In my last two articles, we chatted about using video to promote your business. We focused on what to talk about, and the ever popular question of the equipment you need to get the job done. Now that we know what to say, and the video is recorded and ready to go, the next question naturally is:
What Platform Do I Post My Videos On?
Here is where I see a lot of people get overwhelmed. Yes, there are a lot of social media platforms to choose from. It is true that every single platform promotes the use of video to their feed, and yes, videos get more visibility and engagement. But where do you start? I am going to outline a few simple steps to get you started that will be easy to manage so you don’t get confused or frustrated and then give up – which defeats your purpose.
Remember – all roads should lead to home. You own your website, you do not own Facebook or Twitter or any of the other ones. It is YOUR content, so make sure you are loading it onto your website. The perfect place to do this is your blog. Instead of writing a lengthy article, you can post a vlog instead! You can then create a simple email newsletter to your subscribers (something you also own) that showcases a link back to your website where they can watch the video. This also helps with your SEO, so this is a win win – and a must-do first step.
There is no denying the most popular and most used video site on the Internet. Creating a YouTube channel is simple, and free. So why would you not have a YouTube channel? There are various ways you can upload a video to YouTube. You can either use YouTube directly – they make it super easy with a button that says “Upload”, or if you have a Mac you can use your iMovie software to upload it after you have done your editing. In the video link I included above, it also describes how to give it a proper title, descriptions, and tags to help make sure people on YouTube that are searching for what you are talking about find it. YouTube is owned by Google – so you are doing yourself a disservice if you are not uploading your content to the #1 search engine.
It is the number one social media network out there, so that is hard to ignore. They even make it super easy for you now with their Facebook Live feature. Simply turn it on on your phone and start talking. You are then LIVE on your FB page and can even talk to your followers in real time and answer questions. If you are going this route, remember two things. First, advertise when you will be on Facebook Live so people can plan on tuning in. Second, save your video to your phone so you can then upload it to your website and YouTube. The beauty is that even when it is no longer live, FB still considers this great content to show your followers, so your content will still get a lot of attention even if it is not being seen live.
If your followers are more the Twitter type, then you will want to be using Twitter’s video platform, Periscope. Periscope is a live streaming app owned by Twitter that allows you to share and watch live video broadcasts. You will need to download the app for this, but once you do, here is a great step by step tutorial on how to use Periscope. Remember, make sure you save your broadcast to your camera roll so you can utilize it on other platforms if you choose.
From here, the sky is the limit. You can post it to Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon, Vimeo, you name it. But ask yourself – where is my target market hanging out? Which platform do you have the most quality engagement? Just because these platforms exist does not mean you have to be everywhere. Be where YOUR target market is, and where they engage with you.
And here is a tip:
One GREAT place to learn where they are coming from, is to go into your Traffic Sources in your YouTube Analytics. You can learn how to do this here.
Bottom line: always post to your website, YouTube, and whatever social media channel that you are actively engaged in with your followers. You are one person, there are only so many hours in the day. So make them count.
Video is not going anywhere – so it is time to make it part of your online marketing. If you have questions or need help, don’t hesitate to contact me. In the meantime, I would love to hear your thoughts in my comments below!
Lately I have noticed a growing number of people practicing very bad social media etiquette. While it is bad enough coming from individuals, it is worse when coming from professionals or business owners. Maybe it is just me, maybe it is a full moon, or maybe everyone just needs reminding, but I think it is time for a refresher in social media etiquette and permission marketing.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
So let’s take a look at some of these social media faux pas and on which platforms they are being committed.
Tagging people without permission. And I mean A LOT of people at once. It is one thing to tag someone to bring their attention to something you saw, but tagging a lot of people is going to do nothing but blow up their phone with Facebook notifications as soon as people start commenting. Maybe they are not interested! But now all of the sudden they are getting all these notifications and have no idea what is going on. They must stop whatever they were doing to find out why they are getting so many interruptions. Whatever it was you tagged them in will be looked at negatively and similarly their opinion of you just dropped a little.
A recent article called The New Rules of Social Media Etiquette states: “Now that de-tagging is an accepted practice — and Facebook allows users to review everything that goes on their timelines, should they choose to — failing to tag a person in a group shot is the bigger faux pas. Tag everyone; they will de-tag if they don’t like it.”
I COMPLETELY disagree. Especially coming from businesses. What if I am not in a position to de-tag myself and my phone is pinging me like crazy? I don’t care that it is accepted practice in some people’s eyes. If you don’t ask first, you don’t have permission. Without permission you destroy credibility. Plain and simple.
Adding people to groups without their permission. I am very happy for you that you have started another business on the side and wish to include me on what is going on with that, but don’t add me to the group without my permission! This particular indiscretion happens a lot. The correct thing to do is to send me a private message asking if it is okay to add me to the group. That will get my respect and attention.
Hashtag abuse. Yes, hashtags are getting out of hand. I realize they are a valuable marketing tool and when properly used are great, but I think a lot of people are bordering on becoming a Jimmy Fallon hashtag skit. You don’t need to hashtag your heart out on every single post. Excessive numbers of hashtags simply become online noise. Make them relevant on your business posts. #moderation
Connecting with Strangers. Requesting connections with people you don’t know, have never met, and give no explanation as to why you want to connect with them is one of my biggest pet peeves. Nearly every day I get a request to connect with someone on LinkedIn without any clue who they are or why they want to connect with me. Why would I connect with people I don’t even know? It is a RARE occurrence that I get someone sending me a private message on LinkedIn saying how they found me and why they want to connect. I will connect with them every time and engage in conversation. If you send me the canned “let’s connect” message, that is a one way ticket to the trash box on my email. Take the time to start conversations with these people and you will get a lot farther with them.
Rude Comments. When did it become okay to post rude comments on people’s blogs? I know the online world gives people a sense of anonymity, but that does not give you an excuse to be downright mean. I found a great quote in an article from American Express Open Forum that states: “Be respectful of everyone’s blog. It’s like their house. Would you want someone coming into you your house stomping and telling you how ugly it looks?” This is so true. It is okay to disagree and engage in a healthy dialogue, but don’t be a jerk about it.
Spam Texts. I Just got my first spam message. All I can say here is – don’t do it! And yes, I am attaching a photo of it and calling out this Ben character. Our phones are nagging us with enough noise. Ask permission first to text people! I am big fan of text notifications – when asked! As you can see, when I am not, my response is less than favorable.
Please, be Considerate!
I know the world of social media makes it easy to just go ahead and assume everyone wants to hear what you have to say, but basic etiquette, respect and common sense should still apply. When in doubt, always stick with the golden rule: treat others and you would like to be treated.