There are multiple blogs I read EVERY week. It is no secret that every entrepreneur must stay on top of their game and keep researching and reading to learn more about what they do and how they can help their clients and customers. Thank goodness for the Internet! I can’t imagine running a business without the ability to get a hold of so much information that can help me when I am struggling with a problem, wanting to learn something new or trying to spread my message to the world. I imagine it is the same for you. Of course, since the Internet is so HUGE – where do you begin?
There are a million different blogs out there all giving wonderful information. Below is my list of some of the blogs that I read weekly that help me put the pieces together of running my company – and I hope you enjoy them as well.
- Mari Smith
For those of you that may not know, Mari is THE Facebook Marketing Expert. She has written several books, is incredibly active on all forms of social media, and I personally have heard her speak on numerous occasions both in person and online. She is a giver. She is constantly showing you tips and tricks on how to make the most of your Facebook marketing platform. If you visit her blog, you will find that she is almost always promoting a webinar or training course that covers various topics revolving around Facebook. Some are free and some you pay for. She also has a really cool “Inner Circle” private Facebook group that you can be a part of if you sign up for one of her programs that puts you in touch with people from all over the world that are trying to learn just like you. There is power in putting your minds together with other entrepreneurs, and I, myself, have asked several questions in that group and have been helped out by total strangers from somewhere in the world. It is a wonderful community. She also has an email that goes out every single Friday that spotlights her top three picks of articles that she thought shared valuable content – and they are NOT articles she wrote. She is constantly learning herself and is happy to share the good stuff when she finds it. If you are not on her list, you should be. Go to her website and sign up!
- ProBlogger/Darren Rowse
I have been receiving Darren’s emails for a long time now. Creating your own blog and content is so important, and it can become very daunting when you have no idea what you are doing. There is so much more to it than just sitting down and writing. Darren not only holds classes to help you learn to be a better blogger, but he continues to share what else he finds on the Internet the way Mari does. He has frequent posts he calls his “Reading Roundup: What’s New in Blogging Lately” that are extremely helpful. His blog is constantly focused on giving you different tools to make your blog better such as commenting system tools, content creation, how to get paid for your blog and a great topic generator tool (which may or may not have been used to come up with this topic. Not going to lie.) He has really taught me a lot about blogging and is another one I suggest you follow. Click here to join his newsletter.
As a blogger, you HAVE to know how to make the most out of each and every post by optimizing your blog. Yoast is a company that created a plugin to be installed on WordPress websites that helps you optimize your website pages, as well as your blog posts. The beauty of this company is that they are also givers. They have written numerous eBooks on how to set up a great website, how to optimize it, content SEO assistance, analytics and more. They have an email newsletter that is always full of helpful tips, as well as an “Ask Yoast” section on their website where you can even talk to their people in more detail about your specific issue. So, yes, they are in the market to sell you their plugin, but they are doing it right by providing you with a TON of extras to show you that they are the best when it comes to website optimization. Check them out here. If you don’t have a WordPress site – I know a company that can help with that too!
- Beth Hayden
I first got introduced to Beth through a mutual friend when she wrote Pinfluence: The Complete Guide To Marketing Your Business With Pinterest. I love this book. I highly recommend it to anyone out there whose target market is on Pinterest and you need to learn how to reach them. What I quickly came to discover is that Beth is also a wealth of information when it comes to blogging, content generation, and list building. She even has a page on her website dedicated to the resources and tools she uses herself in order to run her online business. Once again – a giver! Are you seeing a pattern here? I encourage you to join her list building challenge. This is a great challenge designed to hold you accountable with increasing your subscribers, and therefore your reach, which will lead to more business.
There are definitely more, but these four will get you well on your way of gaining knowledge from industry experts that have certainly helped me along the way.
Speaking of giving…how about you give some of your favorite blogs or or podcasts that help you grow your business! Post your favorites in the comments!
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is not knowing what to write about in their blog. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Not only does it help your Search Engine Optimization (SEO), but it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. The end of the year is approaching and now is the best time to start working on your 2016 marketing content calendar. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2016 Marketing Calendar all set before the end of the year busyness gets in the way!