They say change is good – and especially for a new year! So, for the first time ever on my blog, I am featuring a guest blogger. Ivan Serrano is a very savvy online marketer and has some great suggestions that he shares below on why you should start paying attention to Google+ and their +Post Ads. With all the changes in the social media space going on right now, it is necessary to stay up to date on what is available to you, the entrepreneur. I feel it is my job to arm you with as much information as I can to help you decide what is right for your budget and your business. While many marketers think Google+ is a social media platform of the past, it’s actually a very powerful tool for your business. In fact, Google+ is changing the way brands interact with their customers online through advertisements.
In 2014, Google launched +Post Ads, a Google+ content advertising tool. This feature enables brands with at least 1,000 followers to advertise their Google+ content. Google+ Post Ads utilize the Google Display Network and enables brands to advertise their Google+ posts, videos, and hangouts throughout the Internet.
So, you’re probably wondering why Google+ Post Ads are important for your brand, right? Well, it gives you the opportunity to reach more customers and build more awareness for your brand. In fact, brands who have advertised their Google+ content have experienced 50 percent more engagement than traditional advertising tactics!
Getting started with +Post Ads is quite simple. All you need is a Google+ page with at least 1,000 followers and valuable content to share with your target audience. Once you accomplish these two things, you’ll be able to launch your first +Post Ad campaign.
Creating a +Post Ad campaign is very easy. First, you’ll create a new AdWords campaign with Google. Next, you’ll create your ad and select an ad group. When you create your ad, make sure you choose the best image size for your post and select the best demographics for your target audience. Finally, you’ll save your advertisement and prepare to respond to engagement. As you can tell, creating a +Post Ad campaign is very simple!
Google is changing the way brands advertise their business online. Instead of focusing on product promotion, +Post Ads focus on content promotion. To learn more about +Post Ads and how to create one, check out the infographic below: