Posts Tagged ‘using video to promote my business’

Utilizing YouTube In Your Marketing Strategy

I want to talk to you about a way that you can kick your marketing up a notch in the new year and start using a very well-established platform that not enough people are using. What is that? YouTube. Yes, I can already hear the groans, but definitely video is a marketing strategy that not enough people are using. Let’s talk about why that is.

The number one reason I run into when I talk to people about video is fear. They’re genuinely afraid of video. I was at a networking event last week and I heard a wonderful phrase: courage over comfort. That’s definitely how I would describe what most people need to have in order to get video going. Yes, it is courageous to put yourself out there on live video and put it on the internet where everybody will see you, but in order to establish yourself as a credible and trusted authority in your field, you have to be consistent with the information that you put out there and you have to build trust with the people that you’re meant to serve.

You can’t be in front of everybody all the time, face to face, but you can be in front of them with a consistent YouTube strategy. So no matter what time they’re looking for the kind of service you provide, if you have a good video marketing strategy in place, they will find you. That’s super important when you’re trying to reach the people you’re meant to serve, because people want to do business with the ones they know, like, and trust. If they see your face talking to them all the time online, they’re going to start to trust you.

So courage over comfort is definitely what I would recommend when it comes to video and getting started. You just got to take that leap and trust that the people you’re meant to serve are going to resonate with you. Just be yourself on the video. Don’t get caught up in “is my hair perfect, is my lighting perfect, is my backdrop perfect.” I did this video in my office just to show you. I’m here to talk to you and help you.

Another reason you want to use YouTube as a strategy is because YouTube is a content library. What do I mean by that? It’s not just a feed, like you see on Facebook. It is a content library. Most of the time when a Facebook Live video goes up there, you’re not going to see it for very long and it’s going to be even harder to find later on. Whereas on YouTube, it’s a content library system. So when they see your video, you can also put things into place where you can introduce them to another video in your library, and pretty soon they’re going to go to your channel and see all your videos in your library. You’re providing them with a constant source of the information that you want them to know about because it’s all in one place and it’s super easy to find.

I highly encourage that you take the time to be in front of people on a consistent basis and learn to have that courage over comfort. Reach the people that you are meant to serve with your friendly face, your personality and your knowledge. Also, if you need help, I’m happy to help you. I love doing this for my clients. Video is by far my favorite thing I do and it’s always a lot of fun, I promise. If you want more information, give me a call. You can reach me at dbrown@QueenBeeConsulting.com, or you can go to QueenBeeConsulting.com and check out my website, as well as just give me a call. I’m happy to work with you and develop a YouTube strategy and have a lot of fun in the process. I look forward to talking to you soon!

How Long Should My Video Be?

low long should my video beHaving run many video campaigns for clients, and also speaking on the topic of video frequently, the most common question that is asked ever since video became popular was, “How long should my video be?”

You are going to hate this, but the answer is: IT DEPENDS.

Before you go getting mad at me, there is a reason that I say this. It depends on several factors.

  • What are you using it for?
  • What platform are you posting it on?
  • What are you wanting the end result to be?

Since we live in a world where it is almost impossible to keep people’s attention, obviously the shorter the better. The best thing to do is analyze what your video is for, what platform are you going to publish it on, and how you want your audience to engage with you.

What are you using it for? I typically tell my clients that we want to aim for keeping it no more than 2 minutes. However, some videos may need more time based on what you are talking about. For example if you are doing a demonstration, (remember all those cooking videos from Tasty?), it may take longer than two minutes. Perhaps you are running a class, those videos will definitely be longer than two minutes. If your audience is interested in the topic, and you are engaging from the very beginning, they will stay tuned for the entire video.

Now let’s talk platform. In 2018 Hubspot analyzed thousands of videos from different social media platforms and this is what they  found:

  • Instagram: 30 seconds
  • Twitter: 45 Seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

This means you may have to film one particular topic several different ways if you are planning on posting it on multiple platforms. But that extra effort is worth it in order to fully cater to your audience and their ever withering attention spans.

What is the end game? Obviously, it should have some sort of call to action. A clear next step of what you want your audience to do. Do you need to add graphics for this? If so, that may take more time. So again, it depends what the end game is as well.

In short, my mentor and video guru, Lou Bortone, says:

Ultimately, your video should never be any longer than it has to be! Keep it tight and respect your viewer’s time. Shorter is almost always better.

Exactly. Well said Lou. Everyone wants it yesterday, so do your best to make it as short as possible while still accomplishing your goals.

Want to learn more about video marketing? Contact Queen Bee Consulting to learn more about video marketing plans done for you as well as one on one business coaching.

Using Video To Promote Your Business – Part Two: Equipment

using video to promote your businessLast month I got all of you thinking about using video to promote your business. We tackled the first elephant in the room – What do I even talk about in my video? Now that we have that squared away, let’s move on to the number two question that comes up:

What Equipment Do I Need To Make Videos For My Business?

This particular piece can easily get out of hand. I am not here to tell you to go out and start spending a lot of money buying equipment that could possibly scare you and therefore prevent you from following through. So let’s just start with the basics, and then move up from there.

  1. Phones/Mobile Devices: Yes, your smart phone or tablet, as most of you know, is perfectly capable of taking an excellent video. I am a Mac girl, so my experience comes from using an iPhone or an iPad. With all the latest upgrades, especially with the iPhone 7, your phone is VERY capable of taking a high quality video. Once it is on your phone, you can save it or immediately publish it to a social media platform. (We will cover this in more detail in part three.)
  2. Laptop Built In Camera – if you have a Mac, they already come with a built in “iSight Camera.” You can utilize this to record a video to your desktop which you can then publish multiple places, or to go live on Facebook or YouTube. Simple, easy, and right from the comfort of your desk chair. If you have a PC, models will vary, so check to see if you have one.
  3. Video Camera – these are the types you can buy at stores or on Amazon. My camera that I use a lot is an Everio, but you can use a multitude of cameras such as an Olympus, Sony, Panasonic or GoPro. Keep in mind you make sure whatever you buy is compatible with the video software you will need to edit your video and get it ready to publish. These cameras start out at $250 and go up from there depending on the features.
  4. Tripods – If you are using a camera or phone, I definitely recommend getting one of these. No one wants to watch a shaky video. If you are starting small – as I would recommend – you can get a tripod for your iPhone or iPad from caddiebuddy.com. If you have a separate camera, I use the AmazonBasics 60″ Lightweight. It is very versatile and comes with a bag to carry it in.
  5. Microphones – I find when using my iPhone or iPad a microphone is needed. Especially for videos that are done outside. I recommend the Lavalier Microphone. They are small, lightweight, and work with iPhones, Androids or Windows Smartphones. You simply plug it into the headphone jack and you are ready to go.
    If you are doing video from your desktop, my good friend and video guru, Lou Bortone, recommends the Blue Snowball microphone. This is mainly for recording podcasts, or another use would be live videos to YouTube or Facebook.

Do I need any special software to produce these videos now that I have taken them?

Depending on what type of computer you have, chances are you already have the software you need. In my case, I use iMovie which comes standard on every Mac. iMovie allows you to play with the sounds, adjust the brightness, add subtitles, and so on to make your video awesome. If you have a PC, Microsoft has made it difficult for their users since they no longer include Windows Movie Maker. It is possible that your computer may have come with a third party software, but there are so many varieties of movie editing software there are no standards.

I would also encourage you to check out Animoto. Especially if you own a PC. This is a monthly subscription service that is VERY versatile. You can upload pictures, videos, choose your captions, add music and really create a great video that can easily be shared to all your networks with the click of a button. They just last week rolled out new features that include voice-over controls, new customized text controls and more options to create collages and layouts. You can also do a lot of these features with iMovie for free. If you need help with that, fortunately the Apple Store has classes on iMovie that are very inexpensive, and they offer one-on-one training so you can ask as many questions as you want.

Once you become more advanced you can buy more complex video editing software, more advanced cameras, a green screen, you name it. But the reality is – most business owners don’t need all of that. You will do fine just by getting your face and voice out there on a consistent basis while providing good content relevant to your audience.

My advice? Start with your phone and a tripod of choice. From there you can choose to share it to Facebook Live, YouTube Live, or just save it in your phone and then export it to whichever video software you have on your computer.

Got questions? You can contact me here. Good luck and feel free to share your videos with me!