Starting in 2009, I took it upon myself to develop a Business State of the Union. My company had been growing since its inception in 2008, and with the way technology was changing all the time I felt I needed to have everything in one place. I needed to have information available to me or someone I trusted in case something were to happen to me. Articles have been written that touch on pieces of what was going through my mind. In fact, there was an article from the NY Daily News about having a social media will.
But it is not just about social media. Think about your entire business. The infrastructure, the access, the passwords, the chain of command. What happens to all of that if something unexpectedly happens to you? Who has access? Where are the passwords?
Setting up your own State of the Union (SOTU) is an essential part of running your business. I am on my 10th year of doing so, and remind everyone annually at this time. So let’s go through the basics of what you need to do in order to set up your own personal SOTU.
Step One: Collect all the data.
- Business Systems – what technology do you have in place that is a vital part to running your business? Is it a specific software or database? Who has access? Where are the passwords? Does someone else understand how it works? A common one that comes to mind is Quickbooks. But this can also include any type of industry software that helps you run your business.
- Social Media – As it stands, Facebook will not give you access to your loved one’s account when they pass. They will “memorialize the account” so only confirmed friends can see and still post. Now for most people this may not be that big of a deal, but what if you have a lot of Facebook Ads tied to this account? Pictures? You cannot access this without the name and login. There are types of legislation the will assist in certain cases, but why not avoid it altogether and have your login and password accessible to the person that will need it? This of course also applies to Twitter, LinkedIn, Pinterest, Instagram, you name it. Gather your logins and passwords to all the social media sites you frequent and list them on your SOTU.
- Email – Where is it hosted? What are the passwords? Do you have access to all of the machines, such as home or work laptops, phones, iPads, etc. where you can log on to the email?
- Websites – Again, where is it hosted? What are the logins and passwords? How many domain names do you own, and when do they expire? Where did you register them? This is especially true if your livelihood is tied to your brand and website.
- Internet/Back Ups – Gather your logins and passwords to deal with our internet account. Do you know your wireless network password? Do you have a guest account with a password? Do you have a Time Capsule or other back up hard drive that is password protected? You need to know what these are!
- Cell Phone Accounts – Again, having access to logins, passwords, and plan information is vital. It is extremely rare that anyone has a land line any more, so you need to be able to get on the carrier’s website and adjust whatever is necessary.
- iCloud/iTunes – Apple is typically very helpful in retrieving someone’s music if they have passed, but if you have access to these accounts and can relieve a lot of extra work and aggravation.
I could go on and on with the list of different programs, products, services like PayPal, Amazon and various people like lawyers and insurance agents, but you get the idea.
Step 2: Where To Store It
Now that you have all of this technical data in one place, what do you do with it? First, I recommend using an encrypted system to store all of your vital passwords. I use and recommend Passpack. Passpack.com is a password management system that will allow you to manage and organize your passwords, create accounts for family members or team members, and it is all encrypted and secure.
Next, it is time to create the official SOTU: a Word document or Excel spreadsheet that lists the physical location as to where to find your important documents, such as wills, life insurance policies, bank accounts and so on, and then also include your Passpack account information. This document can be as simple or as thorough as you want it to be. Then you find a place to put it.
Last year I even placed everything “in order of importance” to the best of my ability, just to make it easier on my executor. I have placed my SOTU onto Dropbox, which is not only accessible to me and my executor, but makes it easy to update the information. I also have a printed copy that I keep with the wills in a safety deposit box – just because I am anal like that.
Step 3: Update on an annual basis.
For me, that just happens to be every July or August. Set a date on your calendar – one that you will stick to. It only takes me less than an hour to go over any changes to passwords, business systems, bank accounts, etc. Just a small amount of time can really save you a lot of grief and struggle in the long run.
The SOTU is very personal since everyone utilizes technology and social media in different ways. Honestly – you don’t need to be a business owner to have one. Everyone should. Get your info together and then pick a person in charge. I make all of my Accountability Program clients do this.
So consider this your annual reminder! How many of you have a SOTU? Am I the only one? Did I get your wheels spinning? What are your thoughts?
School is out. The pool is open. It is a beautiful day. But you have to still run your business. And you still have to make money. I find the summer time distractions are the hardest ones to overcome as an entrepreneur. What is a girl to do when all you want to do is sit poolside with your fruity beverage? How do you stay focused? So I came up with a list of tips last year that I found helped me. I have since learned more and wanted to share them with you!
1. Adjust Your Schedule
One of the main reasons most of us became our own boss is to have the ability to make our own schedule. When I coach clients however, I often see them still adhering to the 9-5 that they left. I, myself, have fallen victim to the guilt if I am not pulling the eight hour day during a specific time. Let me let you in on a little secret: you can work during hours other than 9-5. Shhh…..
Seriously though. Maybe you get up earlier in the day and work a few hours, take breaks for the kids, and then work some more. Maybe you work in the morning and the evening, but take the afternoon off. What I typically do is put the summer schedule into the calendar, and then book my appointments and times I need to be in the office around it. There are more hours in the day than just 9-5, so use them!
2. Make A To-Do List
I am a HUGE fan of lists. Lists help me stay focused on my tasks. They help me remember every detail. They hold me accountable to the things I know I HAVE to get done. There is something about seeing it on the list that really motivates me to get it done so I can do the best part: CROSSING IT OFF! I know we have a lot of ways to keep lists, but there is something so empowering about physically crossing off an item on your list. I feel such a sense of accomplishment when I do it. It also serves as a reward! I got everything pertinent on the list done, now I can be poolside! A way to do this online is to use Trello. Big fan of this one too.
3. Take A Look At Your Technology
So you want to take a break but you are still waiting on that ever important email. With all of the technology available to us today, you can make your office mobile any time you wish. But you have to have the right technology in place to do it. Take a look at your smart phone, is it up to the task? If not, now would be a great time to upgrade.
How are you saving your documents? Do you utilize cloud based services like Dropbox to access your documents from anywhere? Cloud based systems are often free or low cost so you don’t have to be beholden to your desktop or laptop. Just access them from your smart phone or iPad and move on.
4. Take A Class
Sometimes, a little knowledge will go a long way. I find that taking an online class or webinar that will teach me something renews my goals and helps me focus on my vision. Clients definitely will be thrilled that you are staying current with your craft. Knowledge is power. Another reason this one works well is that a lot of entrepreneurs experience a slow down in business due to clients being out of town. So take advantage of the time and sign up for a class and learn something new. It will motivate you to stay on target, and who knows? Whatever it is you learn will help you make additions to your current offerings which equals more money! Who wouldn’t want to make more money?
5. Friday Fun Day
Don’t underestimate the ability to just take a moment and enjoy what life has to offer. Friday Fun Day is what we call it in my house. Every Friday, I try to schedule something fun for the kids and I to do. It means if I get my work done, I can have a reward. Friday Fun Day means a well deserved break, even if I just can’t make poolside happen during the week. I try to mix up what we do with fun outings or some sort of fun activity at home if the weather is not cooperating.
6. Get An Accountability Partner
I have talked about this many times, but it is especially important when you have extra distractions going on. You can adjust your schedule, make to-do lists, examine technology and take classes all you want – if you actually DO THEM. Big ideas are great – but the success lies in the EXECUTION. An accountability partner makes sure you stick to your goals and helps you to have skin in the game. I have one – you should too. I would be happy to help you as well.
I would love to hear some of your tips. What gets you motivated in the summer? What helps you stay on task so you can take some time off and enjoy the weather? Post your thoughts in the comments below! Happy Summer everyone!
Recently, I was featured on The Executive Blog as a contributor to the article, 37 High-Converting Sales Tips Straight Form The Experts. It was an honor working with Jimmy Rodela, so we collaborated on another set of useful tips for the business owner: strategies for beating the business blues. I find this to be very timely – especially with the weather getting nicer. Makes it hard to stay focused! Let us know what you think!
As much as many of us would hate it, sooner or later, we all find ourselves in a rut — whether you’re going through the same day-to-day tasks grudgingly, or running low on inspiration — it’s only human for us to feel this.
And so the question becomes, “What do you do in these situations?”
Allow me to share with you eight strategies that can help you with beating the business blues.
1. Refresh Your Mindset
A pessimistic viewpoint won’t help much in inspiring a better outlook translating that into poor performance.
Experts tell of several ways to achieve this, through meditation, reading a book or psychological hacks, your renewed perspective will serve to be a good launchpad to run your business better.
2. Take A Walk
When experiencing mental and emotional blocks simply take a break and walk around. Take your work out to new places. This way you might even spot opportunities and inspiration from experiences you haven’t felt before.
3. Get A Pep Talk
Join a seminar or watch videos featuring people from varied industries, gain a fresh perspective on how they tackle similar problems you have.
Sometimes the voice inside your head is your enemy; you have to drown it out with inspiration from outside sources.
4. Revamp Your Workplace
Have you seen the offices of the most famous software giants?
Your office may have turned too bland to produce a happy working environment. Add a bit of color, rearrange desks, throw out clutter, you’ll be amazed how some of these adjustments can change moods.
5. Don’t Sweat The Small Stuff
Try your best not to micromanage, find tasks that you think you can delegate to others.
At times, your problems may not even be caused by the overall nature of your business but may be of the nitty-gritty things.
6. But Relish The Small Wins
Acknowledge that even the smaller wins contribute to the overall betterment of your business.
Did you save up on operations expense? Celebrate it! Did you find an app that can make your business run smoother? That’s another reason to be happy.
7. Identify Your Stress Points
Your daily energy is also a limited commodity.
Learn to identify the other causes of your energy drain, whether relationship problems or health problems, solving these issues first could help boost your mood in the office.
8. Streamline Your Time
The other limited commodity is time. Pinpoint what the industry calls organizational drag, wherein the company identifies the non-essential things in the company spends time on.
You need to be proactive about getting yourself out of your business blues. These strategies will help you first pinpoint the cause of your blues and find ways to solve it.
So, get moving. Put these points into action as WHEN you take your first steps is crucial as what steps you would take.
Have other suggestions or strategies of your own? Do let us know if this article helped you out and sent it to anyone you think may be going through this challenges.
Who doesn’t want a thriving business? For the small business owners I coach, there are always three things that I preach that get you to this goal. If you follow these three things, you will achieve success.
The first one is DISCIPLINE.
You and I both know there are certain tasks that must be done daily, weekly or monthly. If you don’t do them, your situation can quickly spin out of control. I understand this can be hard for a solo-preneuer. For myself, I have a schedule that I follow to the letter. Every day, week and month I have a deadline of some sort. And I follow it. I figured out what represented my company the best and I ran with it. For me, this is STILL networking face to face, social media/email blasts and treating the people that know and love me with respect to keep the referrals coming. That is the discipline. But I am a crazy, super Type A individual and actually enjoy this level of organization. I am not not normal.
What do you do if you have some discipline, but simply not enough hours in the day. I totally get this. It happens. I am no saint, sometimes I am late on the marketing deadlines I set for my company. I hear excuses from my clients and colleagues all the time as to why something is not getting done. Excuses and whining WILL NOT GET YOU THERE. Yes, I said it. STOP WHINING. If you want something bad enough, you will find a way to make it happen.
(Delegate is not a dirty word people.)
The second one is CONSISTENCY.
All the tasks that I was referring to above require some form of consistency. Rome was not built in a day. You have to have patience and perseverance. Test and measure. Take the time to understand why something did not work and try again. You cannot expect your business to grow if you are one of those people that throws things at the wall and waits to see what will stick. Have a plan, and work the plan over time. Consistency is a big key.
Being disciplined and consistent also means knowing your limitations. No one can do everything. I delegate plenty. If you can’t be the one to get them done – then you have to delegate.
The third one is ACCOUNTABILITY.
In order for a small business to succeed, you need to have someone holding you accountable. This can be a business coach, peers, virtual assistants, etc. who will not only help you accomplish tasks, but push you to the next level.
Want a thriving business? Formulate a plan, name the goal you are trying to accomplish, devise a strategy and timeline to achieve your goal, and determine who is going to do what and when. Then have someone hold your feet to the fire. This type of DISCIPLINE, partnered with CONSISTENCY and ACCOUNTABILITY is really the secret to any business’ success.
Final thought – don’t get caught up on hiccups. Life is full of hiccups. Roll with it. Don’t let delays, failures, or flat out not knowing how de-rail you. Find someone who can help you. Google it. Do whatever you have to do. Just get back on the horse. I believe in you – you should too.
As you know, I am a big fan of collaborating with other authors to bring my readers valuable content that will help them build their business. Today’s guest post is from Wendy Dessler. Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. Here are some of Wendy’s thoughts on some quick and actionable SEO tips that will help improve your visibility!
Cover All Your Bases
There is more to online content optimization which utilizes search engines than its simple creation. You want content that is the right length, that has been properly structured such that it is visually appealing, that concerns topics about which target markets seek information, and includes useful data.
You want your content to have links which go to your site, as well as other resources that don’t compete with yours, but which may simultaneously assist your clientele. Pictures are a great idea, so are video links and clips if you have the ability to include them.
Something else you want to do is include anchor text as well as keywords. The two differ but slightly: keywords need not necessarily have anything that links beyond the content being read. Keywords are sort of an “anchor point”, if you will, for a search engine. Meanwhile “anchor texts” are anchor points for the reader.
The right anchor text will be amenable to search engine algorithms, and will lead clientele directly to your home website. But if you don’t choose the right anchor texts, you’re wasting your time. According to Linkio, “A tool should automatically filter out links that don’t matter.” The right kind of anchor text selection tool will give you the best possible choice to build your article around.
The SEO Behind The Scenes
Something else you’ve got to consider when it comes to marketing online is the coding which hides behind the scenes. There’s a thing called “meta tagging”. Basically, this is a fancy way of referring to HTML code which hides behind “the veil”, as it were, of your site’s interface.
In HTML code, the way you title things will make a difference to search engines where a query might be entered in. It can be complicated to properly optimize meta tags, but this is a core tenet of SEO (Search Engine Optimization) protocol.
Something else that is core to SEO is the continued production of content. If you want to be absolutely sure that your online marketing campaigns lead to the results you seek, then you want continuous creation. Ideally, you want content pieces that are at least 500 words. It turns out that longer content actually tends to be more effective.
If you’ve got content of this length, you want about fifty original pieces produced monthly. That comes to a minimum of 25,000 words. Over the course of a year, that comes to about 300,000 words of content. That’s quite a lot! It’s doable internally, but if you’re not doing it right, you could be doing a lot of work in vain.
Guest Blogging And Professional Assistance
Something you can do to bolster the effect of your online content is to utilize guest blogs and to repost content that is relevant. For reposting purposes, you should strive to design content that has an evergreen quality which can be continuously reposted. In terms of technology this may be difficult, but it’s not impossible.
For example, new tech requires new writing; but that which concerns trends—like Moore’s Law—can be evergreen. If you’re unfamiliar, Moore’s Law predicates that computational ability doubles on itself at regular intervals.
Getting The Help You Need
It’s easy to see why working with the right developer of online content makes sense. There are many variables to consider, and while it’s certainly possible that you’ll get the hang of it eventually, it’s unlikely you’ll retain “cutting edge” affiliation with trends as they develop; and the learning curve with content can take years to master if you don’t know what you’re doing.
That said, content marketing using SEO and other techniques which utilize the web can be exceptionally effective. If you have yet to look into this, you should. If you have already, it makes sense to work with professional purveyors in order to see the greatest return on the most minimal investment. Remember: time is money—if you’re wasting hours on something that’s futile, you’re wasting money. Professional solutions will help you avoid this.
Business leads are always at the forefront of every business owner’s mind. This is where your website should be doing most of the work for you. How does that work? By offering something of value to your target market. Easier said than done, right? Well, not really. I am honored to share a guest post from Victoria Greene that spells out some simple ways to effectively draw in the people you are meant to serve by implementing business lead magnets into your online marketing strategy. If you have questions, I can help you get started!
A solid lead generation strategy is a critical part of any business plan, yet if you are new to the marketing game, you may find yourself wondering just how your competitors manage to generate so many leads with such consistency.
Happily, the trick to successful lead generation is no eldritch mystery, or closely-guarded secret. All you need are some effective lead magnets to draw potential customers to your website, where you are better positioned to engage and convert them.
There are numerous lead magnets you could try out, but a few in particular are tried and tested strategies that have worked well for many businesses already. That’s not to say you couldn’t come up with something completely different that works just as well…but here are a few ideas to get you started.
1. The Ebook
At some point you have almost certainly come across a business page offering a free eBook or PDF download. Perhaps you even have a few saved for later perusal. The point is, a high quality document, packed with useful and relevant information can do wonders for your conversion rates.
Of course, creating interesting, original content in such a lengthy format can be quite an undertaking, so this strategy is not for everyone. However, it can be a fantastic way to advertise a longer publication, or body of work, or to showcase your knowledge and insights on a particular topic.
Just be careful not to create an unoriginal document, hashed together from recycled material. Not only will this make visitors unlikely to bother with your content in the future, it could discredit your business as a whole.
Image Credit: Screencap from HR Magazine
2. The Freebie
Whether it’s a piece of software, a free trial, or even a complimentary consultation, offering some form of freebie is a great way to get users to sign up on your website. In fact, you can even deliver on this particular lead magnet by advertising free content, such as videos, podcasts, and infographics, which is locked behind a sign-up requirement.
The draw is that your visitors feel like they are receiving something useful and valuable at no cost to themselves. As such, don’t be afraid to state a value for the freebies you are offering, to increase the impression that you are offering something worthwhile. You might want to A/B test a variety of different freebies to see which one is most popular with your target audience.
Image Credit: Screencap from Delicious Magazine
3. The Exclusive Deal
Similar to the freebie, the exclusive deal takes advantage of the user’s curiosity, and encourages them to find out more about the product or service you are offering. Most people can’t resist a bargain, especially when it is backed up by exclusivity marketing.Image Credit: Screencap from The Icelandic Magic Company
Placing a time limit on your lead magnet deals, or placing them behind a mandatory sign-in, gives users the sense that they are one of only a few to benefit from that deal, increasing its appeal. This particular lead magnet can also be used to advertise an upcoming product, or even push early sales, as in the example above.
4. The Webinar
Brand authority counts for a lot, increasing the trust customers have in your business, and even boosting your ranking with search engine crawlers. As such, it is important to ensure that your audience can see that you know what you’re talking about. Better still, you want to be the source they turn to when they have a question about your niche.
Webinars, like this one from Freedive Wire, provide an opportunity to demonstrate your knowledge, offer helpful insights on a topic, or even to showcase a product. It also enables you to engage more directly with your audience, by adding a level of personality that is absent from written content.
Image Credit: Screencap from Freedive Wire
5. The Case Study
Including case studies on your website is fantastic way to showcase what you do, and give potential customers an insight into your greatest successes. Case studies act as proof of your ability to meet a client’s needs, and to deliver a high quality service in accordance with their specifications.,
By showing off your business’ greatest achievements, you can inspire visitors to sign up for more information or even a consultation. From there, you are in an ideal position to act upon that interest, and secure a new client.
6. The Quiz
Sometimes, a bit of fun can be an effective way to win over your target audience. A quiz or survey is a fantastic means of engaging visitors on your site, and learning a bit about them in the process.
A great example of this can be found at Beardbrand. Their quiz is short and entertaining, providing an amusing description of the user’s beard style at the end. But more importantly, this result is followed up with a range of associated beardcare products.
Interactive elements of this nature are a great way to persuade people to spend a little longer on your site, giving you more time to win them over. And even when these elements are humorous in nature, they can still be used to offer a more personalized user experience, and to drive targeted sales.
Fun content like quizzes are especially useful for product-based businesses and can be used as part of your ecommerce advertising campaigns. Just make sure that your online store has robust content features, or use a plugin like WPQuiz to automate the process.
Image Credit: Screencap from Beardbrand
7. The Cheat Sheet
If you like the idea of an ebook, but don’t have the time or resources to put together something of that length, you can do just as well with shorter-form content, such as a cheat sheet or swipe file.
The reason this type of content makes such a successful lead magnet is that it is generally quick and easy to digest. This means the on-the-go communities within your audience can benefit from your knowledge and insights, without having to sit down and pore over a lengthy document.
Cheat sheets provide clear, concise, actionable information, in a streamlined and attractive format, making it a solid choice for many businesses when planning their in-house content strategy.
Image Credit: Screencap from Cravings Crusher
8. The Toolkit
With a little extra work, instead of providing a single ebook, or cheat sheet, why not compile a few helpful pieces of content into a toolkit? You can even include some existing resources or repurposed content. As long as the whole provides more value than its individual parts, you don’t necessarily need to start from scratch.
Take a look at this offering from Live Your Legend; they offer a collection of four PDFs and two posters, providing a range of insights on becoming an entrepreneur. All they ask in exchange is for readers to join their online community.
Image Credit: Screencap from Live Your Legend
Local online lead generation is often far more effective than equivalent offline strategies, so it is absolutely worth putting some time and thought into developing some effective lead magnets on your website.
It can take time to get the ball rolling, and unfortunately, there’s no one-size-fits-all strategy when it comes to acquiring leads. As such, you will need to weigh up the above suggestions, and your own ideas, against the specific needs of your business and its target audience. Furthermore, when you settle on an option, it is important to be patient, and give it time to work before simply moving on to another strategy.
Always remember to keep an eye on the backend data for your website, so you can see which strategies are working best for you, and continuously optimize your lead generation tactics in order to get the best possible results for your business.
Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on how brands can improve their reach by making the most from their marketing strategy.
When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Did you know that nine out of 10 companies now sue some form of content marketing to attract leads. It is no surprise. Even Facebook’s recent algorithm changes are pushing businesses to focus on quality content.
Not only does quality content help with your social media, it helps your Search Engine Optimization (SEO), AND it establishes you as the category authority in your business or field. If you are blogging constantly, people will remember that you are the go-to person on that subject when they need to hire someone. It also establishes great relationships and builds your tribe.
But enough about why – we all know we need to do it. But what do you do when you are stuck? I recently came across a great article that highlighted eight different blog topic generators for blog post ideas. I looked through all of them and picked out my favorites below, but I encourage you to read the entire article because it was very informative and helpful.
1. HubSpot’s Blog Topic Generator
HubsSpots Blog Topic Generator wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
I put in networking, online and offline. Check out the topics they gave me! I will definitely be using this tool again. How easy was this?
2. Portent’s Content Idea Generator
If the thought of three words is more than you can handle, then Portent’s Content Idea Generator is for you. It DOES NOT get any more simple than this. You only have to enter one keyword and then let her rip. This one is actually a little more entertaining since it gives jokes along with the titles. I entered the word “blogging” and this is what it gave me:
As with before, if you don’t like what they first suggest, you can enter the same word again and give it another try. Don’t be afraid to try similar words.
3. Link Bait Title Generator
Link Bait Title Generator is not flashy at all but gives the most topic ideas in one sitting that I have seen. It gives titles and ideas that focus the gamete of informative, controversial, or just plain fun to read suggestions. I simply entered “blogging” and look what I got. My screen shot could not even fit all the suggestions!
What’s else is helpful with this tool is if you click on their logo, you will be taken to other tools that will help with the content portion like the Hashtag Finder option. This will help you find an already current and trending hashtag to put in your posts that will help with your SEO and share-ability on social media.
This is for the people that are wanting to dive in a little deeper. If you are wanting to see what your competition is doing, or what the most popular existing articles are on the topic you want to write about, you can use the Buzzsumo tool. You can enter in your topic and it will tell you what is getting the most attention: like how many Facebook, LinkedIn, Twitter, Pinterest and Google+ shares. You can also play around with the filters on the side to get more specific information on your topic. This is really helpful if what you are blogging about is in a crowded space and you want to stand out with your article. Below I am showing what I got when I entered: blogging ideas for small businesses.
This one will find a ton of possible keywords or phrases fro your next blog post. You simply type in your topic or some keywords that pertain to your industry and off you go! It is a free tool from the Neil Patel group. I suggest checking out their website. They also have some free tools you can use for SEO and a cool A/B testing calculator.
Final Thoughts On Blogging
Don’t drag your feet coming up with ideas. We are already in February! Make your blogging calendar today. It is so much easier to sit down and write about something when you know what your topic is rather that have to figure that out first before you even start the writing process. Yes, planning takes some time but you will be so happy when it is all finished and then you simply produce the article. Need help? That is why I am here! Contact me about sitting down and getting your 2018 Marketing Calendar all set during a 90 Day Plan session. We can also discuss my DONE FOR YOU Program!
How many of you seem to get caught up in daily life and get pulled in a million directions? Before you know it, the day is over and you have not accomplished half of what was on your to-do list? This is is a pretty normal situation for small business owners that don’t have an accountability partner. All it seems to take is one phone call or one email to derail the entire day’s agenda. The to-do list just keeps growing because you put things on the back burner that really need to get done.
But the fact of the matter is you have to get all of those things done. You have to focus on all the tasks at hand – especially the revenue generating tasks. The ones that have the potential to push the business onward and upward. Often these are the tasks that get pushed back the most. They are usually time consuming, and possibly expensive, and sometimes even scary.
I bet you thought that when you went into business for yourself you would never have to answer to anyone. That is simply not true. There is a reason larger companies have a board of directors or some sort of management – the business needs structure and accountability. There has to be a person, or group of people, to be there to nudge you in the right direction when you are not accomplishing the projects that should be your main focus.
But how does one go about creating an accountability plan or finding an accountability partner? In the past when I am asked to speak for organizations, I have explained to my audience specifically about forming your own Board of Directors. This is true of any business, not just small ones. However it also does not necessarily need to be a large group. It could be one or two people. However you decide to set it up, you will want to focus on some key elements:
- Choose someone or a few people who are not afraid to tell you the truth – no matter how painful.
- Book at the very least a monthly accountability session with them.
- Find someone who has strengths where you have weaknesses so they can guide you where you need the most help.
- Take a look at the systems that run your business. Are they helpful or disruptive and expensive.
- Determine what is not your skill set and either learn what you need to become better – or delegate and MOVE ON!
- Work with them to establish SMART goals (Specific, Measurable, Attainable, Realistic, Timely)
- Establish a DEFINITIVE timeline AND deadline for those goals.
- Create fair consequences for not achieving those goals. Punishment is not necessary – but there are ALWAYS consequences.
Accountability is a must have for every small business owner. So get comfortable with being uncomfortable. The longer you run from someone holding you accountable, the longer it will take for you to achieve your goals and put your business in the position you want it to be in. I, personally, have someone who holds me accountable because I practice what I preach. I also provide accountability services for my clients.
As entrepreneurs, the end of the year or the beginning of the year is typically the time you re-evalutate what is working and what is not. You think of trying something new and you get excited about new prospects, or say good-bye to what didn’t quite work out the way that you wanted. If you are like me, you probably have a million ideas in your head about what to do next and can get what is commonly called “analyzation paralyzation.” Don’t let this happen to you. Call me today so we can get you on the road to achieving your goals.
Every business should be working on their audience-focused marketing strategy for 2018 if they have not done so already. Gone are the days when you just relied on spitting out some information pertaining to your industry filled with keywords you think that people are using during their searches. You must up your game if you are going to reach your audience in a meaningful way, and then convert them into sales. So let’s start at the beginning:
Who Is Your Target Market?
Specifically. The more specific the better. Then ask yourself, “What is their woe? What is their pain point?” Typically your target market has urgent needs – things they are trying to move away from. They will have compelling desires – things they are trying to move toward. Now take that information and tell them the #1 biggest result that you provide that will address these issues and partner it with the benefits that it will give them.
Set Your Goals
Start at the end and work your way backwards. Do you want to increase leads? Is there a specific dollar amount you have in mind as it pertains to sales? Are you wanting to increase YouTube followers, blog subscribers, social media followers? Once you know what it is you want, this will allow you to create better quality content that has a more specific call-to-action, thus helping you achieve these goals.
Develop A List of Potential Topics Your Target Market Is Interested In
Brainstorm time. Once you dive in and figure out their urgent needs and compelling desires, it should be easy to come up with a list of topics that you know your audience cares about. A great tool that can help you is HubsSpots Blog Topic Generator. This handy tool wants you to enter three different nouns and then it will come back to you with five different topics that will get your mind working. The best part, you can enter the same three nouns again and hit enter and will give you five more ideas if you don’t like the first round!
Do A Keyword Search
Yes, this is still important. People are still using search phrases to find you. But again, do go it alone. A great free tool to use is Ubersuggest.io. Just type in your keyword and this handy tool gives a ton of ideas to choose from.
Create A Calendar So It Makes Sense
What I mean by this is that certain topics may make more sense depending on the time of year you are sharing them. This post, for example, would not make as much sense if I had ran it in May. HubSpot offers free editorial calendar templates for you to use. You can also go extra simple and just open a spreadsheet. Don’t make your life any harder than it needs to be.
Get It Done
You’ve got your topics, you’ve got your keywords, and you’ve got your timeframe. Now sit down and write! Not a writer? Hire one. Seriously, stop dragging your feet and stop whining about it. Don’t waste time on something that is not your strong suit. Share your research with a great copywriter and spend your time elsewhere. Don’t let the writing part hold you up.
Track Your Success
I wrote an entire article on this topic called, If You Don’t Track, You Don’t Have Jack. If you are not testing and measuring, or paying attention to what is resonating with your audience, then everything you are doing here is just a complete waste of time.
Diligently working on an audience-focused marketing strategy will not only help you convert people into customers, it also helps your SEO since you are providing quality content out there on the internet. So this is a win win. Get started – because there is still time. 2017 isn’t over yet! If you need help – I am happy to help you!
My mind has already been on 2018. What did I learn this year? What can I do better? What did my marketing efforts of 2017 actually accomplish? I ask myself, and my clients, all of these questions as I sit down to prepare what I plan to take on for my marketing content for 2018.
First step: Get your calendar ready. I prefer to keep things simple. I have a very simple spreadsheet that outlines the twelve months of the year and I brainstorm different events or anniversaries that make sense for me to comment on. It is basically a “big picture” approach about the kind of content I feel would be relevant to my readers and clients. I take that information and formulate the various blog posts I want to write about that make sense with certain times of year. I am always open to move topics around to adjust to current events and moments in time that have events where the need for a little shuffling is in order. Always remain flexible and have the ability to capitalize on current events.
If you are not into spreadsheets or documents, another great place to organize your calendar is on Trello. I have mentioned Trello in the past. It is a FABULOUS online tool that multiple people can log onto and all of your team members can brainstorm content for the following year. This is a great one if you have a team, or if you want to share it with your business coach. **hint hint***
A lot of my clients – and other business owners – like to put their topics and ideas on their actual calendar. Having your due dates in front of you when you can glance at it and prepare for it weeks in advance allows you to prepare for it so you are not running around at the eleventh hour trying to meet a deadline. You can either color code your online calendar, but quite often it is even very useful to do it the old fashioned way – with post its and stickers! Below is a the folks at CoSchedule who make a WordPress plugin for an editorial calendar, and they are still using sticky notes! Whatever works for you – do it!
But what does one do when they sit down to a calendar and come up with nothing but a blank piece of paper? One resource is from Authority Hacker entitled 13 Creative Ways To Find Blog Post Ideas.
Another list I will highlight my favorites from is a great resource called CopyBlogger, and their article “50 Can’t Fail Techniques for finding Great Blog Topics” but make sure you click here for a the full list.
1. Google alerts – setting an alert with some of your industry’s key words. This can give you an endless supply.
2. Riff on a popular post. Post your reaction and thoughts to a popular blogger’s thoughts and a hot topic and you can gain some power packed link benefit!
3. Try a new medium. Check out YouTube videos, podcasts, or one of MY personal favorites: watch some TV for inspiration. Shark Tank is one of my favorites!
4. Do an interview. Do you have a favorite person you like to follow online or connect with at networking groups? The answer is no unless you ask them for an interview! I am sure they won’t mind the free publicity!
5. Take an entire day off. I love this one. Recharge your brain for a whole day by doing something you love. Go focus on your hobby and enjoy yourself. Giving your brain a break may be just what you need!
6. Do a product review. Is there something in your business you use every day that you just LOVE? Write about it and spread the love with your readers! My husband, who runs an IT company, does a great post every December on his picks for Holiday Technology Toys as an example.
7. Recruit a guest. When all else fails, call for back up and schedule a post of someone you respect that you can feature on your blog. Make sure their content is what your readers are looking for and it makes sense with the overall feel of your blog. But don’t get lazy and rely on them every month!
Lastly, you will want to set some sort of alert and an accountability system in place so this task actually gets completed. If alarms work for you, wonderful. If you need an accountability partner to make sure it gets done, then set that up. You will be amazed how much you get done when someone else is watching!
So I want to hear from you! What is your preferred calendar method and where do you get most of your blog topics?