Posts Tagged ‘entrepreneurs’

Why Putting Your Content On Multiple Platforms Is So Important

Hi, everybody. Danelle Brown with Queen Bee Consulting. I’m here to talk to you today about the importance of putting your content on multiple platforms. Now, we all know what happened last week with the shutdown with Facebook, and a lot of people were in a panic. Fortunately, I was not worried. I help my clients put their content on multiple platforms. If you are making sure to hit multiple platforms, then one being down will not be a big deal. Speaking of platforms, the one I really want to focus on today is video.

Video is the next best thing to being there in person. And when you put your videos on YouTube, for example, a different platform, not just Facebook, you’re also searchable on Google, which is very, very important in order to get your content to more people. You can also use that same video to upload to LinkedIn or Twitter or any other platform where your target market is hanging out.

A common question I get, is how long should the video be? And that’s the big question. According to a recent study, 37% of videos are watched when they’re in the one to four minute timeframe. And that’s great. You can keep your message clear and concise. But the next closest popular amount of time, which was 22% of people, said they enjoyed watching videos that were 10 to 19 minutes long. The only way that works though, is if you keep your content engaging, relevant, entertaining, and really bring the information that people want to the video. They’ll keep watching if you’re giving them what they want.

Now, another question people keep asking me, “Well, how do I get started?” It’s very simple. You don’t need a lot of equipment. For example, I’m shooting this on my iPhone. You just need a phone. And a tripod is very important. And if you don’t have good lighting, get a ring light. They’re not expensive. You can find them on Amazon.

One of the biggest pushbacks when it comes to video that I hear from people is, “I have no idea what to say, or I’m too scared. I’m really nervous about being on video.” And I get it. I get it. You got to really get over your fears and jump in with both feet. Maybe in the beginning, it won’t be the best, but you will get better in time. Now, a good friend of mine, his name is Tom Bailey, has a company called Succeed Through Speaking. And he has a five-step plan that he can help you get over your fears and focus on what you need to do to reach your target market. Click here for the link so you can sign up.

His next program introduction is November 4th and it’s FREE. You literally can’t lose anything here. All you got to do is listen to what the man has to say. It’s completely virtual. You don’t have to go anywhere. Listen to what he has to say. Once you get over your fears and you need help with your video, that’s when you call me.

So again, make sure you’re putting your content on multiple platforms. Video really is the place to be because that’s how you connect with your audience. They can still see your face, hear your voice and start to form that relationship with you. If you have any questions, contact me today!

It Takes A Team To Grow A Business

Growing a business takes a village – for every business owner. There simply are not enough hours in the day. Everything needs to be done, and it is so easy to let life get in the way and allow things to get put on the back burner. No matter what stage you are at in your business,  money can be tight and your schedule can be even tighter so you find yourself burning the midnight oil to try to get it all done. After all, if someone else is doing it, it will cost you money, right?

Well, sometimes yes, and sometimes no, and sometimes not as much as you think.

So with that in mind, here are my tips on trying to figure out what to delegate and what to handle yourself.

1. Make A List Of What Needs To Be Done

Sit down and write all the tasks that need to be done – in your business and in your home – from Accounting to Yardwork. I mean list everything. Even if you think it is a small detail, put it on the list. I found a helpful list online of tasks you can delegate. This list may help you get the wheels turning of all the tasks you need to do if you are having trouble – which I doubt!

2. Pick The Activities That You Like To Do

This one seems silly, but it is very important. The tasks that you actually enjoy doing are more likely to get done before the ones you don’t enjoy. It is just human nature to put off what you do not enjoy. You may also be in a rush to get through those tasks since you don’t enjoy them and the quality may go down. This will show in the long run and can be very detrimental to your reputation. Don’t let the name of your business suffer just because you don’t enjoy a specific task. So put your name next to all the tasks you actually enjoy.

3. Who Do You Call?

Freelance people are a great option to go investigate. Especially now that working from home is so much easier than it used to be. There are many virtual assistants out there that can take on a multitude of different tasks including bookkeeping, content writing, social media, etc. Look at your list and start investigating local companies or online freelancers that can take on the more professional tasks for you. Ask your local Chamber of Commerce for help. Look at the people you network with on a regular basis. Take a look at the list I have below of just a few options:

  • Virtual Assistants – there are many local options, as well as online sources. Do your homework and check references. There is a lot that VA’s can do for you so you can focus on the tasks that make you money!
  • Copywriters – Keeping an up to date blog is very important for SEO purposes as well as establishing trust and credibility. Writing can be a daunting task if it is not your favorite thing. Blogs, press releases, any kind of printed material – get a professional to help you if this is not your thing.
  • Web Designers – Yes, WordPress and the like is basically simple. But investing the dollars to have someone set it up correctly will go a LONG WAY in the long run. If this is not your skill set – then call someone. You will be glad you did.
  • Online Business Presence – This means social media, video, email marketing – anything and everything that happens online. Make sure you are putting your best foot forward. When it comes to video and social media – I would love to help!
  • Business Coaches – even the highest paid athletes or biggest millionaires have someone coaching them and holding them accountable. Don’t rest on your laurels – challenge yourself. If you are the smartest person in the room, then you need to find a new room!

I understand this list covers a lot. I am happy to give recommendations on any of the above. Which leads me to point #4…..

4. Don’t Be Afraid To Ask For Help

Sadly, many entrepreneurs are still just too afraid to ask for help. Some reasons may be money, some are confidentiality, some are just plain fear someone will find out they are not Superman. Trust me, no one thinks you need to be a martyr or a super hero. If you do your homework, you will find reputable, trustworthy organizations or people. If you sit down and take the time to plan out who is in charge of what, it will allow you to do what YOU do best – make money!

So, what do you think? What are some services you have used that you can recommend to others that have really helped your company out? Let’s share them in the comments and help your fellow entrepreneur!

Smart Business Resources for Pandemic Recovery

pandemic recoveryAs business owners find their way to get back to normal, or to find their new normal, I was delighted to be spotlighted in a recent article on various resources you can use to get your business back on track. Thanks to Elena Stewart of ElenaStewart.com for the great shout out to me, as well as the other suggestions. Let me know what you think!

 

From delayed reopening to pandemic pivots, many businesses have struggled to maintain solvency throughout prolonged quarantine periods. The good news is that there are ways to keep growing your business, even if your physical doors are closed. Check out these resources to get a head start on your company’s pandemic recovery.

Learn Some New Moves

No matter what type of business you operate, there’s a workaround for sourcing income while your physical doors are closed. Consider these platforms and methods.

  • Upgrade your digital marketing by working with Queen Bee Consulting.
  • Use video streaming platforms and software to deliver virtual services to customers.
  • Implement e-commerce strategies for selling products and services online.
  • Go mobile with in-store offerings; curbside pickup and delivery are highly popular (and lucrative) models.
  • Start reaching new customer subsets with marketing research and implementation. You can use freelancers for market research services if this is outside your wheelhouse.

Keep Tabs on Your Cash

You may not have a ton of income coming in (for the moment). However, navigating your business finances is a crucial step toward post-pandemic success. Consider these resources for tracking your incoming and outgoing amounts.

  • Get started with a solid bookkeeping strategy so you’re organized and solvent.
  • Hire a financial consultant to make sense of your financial situation and any unique challenges.
  • Reduce overhead costs wherever possible to streamline your budget.
  • Check out small business grants to help make ends meet without complicated repayment requirements.

Work a Bit Smarter

You may still be putting hours in while your business is closed – and you’ll definitely be working overtime if you’re reopening. Either way, there are ways to work smarter and save your energy for when business ramps back up.

  • Explore technology that can make your life easier – think chatbots for your website, automated client emails, project management software, and more.
  • Set measurable goals with set deadlines so you can see progress happening.
  • Employ time management strategies to get the most hours of your day.
  • Avoid burnout by taking time away to recharge and refresh as a human, not a business owner.

There’s no foolproof approach for ensuring your business outlasts the pandemic. But with these resources, you have a solid plan for shaping a venture that has a fighting chance.

Ready to take your business to the next level? Working with a business coach from Queen Bee Consulting can help grow your business! Complete this form or call 618-530-7166.

Photo via Unsplash

Video – Why It Is One Of The Most Effective Forms of Marketing Your Business

Time to wake up: Since Corona took over our lives, everyone is getting their information online. Before this, every year – heck every week – we were seeing massive strides in the way companies were using video to market their business, as well as the platforms making changes allowing them to take their video to the next level.

YouTube traffic expanded more than 60% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.

Facebook Live videos continue to be a game changer,  that include adjustments to make the videos shot vertically look better on mobile devices, the watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV. Instagram TV is a game changer as well.

Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.

So what are some more ways you can use video to market your business?

  1. Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
  2. Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
  3. Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
  4. Answer emails with a video message. I recently tried this out to a prospective client. I had left phone calls and emails to schedule a meeting and heard nothing. Then I recorded a video and sent that back to their email. They called me back!

Video is the next best thing to being there in person. If you can’t show up in the flesh, do it on video. It makes a bigger impact than just an email or a text. It is amazing what the power of your face can do! I recently wrote several posts on how to utilize video to market your company.

I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”

I completely agree. Using video to market your business is definitely not going away and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.

I would love to help you! Contact me today so we can get started on a video marketing strategy to help YOUR business.

Does Your Business Have A State Of The Union? – 2020 Edition

business state of the unionStarting in 2009, I took it upon myself to develop a Business State of the Union. My company had been growing since its inception in 2008, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or someone I trusted in case something were to happen to me.  Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the The Atlantic about having a social media will. Now, more than ever, I believe this is extra important considering the pandemic our world is facing.

But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you?  Who has access? Where are the passwords? You never know when you will need to have these things ready for someone to take care of your estate.

Setting up your own State of the Union (SOTU) is an essential part of running your business. I am on my 12th year of doing so, and remind everyone annually at this time. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.

Step One: Collect all the data.

  1. Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works? A common one that comes to mind is Quickbooks. But this can also include any type of industry software that helps you run your business.
  2. Social Media –  As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login.  There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
  3. Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc.  where you can log on to the email?
  4. Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
  5. Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
  6. Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
  7. iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.

I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea. You also need to know that Hulu and Netflix accounts cannot be changed. If those accounts are set up under you, a new account will need to be created.

Step 2: Where To Store It

Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. Once I can recommend is Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.

Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.

Last year I even placed everything “in order of importance” to the best of my ability, just to make it easier on my executor. I have placed my SOTU onto Dropbox, which is not only accessible to me and my executor, but makes it easy to update the information. I also have a printed copy that I keep with the wills in a safety deposit box – just because I am anal like that.

Step 3: Update on an annual basis.

For me, that just happens to be every July or August. Set a date on your calendar – one that you will stick to. It only takes me less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.

The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge. I make all of my Accountability Program clients do this.

So consider this your annual reminder! How many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?

Six Tips For Business Owners To Survive The Coronavirus Quarantine

Tips For Business Owners To Survive The Coronavirus QuarantineHere we are – in the middle of a pandemic, and everyone is on edge. We are surrounded by people being laid off, losing jobs, losing income and almost about to lose their minds.  But you have to still have a business to run. And you still have to make money. Obviously, some distractions are harder to overcome than others, such as those of you who have also become your child’s teacher. The fact of the matter is now you have to adjust to what will become your new normal for a while. How long this will be for is hard to say. In the spirit of  “quaran-teaming”, I have come up with a list of tips that are helping me, as well as my clients, stay focused. I hope you find these helpful for your business as well.

1. Adjust Your Schedule
For most of you, working hours have already taken on a new meaning, but now that we are all forced into working from home, it is imperative that your working hours be flexible. We are dealing with people who have kids at home, or having to connect with people from different time zones. Not everything is going to work as it did before. The important thing is to access who needs your attention and when, then adjust your schedule accordingly.

This may mean you get up earlier in the day and work a few hours, take breaks for the kids, and then work some more. Maybe you work in the morning and the evening, but take the afternoon off.  There are more hours in the day than just 9-5, so use them!

2. Make A To-Do List
I am a HUGE fan of lists. Lists help me stay focused on my tasks. They help me remember every detail. They hold me accountable to the things I know I HAVE to get done. There is something about seeing it on the list that really motivates me to get it done so I can do the best part: CROSSING IT OFF! I know we have a lot of ways to keep lists, but there is something so empowering about physically crossing off an item on your list. I feel such a sense of accomplishment when I do it. It also serves as a reward!  A way to do this online is to use Trello. Big fan of this one too.

3. Take A Look At Your Technology
So you want to take a break but you are still waiting on that ever important email. With all of the technology available to us today, you can make your office mobile any time you wish. But you have to have the right technology in place to do it.  Take a look at your smart phone, is it up to the task? If not, now would be a great time to upgrade.

How are you saving your documents? Do you utilize cloud based services like Dropbox to access your documents from anywhere? Cloud based systems are often free or low cost so you don’t have to be beholden to your desktop or laptop. Just access them from your smart phone or iPad and move on.

Zoom is offering a lot of their services free right now, so make sure you check them out. Video conferencing is obviously the next best thing to being there in person!

4. Take A Class
Sometimes, a little knowledge will go a long way. I find that taking an online class or webinar that will teach me something renews my goals and helps me focus on my vision. Clients definitely will be thrilled that you are staying current with your craft. Knowledge is power. Take advantage of the time and sign up for a class and learn something new. It will motivate you to stay on target, and who knows? Whatever it is you learn will help you make additions to your current offerings which equals more money! Who wouldn’t want to make more money?

5. Get Over Your Fear Of Video
Video is the next best thing to being there in person. Even though you are stuck in your home for the unforeseeable future, you can still reach your clients and possible new customers with the power of video. Start simple with something like Facebook Live. You can also use Instagram, YouTube, or whatever platform you feel comfortable on. Video accounts for the highest amount of engagement on social media. It is time to lose the fear. Everyone is connecting from their homes. This is the most opportune time to connect – people will be delighted to see your face because they miss you – and they miss interaction. They will be more likely to listen to what you have to say. It is time to drop the inhibition and go for it. If you have more questions, I invite you to read through my blog – I have lots of tips there. You can also reach out to me directly.

6. Get An Accountability Partner
I have talked about this many times, but it is especially important when you have extra distractions going on. You can adjust your schedule, make to-do lists, examine technology and take classes all you want – if you actually DO THEM. Big ideas are great – but the success lies in the EXECUTION. An accountability partner makes sure you stick to your goals and helps you to have skin in the game. I have one – you should too. I would be happy to help you as well.

I would love to hear some of your tips. What is keeping you motivated during this quarantine? What helps you stay on task so you can take some time off and enjoy the weather? Post your thoughts in the comments below!

Ways To Market Yourself Other Than Social Media

market yourself other than social mediaTwo weeks ago, the unthinkable happened to business owners: Facebook and Instagram went down for several hours. Everyone was scrambling. Building your following on Facebook or Instagram, or any private company’s site, can be a double-edged sword if their system goes down. Now don’t get me wrong, these platforms are the most widely used and you should DEFINITELY keep using them, but what I am saying is don’t put all your eggs in one basket. All business owners need to consider multiple avenues of marketing other than social media. I have put together a list of several that are still useful and should be included in your marketing repertoire no matter what.

Email Marketing

You cannot ignore how valuable it still is to have someone’s email address. Compiling a quality list of current emails is pure gold that you have access to whenever you want, which is priceless. You can set up drip campaigns, send thank you emails, special announcements, congratulatory emails, share testimonials, the list goes on and on. It is also an opportunity to showcase some of your best work. Share video tutorials or perhaps some podcast interviews you have done recently. Note: make sure you are optimizing for mobile devices. Fifty percent of all emails are now opened on a phone, so you want to make sure it opens quickly and is easy to read and follow through on whatever call to action you attach to it.

Text Marketing

We are starting to see more and more companies utilize the power of a text. It may take people a few days to check and follow up on email, but let’s face it – we are always checking on whatever text has just come in. This is not a service reserved for just big box stores or larger chains. Small business have the same opportunities to utilize this service at very affordable rates. It is always permission based, so you know people are interested, and the message can lead the receiver anywhere you want them to go, allowing you the opportunity to gather more information in addition to making a sale. Better yet – it applies to all ages since everyone texts. Definitely worth checking out.

Snail Mail

When I reference snail mail, what I am specifically referring to are cards. HAND WRITTEN cards. I know there are services out there that do it automatically for birthdays, anniversaries, etc., but what I am referring to are “just checking in” cards. How hard is it to pick out two people a week to just say, “Hey, haven’t talked to you in a while and wanted to know what was new.” Who doesn’t love getting a hand written card in the mail? It is not expensive to have some with your logo printed up. I recommend GotPrint.com. They are very affordable and high quality. Just think of the smile on their face when they see you have thought of them. You never know what it could spark.

Networking

And of course, nothing beats face to face check-ins. Networking has always been and will always be my favorite form of keeping in touch. The key to great networking really comes down to one thing: consistency. You have to keep putting yourself out there. Consistently showing up proves to people you are a dedicated business owner, allows you to meet new people on a regular basis, and establishes a great reputation for your company. Stay informed of the local Chamber of Commerce events, Meet Ups, and also do a quick scan of local events on EventBrite. If you join an organization, make sure you can actually attend a majority of their events, otherwise it is a waste of time and money. It should also go without saying – but be prepared. Have plenty of business cards so people know how to get a hold of you after the event.

Marketing is a task that needs to be handled every single day you are running your business. We are lucky we live in a world where that can typically – and effectively – be done online primarily, but what happened a couple weeks ago is a good reminder to have a few other forms of promotion already going on so you are still out there getting the job done no matter what happens in cyber space!

Got questions? Comments? Want to learn more about what Queen Bee Consulting can do to help you promote your business? Contact me and we will sit down and figure it out!

What Are You Spending Your Energy On While Running Your Business?

spending your energy onI recently picked up a book again that I had gotten away from. It is called Big Magic, by Elizabeth Gilbert. For those of you who don’t know who she is, she is a well-known author probably best known for her book Eat, Pray, Love. In Big Magic however, she was talking about how to have more energy in your life. Although she was referring to someone personally, it made me think: where am I spending all of my energy in my business?

It is so easy to get caught up in what we think we are supposed to be doing. We read articles, blogs, and books. We watch videos and take online classes. We typically listen to whatever catches our eye and spend time coming up with plans based on the latest and greatest promotions and methods. I have a radical idea here.

Stop it.

Stop chasing what everyone says you are supposed to be doing and really evaluate WHAT WORKS FOR YOU.

I know you are thinking, how do I do this though? Sadly, there really isn’t a quick and easy answer. I don’t care what anyone says. In order to know what really works for you, you have to come up with a plan of attack based on what you do best and what your target market really is looking for. Develop a marketing plan on how you will educate people that you are the person to give them what they are looking for, and then TRACK AND MEASURE your efforts. (I recently wrote a post about this.)

That is why this is not a quick and easy answer. Tracking and measuring takes time. You need to be consistent with your approach and your methods at a minimum of one quarter. You cannot try something once and give up. You have to be consistent with how you are marketing yourself, what you are promoting, and then providing whatever that is. When that is all said and done, you do what is commonly called a “Monday Morning Quarterback”  recap where you assess what went right, and what went wrong. Once you have this data, you can make a decision on how to move forward. Then you look at the next step.

 Did you enjoy it? Was it fun?

Most entrepreneurs start out with excitement and a fire in their belly because they love what they do. But all too often they get caught up in those latest and greatest ways to promote themselves and they start to loose sight of why they started their business in the first place. Running your own business is supposed to be fun! A lot of work, yes, but definitely fun! If you are finding yourself dreading getting out of bed to go run your business, then the time is now to re-evaluate. Just because one method is working like gang busters for someone else does not mean it will work that way for you. Maybe that method is correct, but you just need someone else to carry it out while you focus on something that YOU love to do. My coach and mentor, Michael Port, often says he wants you to have a mad love affair with your business. He could not be more correct. If you don’t even remember why you became an entrepreneur then it is time to stop the madness and focus on where your energy is going and if it is doing you any good. Again, the only way to know this is to TRACK AND MEASURE, and then have a brutally honest conversation with yourself to determine if you had fun. And for heavens sake – if it is a task you hate doing, then DELEGATE. It is not a dirty word!

Just Say NO

In the last two years, I made a conscious effort to step down from every board position I had. As this has been going on, I find myself getting questioned thoroughly as to why. And I simply told them the truth: it was time to say YES to ME. I run my company, I am a Mom of two adorable girls that are in the throws of finishing high school and needing a lot more of my attention to prepare them to leave the nest,  and I am wanting to explore new interests and don’t want to be in charge of anything that is not necessary for a while.

The response was amazing to me. Not one, but EVERY woman that heard my response was in awe. They all called me courageous and were so proud of the example that I was setting for other women in business. This made me feel good, but at the same time, made me very sad. At what point did we get labeled “SuperWoman”? Why do we, as women, feel if we are not “doing it all” then we are somehow failing ourselves and our families?

I for one, am not going to let the fear of saying one little word cripple me any longer. I am going to start really looking at my responsibilities and prioritizing better. Of course it is a great idea to donate some of your time to worthy causes, but one of the worthy causes that gets your time SHOULD be your family and your livelihood.

“When you stop chasing the wrong things, you give the right things a chance to catch up.”

So I ask you: what are you spending your energy on while running your business? What can you let go of and do differently? What will make you fall in love with your business all over again?

Helping entrepreneurs get clarity and focus is one of my favorite parts of my business. If you are looking for some guidance and are interested in learning how I can help with customized strategy sessions, contact me today so we can make 2019 your best year yet!

If You Don’t Track, You Don’t Have Jack

track your marketingAdmittedly, this title is a bit harsh. Sometimes the truth hurts. But even in its semi-extreme “crassness” – it is 100% accurate.

I am referring to your marketing. I know a lot of people tend to groan when I even bring up this word. It is a rather large, all encompassing task. Marketing can mean a million different things and it can be done a million different ways. There are also a million different books, blogs, newsletters, and magazines all about it. But no matter how you slice it, it really all comes back to one thing:

Are you tracking where people are coming from?

If the answer is no, then you are wasting your time and money on all your efforts. You may as well take some scissors to your money.

I wanted to write about this topic specifically this time because I have seen a consistent pattern with my new and prospective clients as of late. None of them are tracking where their new people are coming from. This is imperative to your marketing plan. If you don’t track, you have no idea which method is working. You have no clue where to keep spending your marketing dollars. So I have come up with a short “best practices” list for tracking your efforts.

1. Front Line Personnel

They represent your company. They are your first line of offense when new people walk in and/or call. I have spent countless hours training my own staff as well. Your front line must understand it is IMPERATIVE to their job that they ask, “How did you find us?” Unfortunately, this is often overlooked or simply not done. We all know there are forms to fill out when we go somewhere new. There is always a line on that form asking “How did you find us?” Quite often it is not filled in. Then it becomes your front line person’s responsibility to ASK. Their job is to make sure all the information on the form is filled out. ESPECIALLY THIS LINE. Make sure your staff knows it is a priority. If new people stop coming, so does their paycheck. If you don’t have a front line – then guess who this person is that needs to ask? YOU!

2. Keep Detailed Records

You have to keep the information about who they are and where they came from in ONE PLACE. This can be done a multitude of different ways, but the important thing is to keep up with it and stay current. In the beginnings of my business, I used a simple spreadsheet on Excel. I made tabs at the bottom, one for each month of the year, and typed the person’s name in the first column and then where they came from in the next column. At the bottom, I would list the totals. Over time, I began to see a pattern of where they were coming from. This information was invaluable! I knew exactly what types of marketing were working for me and where to keep spending my time and money. Obviously, this is pretty basic. You can use various CRM softwares like zoho.com or Hubspot for small business that also have other features that will help. But once again – you have to keep up with it. It will pay off, trust me.

3. Code All Your Materials

QR codes are not dead. They are easy to make and easy to link to wherever you need them to go. Just make sure you make one for each type of marketing material you are creating. For example, put a separate code on your brochures, on every ad you send to a newspaper, every direct mail piece or flyer, coupons and so on. If you don’t want to mess with codes, you can also try using email. Constant Contact is what I recommend and they will track how many people are opening your eblast and where they are clicking if links are included. If you are setting up  a web based promotion, set up a specific landing page on your website and then use Google Analytics to track who is visiting that page.

4. Measure Your Mentions

There are free tools on the web that will make you aware of when you or your service are being mentioned. Track your company’s name, your product, your promotion, your service, whatever it is and set up a Google Alert. Then any time someone is searching for what you are selling on Google or Twitter, you will know about it.

5. Cost of Conversion

How much did it cost to run that campaign? How many people came from it? How much money are they spending with you? If they are not spending enough to cover the cost of the marketing campaign and turn a profit – then you need to re-examine that method. You have to track not only the amount you spent, but the time, and other ancillary costs like website fees and labor involved.

Bottom line is – you cannot manage what you cannot measure. If you are not doing something to try to keep track of where your new clients are coming from, then all of your efforts are a waste of time and money. Find a system that works for you, and be diligent on keeping up with it.

Got questions? Need implementation help with this or any other marketing? Contact the Queen Bee today!

 

It’s Time For Your Swift Kick In The Pants – It’s Time To Be Accountable

business owners need a swift kick in the pantsHow many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list! This is is a pretty normal situation for small business owners. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.

But the fact of the matter is you have to get all of those things done. You have  to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary. But the truth is: what you resist, persists. What you focus on grows.

I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.

But how does one go about creating an accountability plan or finding an accountability partner? However you decide to set it up your accountability plan, you will want to focus on some key elements:

  • Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
  • Book at the very least a monthly accountability session with them. 
  • Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
  • Take a look at the systems that run your business. Are they helpful or disruptive and expensive?
  • Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
  • Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
  • Establish a DEFINITIVE timeline AND deadline for those goals. 
  • Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.

Accountability is a MUST for every small business owner. Why? Because isolation is the enemy of wealth and success. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in.  I practice what I preach and have people who hold me accountable. I also provide accountability services for my clients. It is one of my most favorite things I do.

You know the beautiful thing about accountability? It means you are not alone. It means there are people there to help you.

I would love to help you.