Let’s start at the very beginning. A very good place to start…
The beginning is called having a Red Velvet Rope Policy. It is the filter that you set up when you decide what clients you want to work with. Think of all the people that energize, inspire, and motivate you to do your best work. Surround yourself with those people, and “dump the duds”.
Created by my friend and mentor, Michael Port, The Red Velvet Rope Policy is lesson number one I teach my clients – and is also the first chapter in the Book Yourself Solid Coaching system. I became certified as one of Michael’s original coaches back in 2008 – but the red velvet rope policy is something that I have to remind myself to do every day.
Yes, I practice what I preach. Have a RVR is not complicated – but it is courageous as Michael points out. Wow, that is the truth. It is so hard to “dump the duds” when you don’t have a lot of clients to start with. But you should never let fear guide your business decisions. If you surround yourself with the people that allow you do your best work, they will naturally want to talk about how wonderful you are and refer you to their colleagues and friends. I went through the process of “dumping the duds” back in 2007 when I first trained with him. Believe me – it was scary!
But the one thing I implore you to do – examine yourself first. Make three lists. One is the ideal clients, the people you love. One is the duds – the people who are total energy suckers and drain the life right out of you. The third should be a list of people who are on the fence. Then ask yourself, why are they on the fence? Is it something I did? Was I not clear with my instructions or offerings? Is there something I could do differently moving forward to move them over to the RVR list?
As Michael says, RVR is based on the qualities of a person, not their circumstances. So examine your list carefully. Dump the duds, surround yourself with the rock stars – and sit back and enjoy what you do every day. Isn’t that the reason you went into business in the first place?