Posts Tagged ‘websites’

Six Tips For Business Owners To Survive The Summer

survive the summerSchool is out. The pool is open. It is a beautiful day. But you have to still run your business. And you still have to make money. I find the summer time distractions are the hardest ones to overcome as an entrepreneur. What is a girl to do when all you want to do is sit poolside with your fruity beverage? How do you stay focused? So I came up with a list of tips last year that I found helped me. I have since learned more and wanted to share them with you!

1. Adjust Your Schedule
One of the main reasons most of us became our own boss is to have the ability to make our own schedule. When I coach clients however, I often see them still adhering to the 9-5 that they left. I, myself, have fallen victim to the guilt if I am not pulling the eight hour day during a specific time. Let me let you in on a little secret: you can work during hours other than 9-5. Shhh…..

Seriously though. Maybe you get up earlier in the day and work a few hours, take breaks for the kids, and then work some more. Maybe you work in the morning and the evening, but take the afternoon off. What I typically do is put the summer schedule into the calendar, and then book my appointments and times I need to be in the office around it. There are more hours in the day than just 9-5, so use them!

2. Make A To-Do List
I am a HUGE fan of lists. Lists help me stay focused on my tasks. They help me remember every detail. They hold me accountable to the things I know I HAVE to get done. There is something about seeing it on the list that really motivates me to get it done so I can do the best part: CROSSING IT OFF! I know we have a lot of ways to keep lists, but there is something so empowering about physically crossing off an item on your list. I feel such a sense of accomplishment when I do it. It also serves as a reward! I got everything pertinent on the list done, now I can be poolside! A way to do this online is to use Trello. Big fan of this one too.

3. Take A Look At Your Technology
So you want to take a break but you are still waiting on that ever important email. With all of the technology available to us today, you can make your office mobile any time you wish. But you have to have the right technology in place to do it.  Take a look at your smart phone, is it up to the task? If not, now would be a great time to upgrade.

How are you saving your documents? Do you utilize cloud based services like Dropbox to access your documents from anywhere? Cloud based systems are often free or low cost so you don’t have to be beholden to your desktop or laptop. Just access them from your smart phone or iPad and move on.

4. Take A Class
Sometimes, a little knowledge will go a long way. I find that taking an online class or webinar that will teach me something renews my goals and helps me focus on my vision. Clients definitely will be thrilled that you are staying current with your craft. Knowledge is power. Another reason this one works well is that a lot of entrepreneurs experience a slow down in business due to clients being out of town. So take advantage of the time and sign up for a class and learn something new. It will motivate you to stay on target, and who knows? Whatever it is you learn will help you make additions to your current offerings which equals more money! Who wouldn’t want to make more money?

5. Friday Fun Day
Don’t underestimate the ability to just take a moment and enjoy what life has to offer. Friday Fun Day is what we call it in my house. Every Friday, I try to schedule something fun for the kids and I to do. It means if I get my work done, I can have a reward. Friday Fun Day means a well deserved break, even if I just can’t make poolside happen during the week. I try to mix up what we do with fun outings or some sort of fun activity at home if the weather is not cooperating.

6. Get An Accountability Partner
I have talked about this many times, but it is especially important when you have extra distractions going on. You can adjust your schedule, make to-do lists, examine technology and take classes all you want – if you actually DO THEM. Big ideas are great – but the success lies in the EXECUTION. An accountability partner makes sure you stick to your goals and helps you to have skin in the game. I have one – you should too. I would be happy to help you as well.

I would love to hear some of your tips. What gets you motivated in the summer? What helps you stay on task so you can take some time off and enjoy the weather? Post your thoughts in the comments below! Happy Summer everyone!

8 Effective Strategies for Beating the Business Blues

Recently, I was  featured on The Executive Blog as a contributor to the article, 37 High-Converting Sales Tips Straight Form The Experts. It was an honor working with Jimmy Rodela, so we collaborated on another set of useful tips for the business owner: strategies for beating the business blues. I find this to be very timely – especially with the weather getting nicer. Makes it hard to stay focused! Let us know what you think!

As much as many of us would hate it, sooner or later, we all find ourselves in a rut — whether you’re going through the same day-to-day tasks grudgingly, or running low on inspiration — it’s only human for us to feel this.

And so the question becomes, “What do you do in these situations?”

Allow me to share with you eight strategies that can help you with beating the business blues.

1. Refresh Your Mindset

A pessimistic viewpoint won’t help much in inspiring a better outlook translating that into poor performance.

Experts tell of several ways to achieve this, through meditation, reading a book or psychological hacks, your renewed perspective will serve to be a good launchpad to run your business better.

2. Take A Walk

When experiencing mental and emotional blocks simply take a break and walk around. Take your work out to new places. This way you might even spot opportunities and inspiration from experiences you haven’t felt before.

3. Get A Pep Talk


Join a seminar or watch videos featuring people from varied industries, gain a fresh perspective on how they tackle similar problems you have.

Sometimes the voice inside your head is your enemy; you have to drown it out with inspiration from outside sources.

4. Revamp Your Workplace

Have you seen the offices of the most famous software giants?

Your office may have turned too bland to produce a happy working environment. Add a bit of color, rearrange desks, throw out clutter, you’ll be amazed how some of these adjustments can change moods.

5. Don’t Sweat The Small Stuff

Try your best not to micromanage, find tasks that you think you can delegate to others.

At times, your problems may not even be caused by the overall nature of your business but may be of the nitty-gritty things.

6. But Relish The Small Wins

Acknowledge that even the smaller wins contribute to the overall betterment of your business.

Did you save up on operations expense? Celebrate it! Did you find an app that can make your business run smoother? That’s another reason to be happy.

7. Identify Your Stress Points

Your daily energy is also a limited commodity.

Learn to identify the other causes of your energy drain, whether relationship problems or health problems, solving these issues first could help boost your mood in the office.

8. Streamline Your Time

The other limited commodity is time. Pinpoint what the industry calls organizational drag, wherein the company identifies the non-essential things in the company spends time on.

You need to be proactive about getting yourself out of your business blues. These strategies will help you first pinpoint the cause of your blues and find ways to solve it.

So, get moving. Put these points into action as WHEN you take your first steps is crucial as what steps you would take.

Have other suggestions or strategies of your own? Do let us know if this article helped you out and sent it to anyone you think may be going through this challenges.

**Jimmy is a freelance writer and the Digital Marketing Manager of EBCallCenter.com. He owns GuildofBloggers.com. He has contributed to Yahoo, SearchEnginePeople, SEMRush, and Business.com.**

Quick & Actionable SEO Tips That Are HUGE

SEO TipsAs you know, I am a big fan of collaborating with other authors to bring my readers valuable content that will help them build their business. Today’s guest post is from Wendy Dessler. Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. Here are some of Wendy’s thoughts on some quick and actionable SEO tips that will help improve your visibility!

Cover All Your Bases

There is more to online content optimization which utilizes search engines than its simple creation. You want content that is the right length, that has been properly structured such that it is visually appealing, that concerns topics about which target markets seek information, and includes useful data.

You want your content to have links which go to your site, as well as other resources that don’t compete with yours, but which may simultaneously assist your clientele. Pictures are a great idea, so are video links and clips if you have the ability to include them.

Something else you want to do is include anchor text as well as keywords. The two differ but slightly: keywords need not necessarily have anything that links beyond the content being read. Keywords are sort of an “anchor point”, if you will, for a search engine. Meanwhile “anchor texts” are anchor points for the reader.

The right anchor text will be amenable to search engine algorithms, and will lead clientele directly to your home website. But if you don’t choose the right anchor texts, you’re wasting your time. According to Linkio, “A tool should automatically filter out links that don’t matter.” The right kind of anchor text selection tool will give you the best possible choice to build your article around.

The SEO Behind The Scenes

Something else you’ve got to consider when it comes to marketing online is the coding which hides behind the scenes. There’s a thing called “meta tagging”. Basically, this is a fancy way of referring to HTML code which hides behind “the veil”, as it were, of your site’s interface.

In HTML code, the way you title things will make a difference to search engines where a query might be entered in. It can be complicated to properly optimize meta tags, but this is a core tenet of SEO (Search Engine Optimization) protocol.

Something else that is core to SEO is the continued production of content. If you want to be absolutely sure that your online marketing campaigns lead to the results you seek, then you want continuous creation. Ideally, you want content pieces that are at least 500 words. It turns out that longer content actually tends to be more effective.

If you’ve got content of this length, you want about fifty original pieces produced monthly. That comes to a minimum of 25,000 words. Over the course of a year, that comes to about 300,000 words of content. That’s quite a lot! It’s doable internally, but if you’re not doing it right, you could be doing a lot of work in vain.

Guest Blogging And Professional Assistance

Something you can do to bolster the effect of your online content is to utilize guest blogs and to repost content that is relevant. For reposting purposes, you should strive to design content that has an evergreen quality which can be continuously reposted. In terms of technology this may be difficult, but it’s not impossible.

For example, new tech requires new writing; but that which concerns trends—like Moore’s Law—can be evergreen. If you’re unfamiliar, Moore’s Law predicates that computational ability doubles on itself at regular intervals.

Getting The Help You Need

It’s easy to see why working with the right developer of online content makes sense. There are many variables to consider, and while it’s certainly possible that you’ll get the hang of it eventually, it’s unlikely you’ll retain “cutting edge” affiliation with trends as they develop; and the learning curve with content can take years to master if you don’t know what you’re doing.

That said, content marketing using SEO and other techniques which utilize the web can be exceptionally effective. If you have yet to look into this, you should. If you have already, it makes sense to work with professional purveyors in order to see the greatest return on the most minimal investment. Remember: time is money—if you’re wasting hours on something that’s futile, you’re wasting money. Professional solutions will help you avoid this.

How To Prepare Blog and Marketing Content For 2018

marketing content for 2018My mind has already been on 2018. What did I learn this year? What can I do better? What did my marketing efforts of 2017 actually accomplish? I ask myself, and my clients, all of these questions as I sit down to prepare what I plan to take on for my marketing content for 2018.

First step: Get your calendar ready. I prefer to keep things simple. I have a very simple spreadsheet that outlines the twelve months of the year and I brainstorm different events or anniversaries that make sense for me to comment on.  It is basically a “big picture” approach about the kind of content I feel would be relevant to my readers and clients. I take that information and formulate the various blog posts I want to write about that make sense with certain times of year. I am always open to move topics around to adjust to current events and moments in time that have events where the need for a little shuffling is in order. Always remain flexible and have the ability to capitalize on current events.

If you are not into spreadsheets or documents, another great place to organize your calendar is on Trello. I have mentioned Trello in the past. It is a FABULOUS online tool that multiple people can log onto and all of your team members can brainstorm content for the following year. This is a great one if you have a team, or if you want to share it with your business coach. **hint hint***

A lot of my clients – and other business owners – like to put their topics and ideas on their actual calendar. Having your due dates in front of you when you can glance at it and prepare for it weeks in advance allows you to prepare for it so you are not running around at the eleventh hour trying to meet a deadline.  You can either color code your online calendar, but quite often it is even very useful to do it the old fashioned way – with post its and stickers! Below is a the folks at CoSchedule who make a WordPress plugin for an editorial calendar, and they are still using sticky notes! Whatever works for you – do it!

But what does one do when they sit down to a calendar and come up with nothing but a blank piece of paper? One resource is from Authority Hacker entitled 13 Creative Ways To Find Blog Post Ideas.

Another list I will highlight my favorites from is a great resource called CopyBlogger, and their article “50 Can’t Fail Techniques for finding Great Blog Topics” but make sure you click here for a the full list.

1. Google alerts – setting an alert with some of your industry’s key words. This can give you an endless supply.

2. Riff on a popular post. Post your reaction and thoughts to a popular blogger’s thoughts and a hot topic and you can gain some power packed link benefit!

3. Try a new medium. Check out YouTube videos, podcasts, or one of MY personal favorites: watch some TV for inspiration. Shark Tank is one of my favorites!

4. Do an interview. Do you have a favorite person you like to follow online or connect with at networking groups? The answer is no unless you ask them for an interview! I am sure they won’t mind the free publicity!

5. Take an entire day off.  I love this one. Recharge your brain for a whole day by doing something you love. Go focus on your hobby and enjoy yourself. Giving your brain a break may be just what you need!

6. Do a product review. Is there something in your business you use every day that you just LOVE? Write about it and spread the love with your readers! My husband, who runs an IT company, does a great post every December on his picks for  Holiday Technology Toys as an example.

7. Recruit a guest. When all else fails, call for back up and schedule a post of someone you respect that you can feature on your blog. Make sure their content is what your readers are looking for and it makes sense with the overall feel of your blog. But don’t get lazy and rely on them every month!

Lastly, you will want to set some sort of alert and an accountability system in place so this task actually gets completed. If alarms work for you, wonderful. If you need an accountability partner to make sure it gets done, then set that up. You will be amazed how much you get done when someone else is watching!

So I want to hear from you! What is your preferred calendar method and where do you get most of your blog topics?

Does Your Business Have A State Of The Union?

business state of the unionStarting in 2009, I took it upon myself to develop a Business State of the Union.Our company had been growing since its inception in 1997, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or to my husband if something were to happen to either one of us.  Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.

But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you?  Who has access? Where are the passwords?

Setting up your own State of the Union (SOTU) is an essential part of running your business. I am on my 8th year of doing so, and remind everyone annually at this time. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.

Step One: Collect all the data.

  1. Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works? A common one that comes to mind is Quickbooks.
  2. Social Media –  As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login.  There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
  3. Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc.  where you can log on to the email?
  4. Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
  5. Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
  6. Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
  7. iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.

I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.

Step 2: Where To Store It

Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. We use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.

Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.

Last year I even placed everything “in order of importance” to the best of my ability, just to make it easier on my executor.

My husband and I have placed our SOTU onto Dropbox, which is not only accessible to us both, but makes it easy to update the information. I also have a printed copy that I keep with the wills in a safety deposit box – just because I am anal like that.

Step 3: Update on an annual basis.

For us, that just happens to be every August. Set a date on your calendar – one that you will stick to. It only takes us less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.

The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge.

So how many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?

Video – Why It Is Becoming The Most Effective Form of Marketing Your Business

video marketingI recently wrote several posts on how to utilize video to market your company. Already in 2017 we are seeing massive strides in the way companies are using video to market their business, as well as the platforms making changes allowing you to take your video to the next level.

Just last week, Facebook announced new ways to watch videos on Facebook that include bringing sound to the videos in the news feed as you scroll, adjustments to make the videos shot vertically look better on mobile devices, a new watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV.

YouTube traffic expanded more than 40% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.

It is also rumored that Google and Bing are both testing video incorporation into their search results – meaning your Google ad or other content will get better results if it is a video. That is awesome!

Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.

So what are some more ways you can use video to market your business?

  1. Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
  2. Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
  3. Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.

I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”

I completely agree. The age of using video to market your business is definitely here and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.

 

 

 

 

Website Advice – For Real

website adviceI really struggled with the topic of website advice as we sit here in 2016. I pretty much figured everyone was well versed on this topic. I mean, there are a million articles about this already and multiple sources you can utilize, right? But – I was wrong. Just in the last two weeks alone, my company has encountered every single issue I am about to address with a client or prospective client – so I thought it would be a good idea to cover some basics as well as some things that were not so basic. Let’s face it: websites, like all of technology, continue to evolve. We must evolve with it to stay caught up. So below are the top five issues we are seeing currently:

  1. YES – you still need a website. A prospective client reached out to me with this question last week. She wanted to know if a website was even necessary now since she could load everything on Facebook and get started for free. Let me very clear on this point: YES – you need a website. You DO NOT own Facebook. You can be shut down at any time based on the opinion or some sort of red flag at FB that will shut you down immediately. Even the famous Social Media Examiner was shut down by FB. Thankfully, it was only temporary in their case – but I am sure the reason it came back up so quickly had to do with the fact tons of FB powerhouses are involved in that entity. Needless to say, they carry a lot of weight to get the attention of someone to turn their page back on. Do you? Think about it – if you based your entire operation on FB and then one day they shut you down, what would you do? You should use FB as a tool to lead people to your website. Plain and simple.
  2. KNOW your passwords.  A lot of business owners hire someone to get their website all set up and blindly give permission and freedom to register their domain, set up their site, maintain it. However, once it is all set up, a lot of business owners have no idea how to log in to a system that controls their entire livelihood. You need to know your passwords and how to get into the basic framework that controls your website. YOU need to have control. In the early days, this was much more difficult since websites were basically a bunch of files filled with cryptic code. But no more. Today, it is very easy to have a site that looks complex, but is as simple to log into and change as a Word document. If your web site isn’t simple to manage, it is time you upgrade your site.
  3. CONTROL your domain name.  This is re-emphasizing the second point. As long as you have control of the account where your domain name is registered, you can fix most other things down the line. Time and again, my husband’s company gets calls from people in a panic that have no idea who is in control of their domain name, or when it is due to renew, or who to contact if they have questions. This is the very beginning, the basic piece, of everything you are creating online. Again, know your passwords, know when your domain name is due to renew. If you lose your domain name, it could lead to catastrophic results.
  4. BACKUP your website. Your website is essentially no different that any other precious data out there. Don’t assume just because it is on the Internet means it is backed up – it’s NOT! The company that is hosting/creating your site should be talking to you about backing up your site. However, we have run into several situations where this was not the case. Data was not backed up – and data was lost. In a case we encountered recently – six years worth of data. That is not only heartbreaking, but catastrophic to a business. So make sure your website is being backed up.
  5. MAKE IT MOBILE FRIENDLY. If you have not updated your site in the last three to four years, chances are your site is not mobile friendly. Recently, Google made it known to everyone that they were giving preferential treatment to mobile friendly sites. Research shows that the VAST majority of people check their email and social media accounts via their smartphone, so it goes without saying that your site needs to be prepared for your mobile visitors. Think about you and your friends: you are out at a restaurant and start talking about something you want to look up. Are you going to waste your time on a site that is not mobile friendly and hard to read? No. You will move on to the next site that will give you the information you are looking for. So make sure your site is up to date AND definitely mobile friendly.

Websites continue to be what I call the “mother ship.” All points of your marketing should be leading to home – your website. Your website is your little corner of the Internet world. You have complete control of all things happening on your website – or at least you SHOULD. Make sure you have the ability to collect emails, answer questions, tell your story, interact, and most importantly educate your customers on why they should be doing business with you. Email marketing, social media, direct mail – everything you do should lead back to the mother ship where you have control. Websites are DEFINITELY not going away. So the real question is – how much do you know about your website?

If you don’t know, it is time to call for help.

Is Your Online Marketing Mobile Friendly?

According to a recent blog post from Google,mobile_friendly starting April 21st they will begin giving higher rankings to websites that are mobile friendly. Google states:

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

It is no secret that Google is always changing their algorithms in order to give the end user the most up to date information when they come to do a search. The never ending game that we as marketers play is how to optimize our content in order to get the best organic rankings that we can in order to get placed higher. Reminds me of a joke I saw last week: Where’s the best place to hide a dead body? The 2nd page of Google!

Based on my experience running Google Ad campaigns for my clients, I can tell you without hesitation when I look at the stats from the ad that tell me where people are coming from, over 80% consistently in the last YEAR have been searching on a mobile device. So I am not surprised Google is moving forward. This is not something to be taken lightly or brushed aside.

An article from Forbes Magazine states,
“According to information we’ve been able to gather so far, it appears that this update will be as significant as Google Panda and Google Penguin, two previous significantly impactful algorithm changes, perhaps even more so. It’s also going to evaluate on a yes-no basis, which means it’s either going to see your site as “mobile friendly” or “not mobile friendly.” 

Let’s face it, eCommerce is not going anywhere and if your site is not mobile friendly, chances are you are missing out on sales to businesses that have a mobile friendly, easy to use website and keep in touch strategy. So what is a business owner to do?

First: Optimize your website so that it will be mobile friendly. If you have been dragging your feet on this, the time is now to get it taken care of. Start by running your website through Google’s Mobile-Friendly test. This will tell you where you need to begin. Here, Google will talk to you about some more common mistakes such as proper coding of image files, not using flash for video – or anything else, and cross-linking inappropriately.

It is not entirely clear how SEO is going to be affected, but rest assured if your site is not mobile friendly your ranking will definitely take a hit.

A lot of this can seem overwhelming unless you know what you are doing with your website, so I recommend not re-inventing the wheel and hiring a professional to take a look at your site and make sure it is mobile friendly. If you are lucky enough to have WordPress as your platform, you should be able to select a different theme that is more mobile friendly.

Second: Look at your email marketing. Almost everyone checks their email primarily through a mobile device while they are on the go. Most business owners that I know that are smart and taking the time to send email newsletters use various companies to put together a sharp email that shares their content and represents their brand,  but when is the last time you updated your newsletter to a more mobile friendly version?

Constant Contact and Mailchimp both have mobile friendly templates that will allow you to see what it would look on on a desktop, as well as a mobile device, before you send it out. Nothing is worse than checking your email on your phone and not being able to read it because you are trying to find a way to get the whole thing on your screen. Most people I know would give up – and that is obviously not good. So make sure your email is readable from mobile devices as well.

Third: Don’t give up on social media. With all the platforms to choose from I understand it can be an overwhelming task to keep up with. But with the increase in mobile devices, the primary way people stay in touch is via their mobile device and their favorite social media platform. If you are struggling with keeping up with it all and cannot afford to hire someone like me to help you, then I recommend choosing one platform – and being great at it. Find the platform that your target market is hanging out in and give that platform all of your attention and time. Be amazing at Facebook. Excel at Twitter. Have the world’s most beautiful set of boards on Pinterest. Do one thing, and do it well, and your business will be noticed online. Use tools such as Pagemodo or Hootsuite to help you organize your thoughts and plan your time online successfully.

Making all of your online efforts more seamless and intuitive for the end user are what is going to set your business apart in the coming months and years. Paying attention to the trends and acting accordingly should be the priority in when connecting with your audience online. Questions? Contact me, I would love to chat about it with you.