I recently picked up a book again that I had gotten away from. It is called Big Magic, by Elizabeth Gilbert. For those of you who don’t know who she is, she is a well-known author probably best known for her book Eat, Pray, Love. In Big Magic however, she was talking about how to have more energy in your life. Although she was referring to someone personally, it made me think: where am I spending all of my energy in my business?
It is so easy to get caught up in what we think we are supposed to be doing. We read articles, blogs, and books. We watch videos and take online classes. We typically listen to whatever catches our eye and spend time coming up with plans based on the latest and greatest promotions and methods. I have a radical idea here.
Stop chasing what everyone says you are supposed to be doing and really evaluate WHAT WORKS FOR YOU.
I know you are thinking, how do I do this though? Sadly, there really isn’t a quick and easy answer. I don’t care what anyone says. In order to know what really works for you, you have to come up with a plan of attack based on what you do best and what your target market really is looking for. Develop a marketing plan on how you will educate people that you are the person to give them what they are looking for, and then TRACK AND MEASURE your efforts. (I recently wrote a post about this.)
That is why this is not a quick and easy answer. Tracking and measuring takes time. You need to be consistent with your approach and your methods at a minimum of one quarter. You cannot try something once and give up. You have to be consistent with how you are marketing yourself, what you are promoting, and then providing whatever that is. When that is all said and done, you do what is commonly called a “Monday Morning Quarterback” recap where you assess what went right, and what went wrong. Once you have this data, you can make a decision on how to move forward. Then you look at the next step.
Did you enjoy it? Was it fun?
Most entrepreneurs start out with excitement and a fire in their belly because they love what they do. But all too often they get caught up in those latest and greatest ways to promote themselves and they start to loose sight of why they started their business in the first place. Running your own business is supposed to be fun! A lot of work, yes, but definitely fun! If you are finding yourself dreading getting out of bed to go run your business, then the time is now to re-evaluate. Just because one method is working like gang busters for someone else does not mean it will work that way for you. Maybe that method is correct, but you just need someone else to carry it out while you focus on something that YOU love to do. My coach and mentor, Michael Port, often says he wants you to have a mad love affair with your business. He could not be more correct. If you don’t even remember why you became an entrepreneur then it is time to stop the madness and focus on where your energy is going and if it is doing you any good. Again, the only way to know this is to TRACK AND MEASURE, and then have a brutally honest conversation with yourself to determine if you had fun. And for heavens sake – if it is a task you hate doing, then DELEGATE. It is not a dirty word!
Just Say NO
In the last two years, I made a conscious effort to step down from every board position I had. As this has been going on, I find myself getting questioned thoroughly as to why. And I simply told them the truth: it was time to say YES to ME. I run my company, I am a Mom of two adorable girls that are in the throws of finishing high school and needing a lot more of my attention to prepare them to leave the nest, and I am wanting to explore new interests and don’t want to be in charge of anything that is not necessary for a while.
The response was amazing to me. Not one, but EVERY woman that heard my response was in awe. They all called me courageous and were so proud of the example that I was setting for other women in business. This made me feel good, but at the same time, made me very sad. At what point did we get labeled “SuperWoman”? Why do we, as women, feel if we are not “doing it all” then we are somehow failing ourselves and our families?
I for one, am not going to let the fear of saying one little word cripple me any longer. I am going to start really looking at my responsibilities and prioritizing better. Of course it is a great idea to donate some of your time to worthy causes, but one of the worthy causes that gets your time SHOULD be your family and your livelihood.
“When you stop chasing the wrong things, you give the right things a chance to catch up.”
So I ask you: what are you spending your energy on while running your business? What can you let go of and do differently? What will make you fall in love with your business all over again?
Helping entrepreneurs get clarity and focus is one of my favorite parts of my business. If you are looking for some guidance and are interested in learning how I can help with customized strategy sessions, contact me today so we can make 2019 your best year yet!