It seems using video to promote your business is all you see anymore when it comes to fresh ideas for marketing. And with good reason. Video is completely exploding. Just the new features of video inside Facebook alone can make your head swim. Video is really escalating your ability to connect with your followers and fans in ways we weren’t even thinking about as little as a year ago. But you cannot ignore the facts:
- Videos have a 135% greater organic reach compared to photos.
- Between April and November of 2015, the amount of daily video views on Facebook doubled from 4 billion to 8 billion.
- Videos used in emails lead to 200 – 300% increase in click through rates
- YouTube reports that mobile video consumption rises 100% EVERY year.
- After watching a video, 64% of users are more likely to buy the product they just watched about.
But enough about that. We know we need to do it, but there are several reasons holding most entrepreneurs back.
They don’t know what to talk about. They think it is hard. They think they don’t have time. They don’t know how to begin.
It is time to change that way of thinking. So I have put together a series of articles that will give you the information you need to start chipping away at this beast one step at a time. I have broken this down into three digestible parts so hopefully you won’t feel overwhelmed.
Today we are focusing on Part 1: What do I talk about in my videos?
Think of videos the same as a blog. Brainstorm relevant topics that your customers or clients want to learn more about. Every video should be educating your audience somehow on either how you can help, or giving valuable answers that will help them accomplish something, thereby painting you as the expert. Below is a list of topics to get you started:
- Instructional Videos
This one is always helpful and typically the most sought after on YouTube. I know everyone reading this article has looked up a video on YouTube to learn how to do something. It is the same with what you do for a living. Show people various ways you can help them, or they can help themselves, by doing a quick instructional video.
- Introduce Your Staff
The best way to get people to know, like and trust you is to get in front of them. Introductory videos to yourself and your staff will help people feel like they already know you, hence feeling like they are your friend. People like to do business with their friends.
- Testimonials Of Happy Customers
EVERYONE reads the reviews on something, so why not put a review in video form? Ask one of your raving fans to let you record them giving a testimonial.
- New product announcements
If your business is constantly getting in new merchandise, stop and take a quick 30 second video about the latest and greatest product available at your store! This works great for restaurants too!
- Question & Answer Videos
This one is super easy. It is just you, sitting in front of the camera, answering commonly asked questions. End each of those videos by giving your viewers opportunities to contact you with more questions. This not only helps your viewers, but it really establishes you as the category authority.
My suggestions is to not jump into something that will overwhelm you. Start with doing a quick video once a week. You can either film four videos in one sitting and release them once a week, or you can make the time to sit in front of the camera weekly. Either way, you are delivering great content on a weekly basis that your followers will come to love and expect. The key here is consistency. Decide how often you will do it and stick to it. I promise – the results you will get will be worth it.
So now that a HUGE piece of what holds people back (the whole, “what do I talk about thing”) is out of the way, the next article in my series will be the next big stumbling block: equipment. I will go over simple ways to get you started – that you probably already own.
Are you feeling better about taking on video? If not, give me a shout and we will figure this out together.
When I first started my coaching business almost eight years ago, I have to admit I was crazy scared. Even though I had been running a successful company for the past seven years with my husband, I had my fears and doubts about being as successful with this new branch to our company. Every entrepreneur has doubts and reservations, but what makes a successful one is the one that has the ability to not let the fear prevent him or her from pushing forward. Having been coaching entrepreneurs for the past eight years, I am seeing a trend of the types of fear that tend to hold people back, thus preventing growth and success.
Fear Of Change
I know what it is like to not want to change anything out of fear that something will not work, and thus cost you money. But change is inevitable. You have to roll with it. Let’s take technology for example. The world is moving at such a rapid pace, it is imperative that you move with it so you can remain competitive. Don’t let your website become stagnant and outdated. Invest in your technology infrastructure so it is easy to do business with your target market. Learn the best platform of social media so you can speak directly to your audience and form relationships. All of these things can be frightening. I have seen many a business not want to change their website or infrastructure because they are afraid of possible hiccups. Let me be clear – if you don’t stay up to date, your customers or clients will find someone that is.
Fear Of What Other People Think
This has happened to me multiple times over the years. Let’s take my website for example. I have never really been a fan of my website. I always put together what I thought was the “proper” business site that would attract my target market. Boy, was I wrong. I was stifling my creativity and my personality. And I did it repeatedly. I thought if I did what I wanted, I would scare off would-be clients. I was completely wrong. I finally stopped caring that I was going to upset someone and embraced what I teach my coaching clients: THE RED VELVET ROPE POLICY. RVR, in an extreme nutshell, means you only work with the clients that energize and inspire you, and motivate you to do your very best work. So I changed my website – from top to bottom. I put together a site that I feel will attract the people I am meant to serve. And I could not be more excited about. But it took guts. It took getting over the fear of what other people will think when they see my website for the first time. Some people may not like it at all – and that is OK! I am clearly not meant to work with them. AND THAT IS OK! You are never going to please absolutely everyone, so stop holding back something you are wanting to do out of that fear.
Fear Of Growth
This is a big stumbling block I see with business owners. They want to grow, but are afraid of what comes along with growth. With growth comes greater responsibility, new systems to learn, new employees, new processes and new challenges. It is easy to sit back and maintain the status quo – but that will never get you anywhere. My advice is that you assemble your very own “Business Dream Team.” If you are taking on growth, you need a team. Schedule appointments to talk with your banker, accountant, tech person, whomever you need, and formulate a plan to move forward. Most importantly – have someone hold you accountable to get it done. That is where I see most business owners mess up. They have big plans, know all the numbers, but get side tracked by life or FEAR and never accomplish their goal. Don’t let fear hold you back. If you need help, get help. You can do it.
I spent a lot of years being fearful and trust me – ain’t nobody got time for that! Embrace your fear head on. Maybe you will mess up. That is okay. At least you have learned what not to do. Don’t let your fear of what could happen – make nothing happen.
Starting in 2009, I took it upon myself to develop a “Business State of the Union.” Our company had been growing since its inception in 1997, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or to my husband if something were to happen to either one of us. Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.
But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you? Who has access? Where are the passwords?
Setting up your own State of the Union (SOTU) is an essential part of running your business. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.
Step One: Collect all the data.
- Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works?
- Social Media – As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login. There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
- Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc. where you can log on to the email?
- Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
- Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
- Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
- iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.
I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.
Step 2: Where To Store It
Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. We use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.
Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.
My husband and I have placed our SOTU onto Dropbox, which is not only accessible to us both, but makes it easy to update the information. I also have a hand written copy that I keep with the wills in a safety deposit box – just because I am anal like that.
Step 3: Update on an annual basis.
For us, that just happens to be every August. Set a date on your calendar – one that you will stick to. It only takes us less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.
The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge.
So how many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?
Recently my husband and I celebrated our 14th year in business, and I have been doing a lot of reflecting on what has made us successful entrepreneurs. During that time, I have poured myself in everything I could get my hands on from blogs, online classes, in person classes, certifications, webinars, books, networking events and just plain evolving with the times. We have definitely had our teaching moments that included some bumps and bruises along the way! So with that in mind, I would like to share some of my favorite teaching moments and tips with you in hopes that I can help a fellow entrepreneur.
This is number one for a reason. It is easy to get caught up in the day to day operations and to let some of your tasks slide. Running a business requires having a lot of balls in the air and sometimes, certain important aspects will inevitably get put on the back burner – on then to never get moved to the front burner. It is imperative that you have someone holding your feet to the fire to get all the important tasks done. Not only that, you need someone to hold you accountable for your “Next Big Thing.” In order to be successful, you have to grow. In order to grow, you need an Accountability Partner. Typically this is a business coach of some sort that is trained to help you put processes in place to grow your business, or perhaps and investor. A great book on this topic you can check out is called No More Excuses: The Five Accountabilities for Personal and Organizational Growth. Nine years ago I new I need help to grow so I called a business coach. Every successful entrepreneur has someone that is holding them accountable. If you don’t, it is time to get one. I would love to help.
A mentor is not necessarily the same thing as an accountability partner. A mentor, however, is definitely someone you look up to, admire, and want to emulate. I find that when I get stuck in a rut or am maybe feeling a little lost that a visit to my mentor will help get me energized and re-motivated. Your mentor could be anyone. A peer in business, someone that was in your field that is not retired, a family member, a teacher or professor of some sort, or anyone that energizes and inspires you to do your best work. Could even be someone you admire from afar but watch how they run their business (a/k/a Barbara.) Take a moment to think about who that is, and pay them a visit.
A Dream Team
In my book that I wrote for couples that work together, I refer to this as my “Board of Directors.” Entrepreneurs that are getting it done will surround themselves with people who know more than they do – and can help them in the areas where they are lacking. Some suggestions are your technology guy (because there is no successful business without successful and seamless technology), your banker, your accountant and your lawyer. It should also include someone who has knowledge that can help your business specifically depending on your trade. Then at least once a year minimum, get these people together for a board meeting and let them know how you are doing and what you need help to do next. Have them brainstorm with you. Don’t assume if your business is small that you can’t act like a larger business. These people are here to help you grow. So let them.
A State Of The Union
This one is a topic that no one ever likes to talk about. But the reality is, you will not be here forever and someone needs to know how to get to the important documents, passwords and processes that run your business. Put all of this information into a document or system that someone can have access to. That’s right: every password, every login, every program you use should be documented somewhere so the person you trust does not have to jump through hoops to help deal with the day to day of your business. This is here for your protection, as well as your family. If you are in an accident and are going to be out of the loop for a while, you will want someone to be able to be YOU. If this person is not your spouse, then it should be someone who is there that you can trust. Sit them down once a year and go over your “state of the union.” Make sure they have access to everything. Trust me, you do not want to wait on companies like Google or Facebook to release information when time is of the essence. Plan ahead.
I never dreamed I would be an entrepreneur, and quite honestly went kicking and screaming along the way. But through my many stubborn years of learning the hard way, I managed to pick up these plus many more golden nuggets that have contributed to my husband’s and my success. And now I cannot imagine my life any other way. But I want to hear from YOU. What are some habits that you feel have made you successful as an entrepreneur? Share them in the comments below!
Last night I was skimming through my Facebook feed one final time before I shut the tech down for the night and came across a particularly poignant post from Elizabeth Gilbert. For those of you who don’t know she is a well-known author, probably best known for her book Eat, Pray, Love, and has recently been on tour with Oprah Winfrey while releasing her newest book, Big Magic. She was talking about how to have more energy in your life. I thought it was a fabulous article that focuses on you as a person, but it made me think: where am I spending all of my energy in my business?
It is so easy to get caught up in what we think we are supposed to be doing. We read articles, blogs, and books. We watch videos and take online classes. We typically listen to whatever catches our eye and spend time coming up with plans based on the latest and greatest promotions and methods. I have a radical idea here.
#1: Stop chasing what everyone says you are supposed to be doing and really evaluate WHAT WORKS FOR YOU.
I know you are thinking, how do I do this though? Sadly, there really isn’t a quick and easy answer. I don’t care what anyone says. In order to know what really works for you, you have to come up with a plan of attack based on what you do best and what your target market really is looking for. Develop a marketing plan on how you will educate people that you are the person to give them what they are looking for, and then TRACK AND MEASURE your efforts.
That is why this is not a quick and easy answer. Tracking and measuring takes time. You need to be consistent with your approach and your methods at a minimum of one quarter. You cannot try something once and give up. You have to be consistent with how you are marketing yourself, what you are promoting, and then providing whatever that is. When that is all said and done, you do what is commonly called a “Monday Morning Quarterback” recap where you assess what went right, and what went wrong. Once you have this data, you can make a decision on how to move forward. Then you look at the next step.
#2: Did you enjoy it? Was it fun?
Most entrepreneurs start out with excitement and a fire in their belly because they love what they do. But all too often they get caught up in those latest and greatest ways to promote themselves and they start to loose sight of why they started their business in the first place. Running your own business is supposed to be fun! A lot of work, yes, but definitely fun! If you are finding yourself dreading getting out of bed to go run your business, then the time is now to re-evaluate. Just because one method is working like gang busters for someone else does not mean it will work that way for you. Maybe that method is correct, but you just need someone else to carry it out while you focus on something that YOU love to do. My coach and mentor, Michael Port, often says he wants you to have a mad love affair with your business. He could not be more correct. If you don’t even remember why you became an entrepreneur then it is time to stop the madness and focus on where your energy is going and if it is doing you any good. Again, the only way to know this is to TRACK AND MEASURE, and then have a brutally honest conversation with yourself to determine if you had fun.
So I ask you: what are you spending your energy on while running your business? What can you let go of and do differently? What will make you fall in love with your business all over again?
Helping entrepreneurs get clarity and focus is one of my favorite parts of my business. If you are looking for some guidance and are interested in learning how I can help with customized strategy sessions, contact me today so we can make 2016 your best year yet!
Back when I was building up my business, I had a part-time job working in a Chiropractic/Acupuncturist’s office. When people would inquire if their certain ailment could be dealt with using acupuncture, he told me to always tell them yes. At the time, I just thought, “Wow, that is a bold move. What if you don’t know? Then what are you going to do?” But honestly, his advice has gotten me very far in my business.
The answer is always yes – then you figure out how to do it.
What I have come to learn is not only did he get new clients in the door (smart), but he also furthered his own education at the same time. He pushed the envelope of his knowledge every day. He loved what he did and he wanted to share it with the world, as well as help people. So if they called asking if acupuncture could help with their situation, he always said yes – and then he figured out how to make it happen.
That is what entrepreneurialism is all about. The answer is always yes, even if you don’t know how, and then you find a way to do it. So what if you do not know how to do something right now. You will learn. You will figure it out, and then you will know for next time. You may even discover a new offering you did not think of before. This my friends is called INNOVATION, and a lot of products we use today are because someone said yes – and then figured it out.
So let’s think about some of the things that will help with figuring out a way to say YES.
Are you using all the methods of technology possible to make this task happen? My husband and I have had an IT business for the last 18 years, and we have definitely seen technology evolve. For example, when we first started out he physically had to be on location at all times to deal with the problem. Now there is software he uses to remote in to your machine and take care of it. Faster for the locals, yes, but now he can help people virtually anywhere in the world. My point is to look for various software applications or programs that may help you accomplish what your clients are asking you to do for them.
Tapping In To Your Network
Sometimes, it does indeed take a village. Maybe what you are trying to do entails some knowledge that is not your specialty. But you know who can help you with that piece. So reach out to them! Every entrepreneur should have a network of professionals surrounding them. If you are a smart entrepreneur, you are constantly networking to get the word out, but you should also be meeting other people that can potentially help you someday. So comb through your list of contacts and see if there is someone who can help you and then brainstorm a way to package it!
Maybe you plain just don’t know how to do it and no one else does either. Fine. Then find a class or webinar and learn it yourself. There is a webinar for everything these days. Further your education by mastering a new skill. I will use my husband as an example again. When he is setting up WordPress websites for people, we are constantly being asked if their site can do a particular task. And guess what – there usually is a plugin already out there that will handle the job. And if there isn’t, we will learn how to make it ourselves. Because that is what you do to get the job done. And in the end, you just furthered your knowledge as well as made your client happy – just like my chiropractic friend. That is a win win in my opinion.
Necessity is the mother of all invention. A wise saying, but that is why we have entrepreneurs. Entrepreneurs are the ones that continuously come up with products or services that will fill the needs of their clients or customers. This should be you. What is the last thing someone asked you for and you told them no? I realize there may be very specific circumstances where you cannot say yes, but those are becoming less frequent. The world is evolving and technology is helping. So I challenge you to make a mindset shift and start saying YES instead of no. That yes could be the next stream of income you never knew you had.
So tell me, when have you recently said no? What were the circumstances? Post in the comments and let’s all help figure out a way to say YES!