandatory sign-in, gives users the sense that they are one of only a few to benefit from that deal, increasing its appeal. This particular lead magnet can also be used to advertise an upcoming product, or even push early sales, as in the example above.

4. The Webinar

Brand authority counts for a lot, increasing the trust customers have in your business, and even boosting your ranking with search engine crawlers. As such, it is important to ensure that your audience can see that you know what you’re talking about. Better still, you want to be the source they turn to when they have a question about your niche.

Webinars, like this one from Freedive Wire, provide an opportunity to demonstrate your knowledge, offer helpful insights on a topic, or even to showcase a product. It also enables you to engage more directly with your audience, by adding a level of personality that is absent from written content.

Image Credit: Screencap from Freedive Wire

5. The Case Study

Including case studies on your website is fantastic way to showcase what you do, and give potential customers an insight into your greatest successes. Case studies act as proof of your ability to meet a client’s needs, and to deliver a high quality service in accordance with their specifications.,

By showing off your business’ greatest achievements, you can inspire visitors to sign up for more information or even a consultation. From there, you are in an ideal position to act upon that interest, and secure a new client.

6. The Quiz

Sometimes, a bit of fun can be an effective way to win over your target audience. A quiz or survey is a fantastic means of engaging visitors on your site, and learning a bit about them in the process.

A great example of this can be found at Beardbrand. Their quiz is short and entertaining, providing an amusing description of the user’s beard style at the end. But more importantly, this result is followed up with a range of associated beardcare products.

Interactive elements of this nature are a great way to persuade people to spend a little longer on your site, giving you more time to win them over. And even when these elements are humorous in nature, they can still be used to offer a more personalized user experience, and to drive targeted sales.

Fun content like quizzes are especially useful for product-based businesses and can be used as part of your ecommerce advertising campaigns. Just make sure that your online store has robust content features, or use a plugin like WPQuiz to automate the process.

Image Credit: Screencap from Beardbrand

7. The Cheat Sheet

If you like the idea of an ebook, but don’t have the time or resources to put together something of that length, you can do just as well with shorter-form content, such as a cheat sheet or swipe file.

The reason this type of content makes such a successful lead magnet is that it is generally quick and easy to digest. This means the on-the-go communities within your audience can benefit from your knowledge and insights, without having to sit down and pore over a lengthy document.

Cheat sheets provide clear, concise, actionable information, in a streamlined and attractive format, making it a solid choice for many businesses when planning their in-house content strategy.

Image Credit: Screencap from Cravings Crusher

8. The Toolkit

With a little extra work, instead of providing a single ebook, or cheat sheet, why not compile a few helpful pieces of content into a toolkit? You can even include some existing resources or repurposed content. As long as the whole provides more value than its individual parts, you don’t necessarily need to start from scratch.

Take a look at this offering from Live Your Legend; they offer a collection of four PDFs and two posters, providing a range of insights on becoming an entrepreneur. All they ask in exchange is for readers to join their online community.

Image Credit: Screencap from Live Your Legend

Local online lead generation is often far more effective than equivalent offline strategies, so it is absolutely worth putting some time and thought into developing some effective lead magnets on your website.

It can take time to get the ball rolling, and unfortunately, there’s no one-size-fits-all strategy when it comes to acquiring leads. As such, you will need to weigh up the above suggestions, and your own ideas, against the specific needs of your business and its target audience. Furthermore, when you settle on an option, it is important to be patient, and give it time to work before simply moving on to another strategy.

Always remember to keep an eye on the backend data for your website, so you can see which strategies are working best for you, and continuously optimize your lead generation tactics in order to get the best possible results for your business.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on how brands can improve their reach by making the most from their marketing strategy.

 

Who Is Your Accountability Partner?

accountability partnerHow many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list? This is is a pretty normal situation for small business owners that don’t have an accountability partner. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.

But the fact of the matter is you have to get all of those things done. You have  to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary.

I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.

But how does one go about creating an accountability plan or finding an accountability partner? In the past when I am asked to speak for organizations,  I have explained to my audience specifically about forming your own Board of Directors. This is true of any business, not just small ones. However it also does not necessarily need to be a large group. It could be one or two people. However you decide to set it up, you will want to focus on some key elements:

  • Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
  • Book at the very least a monthly accountability session with them. 
  • Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
  • Take a look at the systems that run your business. Are they helpful or disruptive and expensive. 
  • Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
  • Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
  • Establish a DEFINITIVE timeline AND deadline for those goals. 
  • Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.

Accountability is a must have for every small business owner. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in.  I, personally, have someone who holds me accountable because I practice what I preach. I also provide accountability services for my clients.

As entrepreneurs, the end of the year or the beginning of the year is typically the time you re-evalutate what is working and what is not. You think of trying something new and you get excited about new prospects, or say good-bye to what didn’t quite work out the way that you wanted. If you are like me, you probably have a million ideas in your head about what to do next and can get what is commonly called “analyzation paralyzation.”  Don’t let this happen to you. Call me today so we can get you on the road to achieving your goals.

 

How To Prepare Blog and Marketing Content For 2018

marketing content for 2018My mind has already been on 2018. What did I learn this year? What can I do better? What did my marketing efforts of 2017 actually accomplish? I ask myself, and my clients, all of these questions as I sit down to prepare what I plan to take on for my marketing content for 2018.

First step: Get your calendar ready. I prefer to keep things simple. I have a very simple spreadsheet that outlines the twelve months of the year and I brainstorm different events or anniversaries that make sense for me to comment on.  It is basically a “big picture” approach about the kind of content I feel would be relevant to my readers and clients. I take that information and formulate the various blog posts I want to write about that make sense with certain times of year. I am always open to move topics around to adjust to current events and moments in time that have events where the need for a little shuffling is in order. Always remain flexible and have the ability to capitalize on current events.

If you are not into spreadsheets or documents, another great place to organize your calendar is on Trello. I have mentioned Trello in the past. It is a FABULOUS online tool that multiple people can log onto and all of your team members can brainstorm content for the following year. This is a great one if you have a team, or if you want to share it with your business coach. **hint hint***

A lot of my clients – and other business owners – like to put their topics and ideas on their actual calendar. Having your due dates in front of you when you can glance at it and prepare for it weeks in advance allows you to prepare for it so you are not running around at the eleventh hour trying to meet a deadline.  You can either color code your online calendar, but quite often it is even very useful to do it the old fashioned way – with post its and stickers! Below is a the folks at CoSchedule who make a WordPress plugin for an editorial calendar, and they are still using sticky notes! Whatever works for you – do it!

But what does one do when they sit down to a calendar and come up with nothing but a blank piece of paper? One resource is from Authority Hacker entitled 13 Creative Ways To Find Blog Post Ideas.

Another list I will highlight my favorites from is a great resource called CopyBlogger, and their article “50 Can’t Fail Techniques for finding Great Blog Topics” but make sure you click here for a the full list.

1. Google alerts – setting an alert with some of your industry’s key words. This can give you an endless supply.

2. Riff on a popular post. Post your reaction and thoughts to a popular blogger’s thoughts and a hot topic and you can gain some power packed link benefit!

3. Try a new medium. Check out YouTube videos, podcasts, or one of MY personal favorites: watch some TV for inspiration. Shark Tank is one of my favorites!

4. Do an interview. Do you have a favorite person you like to follow online or connect with at networking groups? The answer is no unless you ask them for an interview! I am sure they won’t mind the free publicity!

5. Take an entire day off.  I love this one. Recharge your brain for a whole day by doing something you love. Go focus on your hobby and enjoy yourself. Giving your brain a break may be just what you need!

6. Do a product review. Is there something in your business you use every day that you just LOVE? Write about it and spread the love with your readers! My husband, who runs an IT company, does a great post every December on his picks for  Holiday Technology Toys as an example.

7. Recruit a guest. When all else fails, call for back up and schedule a post of someone you respect that you can feature on your blog. Make sure their content is what your readers are looking for and it makes sense with the overall feel of your blog. But don’t get lazy and rely on them every month!

Lastly, you will want to set some sort of alert and an accountability system in place so this task actually gets completed. If alarms work for you, wonderful. If you need an accountability partner to make sure it gets done, then set that up. You will be amazed how much you get done when someone else is watching!

So I want to hear from you! What is your preferred calendar method and where do you get most of your blog topics?

6 Systems Or Processes That May Need Updating In Your Business

systems or processes that may need updatingIt is easy to get stuck in a rut with your systems or processes while running your business. All to often do I see business owners with the mindset “if it ain’t broke, don’t fix it!” But that is not wise for entrepreneurs. The world we live in is nothing but constant change. There will always be a new program, new app, new service that could possibly be serving your better, or maybe even saving you money. I just finished reading a great article that got me inspired to double check some of my processes. This in turn got me thinking – what else could maybe be improved? I have pulled together a list of six things that you should check on that you may not have investigated in a while that could improve productivity AND profitability.

Website

When is the last time you went really took a good hard look at your website? When is the last time you changed the content? When is the last time you had someone reach out to you based on your website? If you can’t remember the answer to any of the above questions, this one definitely needs to be a priority. So much has changed with website platforms, SEO, mobile optimization, and lead generation. Websites are so much easier to manage now, and the old SEO rules definitely no longer apply. (Check out 18 SEO Myths You Should Leave Behind from Hubspot – GREAT suggestions to help get you started on this front.) Your website is definitely your first impression – so make your first impression your best. Call your web guy to start a refresh. If you don’t have one, I recommend this guy.

Server vs. Cloud

It used to be that small businesses had little choice when it came to centralized data storage or application sharing. They had to buy an expensive server and pay someone to maintain it. Then every few years buy a new one and start over. The reality was that most small businesses would hold on to a server for many years past the time it should have been replaced – and they would not pay to have it maintained anywhere near as much as they should have! The great news is that with mobile devices and cloud technologies, the need for small businesses to maintain a server of their own has been significantly reduced. Many small businesses that do fairly standard “office” tasks with their technology are great candidates to retire their old server and take advantage of a variety of cloud-based services that can offer many advantages to even a brand new server. If your business has an in-house server sitting lonely in a closet somewhere, it is highly recommended that you review the functions that server provides and evaluate if certain cloud services can be a safer and more cost-effective option for you.

FYI, technology has moved very fast and a lot has changed in the last several years, so don’t dismiss cloud services out of hand. A lot of misinformation gets shared by people who simply are repeating what others told them – and it’s often outdated and/or no longer relevant. Seek out qualified advice from a technology professional who is fluent in the many cloud technologies available. There are IT firms out there who are behind the times themselves and will still recommend servers to small businesses that would do better without one.

CRM

There are a lot of CRM programs out there. In the beginning, they were all very cumbersome and hard to set up since you had to put a lot of work into the set up. Truthfully, a lot of small businesses don’t even really need all the functions they provide, and you end up spending a lot of money on a program that you only use a fraction of. Based on your need and the size of your business, I recommend checking out this article which covers pricing, features, and the type of support provided for small business, very small business, what is free, and what is best for start-ups. I also found this article helpful, and showcases even a few I did not know about. Personally, I find a lot of usefulness out of using Trello, which is also free.

Email Newsletter

When is the last time you updated the look and feel of your newsletter? Is it still the same template that you started with years ago? While continuity can be a GREAT thing in many cases, you also need to be up with the times when it comes to visual design. People are really drawn to images and video.  Take a look at your newsletter template and see if you think it really grabs the end user like it used to. You don’t want people to just scroll past something – you want to catch their attention.

Credit Card Processor

So much has changed in the credit card industry over the last 10 years. The mobile device revolution spurred a variety of mobile card processing services such as Square. It is now almost trivial for any small business to process credit cards. The reality is that customers look down upon those businesses that do not, so it is in the best interest of a company to make sure they can take credit cards – even if they only run a few per month. The question, however, is which credit card processor to use? Traditional credit card processors have some overhead costs that the newer generation of processing services do not. However, the per-transaction costs of the newer services are higher and eventually those fees add up to cost more than a traditional processor would. So what is a business to do?

The best advice is to find a person you can trust to give you good information regarding credit card processing. There is usually a fairly defined break-even point for most businesses where the fee structure of a traditional processor starts to save them money. Additionally, the costs associated with a processor can fluctuate over time so it is a good idea to make sure your current processor is still offering competitive rates. A trusted credit card professional can evaluate your costs and advise you if you should stick with who you have or look at another processing company. Ask around your area to find someone trustworthy, or if you need help, I can offer some referrals to trusted professionals my company uses.

Accountability

It is easy to get caught up in the day to day tasks and not think about the next level. When is the last time you sat down and mapped out the next 90 days of what you wanted to accomplish in your business? Last month I sent an email out to my list promoting my 90 Day Plan that I teach my clients – and more importantly hold them accountable to. Typically this should be done quarterly – but I say it is never too late to make a plan. So what it is mid July. It is never too late to map out a plan, set goals, examine processes to achieve those goals, and have someone help you stick to it. I encourage you to do it, and if you need help, please call me!

These are just the first six that popped into my head, also some that I have witnessed for myself from some other businesses. I am sure there are many more. So think about it – what systems or processes do you need to take a look at? What have you not paid attention to lately that you should? I highly recommend giving your business a tune up. You never know how much money AND time you could be saving.

 

Why All Business Owners Need A Swift Kick In The Pants

business owners need a swift kick in the pantsLast week I was at a business conference where the whole purpose was to learn how to make more money. Now obviously, the topic tells you why I was there, but what it doesn’t tell you is what else happened.

I got a swift kick in the pants. I got slapped upside the head. And I knew I would – which is precisely why I went.

Being a business coach, I knew that I needed to get back on track. I knew that I am no different than anyone else who has ever run a business that has fallen victim to focusing on everyone else and not themselves.  I am sure it is the same for you. How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list! This is is a pretty normal situation for small business owners. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.

But the fact of the matter is you have to get all of those things done. You have  to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary. But the truth is: what you resist, persists. What you focus on grows.

I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus. Most recently, it was the ALL the people at this conference. The presenter, as well as my peers. Pushing me out of my comfort zone and forcing me to look in the mirror.

But how does one go about creating an accountability plan or finding an accountability partner? However you decide to set it up your accountability plan, you will want to focus on some key elements:

  • Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
  • Book at the very least a monthly accountability session with them. 
  • Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
  • Take a look at the systems that run your business. Are they helpful or disruptive and expensive?
  • Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
  • Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
  • Establish a DEFINITIVE timeline AND deadline for those goals. 
  • Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.

Accountability is a MUST for every small business owner. Why? Because isolation is the enemy of wealth and success. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in.  I am thankful this weekend provided me with a swift kick in the behind. I once again have someone who holds me accountable. I also provide accountability services for my clients. It is one of my most favorite things I do.

You know the beautiful thing about accountability? It means you are not alone. It means there are people there to help you.

I would love to help you.

What works for you as a small business owner? What are some ways you have inserted accountability in your business?

 

Three Fears Entrepreneurs Must Overcome

fears entrepreneurs must overcomeWhen I first started my coaching business almost eight years ago, I have to admit I was crazy scared. Even though I had been running a successful company for the past seven years with my husband, I had my fears and doubts about being as successful with this new branch to our company. Every entrepreneur has doubts and reservations, but what makes a successful one is the one that has the ability to not let the fear prevent him or her from pushing forward. Having been coaching entrepreneurs for the past eight years, I am seeing a trend of the types of fear that tend to hold people back, thus preventing growth and success.

Fear Of Change

I know what it is like to not want to change anything out of fear that something will not work, and thus cost you money. But change is inevitable. You have to roll with it. Let’s take technology for example. The world is moving at such a rapid pace, it is imperative that you move with it so you can remain competitive. Don’t let your website become stagnant and outdated. Invest in your technology infrastructure so it is easy to do business with your target market. Learn the best platform of social media so you can speak directly to your audience and form relationships. All of these things can be frightening. I have seen many a business not want to change their website or infrastructure because they are afraid of possible hiccups. Let me be clear – if you don’t stay up to date, your customers or clients will find someone that is.

Fear Of What Other People Think

This has happened to me multiple times over the years. Let’s take my website for example. I have never really been a fan of my website. I always put together what I thought was the “proper” business site that would attract my target market. Boy, was I wrong. I was stifling my creativity and my personality. And I did it repeatedly. I thought if I did what I wanted, I would scare off would-be clients. I was completely wrong. I finally stopped caring that I was going to upset someone and embraced what I teach my coaching clients: THE RED VELVET ROPE POLICY. RVR, in an extreme nutshell, means you only work with the clients that energize and inspire you, and motivate you to do your very best work. So I changed my website – from top to bottom. I put together a site that I feel will attract the people I am meant to serve. And I could not be more excited about. But it took guts. It took getting over the fear of what other people will think when they see my website for the first time. Some people may not like it at all – and that is OK! I am clearly not meant to work with them. AND THAT IS OK! You are never going to please absolutely everyone, so stop holding back something you are wanting to do out of that fear.

Fear Of Growth

This is a big stumbling block I see with business owners. They want to grow, but are afraid of what comes along with growth. With growth comes greater responsibility, new systems to learn, new employees, new processes and new challenges. It is easy to sit back and maintain the status quo – but that will never get you anywhere. My advice is that you assemble your very own “Business Dream Team.” If you are taking on growth, you need a team. Schedule appointments to talk with your banker, accountant, tech person, whomever you need, and formulate a plan to move forward. Most importantly – have someone hold you accountable to get it done. That is where I see most business owners mess up. They have big plans, know all the numbers, but get side tracked by life or FEAR and never accomplish their goal. Don’t let fear hold you back. If you need help, get help. You can do it.

I spent a lot of years being fearful and trust me – ain’t nobody got time for that! Embrace your fear head on. Maybe you will mess up. That is okay. At least you have learned what not to do. Don’t let your fear of what could happen – make nothing happen.