Posts Tagged ‘using video to promote your business’

It Takes A Team To Grow A Business

Growing a business takes a village – for every business owner. There simply are not enough hours in the day. Everything needs to be done, and it is so easy to let life get in the way and allow things to get put on the back burner. No matter what stage you are at in your business,  money can be tight and your schedule can be even tighter so you find yourself burning the midnight oil to try to get it all done. After all, if someone else is doing it, it will cost you money, right?

Well, sometimes yes, and sometimes no, and sometimes not as much as you think.

So with that in mind, here are my tips on trying to figure out what to delegate and what to handle yourself.

1. Make A List Of What Needs To Be Done

Sit down and write all the tasks that need to be done – in your business and in your home – from Accounting to Yardwork. I mean list everything. Even if you think it is a small detail, put it on the list. I found a helpful list online of tasks you can delegate. This list may help you get the wheels turning of all the tasks you need to do if you are having trouble – which I doubt!

2. Pick The Activities That You Like To Do

This one seems silly, but it is very important. The tasks that you actually enjoy doing are more likely to get done before the ones you don’t enjoy. It is just human nature to put off what you do not enjoy. You may also be in a rush to get through those tasks since you don’t enjoy them and the quality may go down. This will show in the long run and can be very detrimental to your reputation. Don’t let the name of your business suffer just because you don’t enjoy a specific task. So put your name next to all the tasks you actually enjoy.

3. Who Do You Call?

Freelance people are a great option to go investigate. Especially now that working from home is so much easier than it used to be. There are many virtual assistants out there that can take on a multitude of different tasks including bookkeeping, content writing, social media, etc. Look at your list and start investigating local companies or online freelancers that can take on the more professional tasks for you. Ask your local Chamber of Commerce for help. Look at the people you network with on a regular basis. Take a look at the list I have below of just a few options:

  • Virtual Assistants – there are many local options, as well as online sources. Do your homework and check references. There is a lot that VA’s can do for you so you can focus on the tasks that make you money!
  • Copywriters – Keeping an up to date blog is very important for SEO purposes as well as establishing trust and credibility. Writing can be a daunting task if it is not your favorite thing. Blogs, press releases, any kind of printed material – get a professional to help you if this is not your thing.
  • Web Designers – Yes, WordPress and the like is basically simple. But investing the dollars to have someone set it up correctly will go a LONG WAY in the long run. If this is not your skill set – then call someone. You will be glad you did.
  • Online Business Presence – This means social media, video, email marketing – anything and everything that happens online. Make sure you are putting your best foot forward. When it comes to video and social media – I would love to help!
  • Business Coaches – even the highest paid athletes or biggest millionaires have someone coaching them and holding them accountable. Don’t rest on your laurels – challenge yourself. If you are the smartest person in the room, then you need to find a new room!

I understand this list covers a lot. I am happy to give recommendations on any of the above. Which leads me to point #4…..

4. Don’t Be Afraid To Ask For Help

Sadly, many entrepreneurs are still just too afraid to ask for help. Some reasons may be money, some are confidentiality, some are just plain fear someone will find out they are not Superman. Trust me, no one thinks you need to be a martyr or a super hero. If you do your homework, you will find reputable, trustworthy organizations or people. If you sit down and take the time to plan out who is in charge of what, it will allow you to do what YOU do best – make money!

So, what do you think? What are some services you have used that you can recommend to others that have really helped your company out? Let’s share them in the comments and help your fellow entrepreneur!

How To Utilize Remote Workers To Help You Run Your Business

remote workersDELEGATE – this is a word I have often used in previous blog posts.  Prioritizing your time and focusing on doing what you do best and delegating the rest is key to growing your business. When I bring this up with my clients, I often hear a lot of skepticism and fear of turning over certain tasks. That is why I am pleased to bring you a guest post from my friend, Tina Martin, on how to properly choose and vet remote workers so you can rest easy. Let me know your thoughts!

 

Guest post by Tina Martin, Life Coach and Creator of Ideaspired.com

Unless you’ve been hiding under a rock, you’ve likely noticed that remote work has exploded within the last year. While working from home used to be something solely associated with mass-market cookware and beauty MLMs, today most desk jobs can be done remotely. And as a business owner, there are plenty of perks for you — if you choose your workers wisely.

Why Hire Remotely?

First, having remote employees is part of a smart business strategy. It allows you to have a broader group of talent so that you can bring the best products and services to your clients. The Undercover Recruiter also suggests that a remote staff is happier and more productive, more diverse, and can actually save you money in overhead. Just as importantly, remote work is becoming the norm. Many employees, especially in IT and other tech-centric roles, prefer to work from home. You’ll have a better chance of putting together a solid staff if you don’t limit yourself to only those who can show up for a 9-to-5 job.

 How to Protect Your Business

Despite the benefits, there are some inherent risks of hiring remotely. One is that it’s more difficult to establish a meaningful relationship with your employees. This means you don’t really get to know them unless you make a conscious effort to break away from the grind for things like videoconferencing one-on-ones or in-person retreats.

One of the biggest issues with not being able to get to know your employees is that you may overlook issues in their past that might cause problems. Doing a background check can help alleviate some of this worry, but you still have to protect your assets in the off chance your employees — or yourself — run into trouble. You can keep your personal finances guarded against legal action by forming an LLC. Although the rules and regulations vary from state to state, using a formation service can help you get the job done without breaking up too many expenses. Further, there are some tax advantages, and you can grow your business with whatever management structure you choose as an LLC.

Choosing the Right People

Hiring a remote staff is similar to putting together an in-person team. The biggest difference is you must first decide which jobs you are comfortable with not being able to supervise in real time. Next, decide on working hours. Keep in mind that a worker in England won’t have the same daylight hours as your US-based workforce. As a result, this can create lags and stall time-sensitive projects. However, this doesn’t mean that you can’t use online collaboration software to keep everyone on the same page.

When you are writing your job description, make sure to include that the position is remote and note any expectations you have, such as if they must work for a stationary location or if the job is suitable for those who travel. You’ll also want to conduct Zoom interviews; Career Protocol lists several online interview tips for employees which you can use to measure the professionalism of your interviewee.

Always ask for an expected salary range. Your employees may expect a higher or lower paycheck depending on where they live. If you have multiple potential employees with a vastly different dollar amount in mind, it may be time to revisit how you pay your remote workers. Start out with a fair salary based on your location and the experience required to do the job.

Having remote employees is no longer considered weird or impractical. The coronavirus pandemic taught us that many jobs can be done remotely without the expense and hassle of maintaining an office. There are things to consider and legal matters to attend to just as with a brick-and-mortar setting. Although it might still be a new situation, remote workers are here to stay, and getting on board now is the best way to prepare your company for growth in the future.

Stop Being Afraid Of Using Video To Market Your Business

USING VIDEO TO MARKET YOUR BUSINESS“Being able to tolerate the sound of your own voice in a video is probably the highest form of self acceptance.”

When I’m working with video clients, I often hear one similar worry from them, an anxiety conveyed by this quote I found on Facebook today. So many people are afraid to market themselves with video because of cosmetic concerns: hair, clothing, voice, anything. What everyone forgets, though (yes, even I do from time to time!), is that we are our harshest critic. When a viewer watches your video, they’re not thinking about your hairstyle, your outfit, or the pitch of your voice — they’re listening to what you have to say, and realizing that you are the expert. And that’s because you are! You know your business better than anyone.

When you engage viewers face-to-face, you start a relationship with them. Even in our digital world, people will STILL want to do business with those they know, like, and trust. Think of videos like a conversation — it’s the closest thing to having an in-person discussion. Overall, the thing that truly matters is consistent engagement, consistent relationship building. Talk with your viewers and show them what you know often. Plus, don’t be afraid to show your personality! After all, you are your business. Being true to yourself will come through in videos and make your viewers feel comfortable as well. Be their friend, and I promise, they will respond in kind. All you need is a tripod, some lighting, (because no one wants to watch a shaky video and they need to see your face) and your expertise. Check out some of my equipment recommendations here.

So to get your business out there, to get people to consider using your company, you have to put yourself out there – ON A CONSISTENT BASIS!

You have to get comfortable with being uncomfortable, or else nothing is going to change. Embrace your personality. Realize that you are the expert on your business, and know that I am here to help you along the way! My video program will make this easy. I help you with topics, take care of the shooting, editing and promoting, but most of all – the ACCOUNTABILITY of being consistent! Hit me up and let’s take your business to the next level next year!

How To Prepare Video and Marketing Content For 2021

video and marketing contentMy mind has already been on 2021. Whose mind isn’t, who doesn’t want this year to end? Even though no one could have predicted this year, it is still time to ask yourself: what can I do better? What did my marketing efforts of 2020 actually accomplish? I ask myself, and my clients, all of these questions as I sit down to prepare what I plan to take on for my marketing content for 2021.

Even though so much has changed in how we run our business, we still need to organize our marketing content. Since less people are getting out and about – your marketing strategy absolutely must include a way to get your face in front of your prospective audience. The best way to do that is to get yourself a video marketing strategy. One of the first things I hear my clients fuss about is: what am I going to talk about?

First step: Get a calendar together. I prefer to keep things simple. I have a very simple spreadsheet that outlines the twelve months of the year and I brainstorm different events or anniversaries that make sense for me to comment on.  It is basically a “big picture” approach about the kind of content I feel would be relevant to my readers and clients. I take that information and formulate the various blog posts I want to write about that make sense with certain times of year. I am always open to move topics around to adjust to current events and moments in time that have events where the need for a little shuffling is in order. Always remain flexible and have the ability to capitalize on current events.

If you are not into spreadsheets or documents, another great place to organize your calendar is on Trello. I have mentioned Trello in the past. It is a FABULOUS online tool that multiple people can log onto and all of your team members can brainstorm content for the following year. This is a great one if you have a team, or if you want to share it with your business coach. **hint hint***

A lot of my clients – and other business owners – like to put their topics and ideas on their actual calendar. Having your due dates in front of you when you can glance at it and prepare for it weeks in advance allows you to prepare for it so you are not running around at the eleventh hour trying to meet a deadline.  You can either color code your online calendar, but quite often it is even very useful to do it the old fashioned way – with post its and stickers! Below is a the folks at CoSchedule who make a WordPress plugin for an editorial calendar, and they are still using sticky notes! Whatever works for you – do it!

marketing and video content

But what does one do when they sit down to a calendar and come up with nothing but a blank piece of paper? One resource is from the fine folks a WeVideo entitled 30 Quick And Easy Video Marketing Ideas.

And if that doesn’t do it for you – here are some of my suggestions!

1. Google alerts – setting an alert with some of your industry’s key words. This can give you an endless supply.

2. Riff on a popular post. Post your reaction and thoughts to a popular blogger’s thoughts, someone else’s video that has gone viral, or any hot topic that can get people talking about your business.

3. Look everywhere for inspiration. Check out YouTube videos, podcasts, or one of MY personal favorites: watch some TV for inspiration. Shark Tank is one of my favorites!

4. Do an interview. Do you have a favorite person you like to follow online or connect with at networking groups? The answer is no unless you ask them for an interview! I am sure they won’t mind the free publicity!

5. Take an entire day off.  I love this one. Recharge your brain for a whole day by doing something you love. Go focus on your hobby and enjoy yourself. Giving your brain a break may be just what you need!

6. Do a product review. Is there something in your business you use every day that you just LOVE? Write about it and spread the love with your readers! This is the time of year people are doing product reviews in anticipation for the holidays – why not you?

7. Recruit a guest. When all else fails, call for back up! Schedule an interview of someone you respect that you can feature in your video marketing. Make sure their content is what your readers are looking for and it makes sense with the overall feel of your message. But don’t get lazy and rely on them every month!

Lastly, you will want to set some sort of alert and an accountability system in place so this task actually gets completed. If alarms work for you, wonderful. If you need an accountability partner to make sure it gets done, then set that up. You will be amazed how much you get done when someone else is watching!

If you flat out need someone to tackle this video beast for you – I can help you with that!

Let’s all take 2021 by the horns and show it who is boss! Contact me if you need some help.

Video – Why It Is One Of The Most Effective Forms of Marketing Your Business

Time to wake up: Since Corona took over our lives, everyone is getting their information online. Before this, every year – heck every week – we were seeing massive strides in the way companies were using video to market their business, as well as the platforms making changes allowing them to take their video to the next level.

YouTube traffic expanded more than 60% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.

Facebook Live videos continue to be a game changer,  that include adjustments to make the videos shot vertically look better on mobile devices, the watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV. Instagram TV is a game changer as well.

Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.

So what are some more ways you can use video to market your business?

  1. Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
  2. Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
  3. Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
  4. Answer emails with a video message. I recently tried this out to a prospective client. I had left phone calls and emails to schedule a meeting and heard nothing. Then I recorded a video and sent that back to their email. They called me back!

Video is the next best thing to being there in person. If you can’t show up in the flesh, do it on video. It makes a bigger impact than just an email or a text. It is amazing what the power of your face can do! I recently wrote several posts on how to utilize video to market your company.

I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”

I completely agree. Using video to market your business is definitely not going away and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.

I would love to help you! Contact me today so we can get started on a video marketing strategy to help YOUR business.

Video – Why It Is One Of The Most Effective Forms of Marketing Your Business

Time to wake up: Since Corona took over our lives, everyone is getting their information online. Before this, every year – heck every week – we were seeing massive strides in the way companies were using video to market their business, as well as the platforms making changes allowing them to take their video to the next level.video marketing

YouTube traffic expanded more than 60% since last year, and continues to have a billion users watching millions of hours every single day. The thing you have to remember is that these are not super high quality edited videos by professionals. These are quick and easy videos that people are simply using cell phones to shoot in many cases. But that is getting it done. The content is out there, you are creating a relationship by being in front of them and it is increasing your credibility.

Facebook Live videos continue to be a game changer,  that include adjustments to make the videos shot vertically look better on mobile devices, the watch and scroll feature that allows you to keep watching the video but allowing you to keep scrolling through your feed, and a new app for watching Facebook videos on TV with the use of an Apple TV, Amazon Fire TV and Samsung Smart TV. Instagram TV is a game changer as well.

Video is really leveling the playing field when it comes to marketing your company. For a small business, video is an inexpensive and relatively quick way to get in front of your target market. It allows you to connect with your audience in ways you never could before. You can answer frequently asked questions, showcase new products, interview happy customers, demonstrate your products, the list goes on and on.

So what are some more ways you can use video to market your business?

  1. Add video to your marketing emails. Studies show it will boost your click through rate by 200-300%
  2. Embed videos on landing pages of your website. This will help boost your website’s SEO. Sixty-five percent of people will visit a website after viewing a branded video they find online or via social media channels.
  3. Start utilizing the Facebook Live video feature. Facebook gives more attention to live video and will therefore make sure it shows up in a person’s feed. For those of you using this feature already, you may have noticed a recent spike in views thanks to this change in their algorithm. Don’t forget to save it to your camera roll on your phone so you can upload it to YouTube for additional exposure.
  4. Answer emails with a video message. I recently tried this out to a prospective client. I had left phone calls and emails to schedule a meeting and heard nothing. Then I recorded a video and sent that back to their email. They called me back!

Video is the next best thing to being there in person. If you can’t show up in the flesh, do it on video. It makes a bigger impact than just an email or a text. It is amazing what the power of your face can do! I recently wrote several posts on how to utilize video to market your company.

I recently read a quote that said “To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”

I completely agree. Using video to market your business is definitely not going away and I am sure we will see a lot more this year in technological advances that will make it even more simple to do. Time to quit dragging your feet and get started.

I would love to help you! Contact me today so we can get started on a video marketing strategy to help YOUR business.

Utilizing YouTube In Your Marketing Strategy

I want to talk to you about a way that you can kick your marketing up a notch in the new year and start using a very well-established platform that not enough people are using. What is that? YouTube. Yes, I can already hear the groans, but definitely video is a marketing strategy that not enough people are using. Let’s talk about why that is.

The number one reason I run into when I talk to people about video is fear. They’re genuinely afraid of video. I was at a networking event last week and I heard a wonderful phrase: courage over comfort. That’s definitely how I would describe what most people need to have in order to get video going. Yes, it is courageous to put yourself out there on live video and put it on the internet where everybody will see you, but in order to establish yourself as a credible and trusted authority in your field, you have to be consistent with the information that you put out there and you have to build trust with the people that you’re meant to serve.

You can’t be in front of everybody all the time, face to face, but you can be in front of them with a consistent YouTube strategy. So no matter what time they’re looking for the kind of service you provide, if you have a good video marketing strategy in place, they will find you. That’s super important when you’re trying to reach the people you’re meant to serve, because people want to do business with the ones they know, like, and trust. If they see your face talking to them all the time online, they’re going to start to trust you.

So courage over comfort is definitely what I would recommend when it comes to video and getting started. You just got to take that leap and trust that the people you’re meant to serve are going to resonate with you. Just be yourself on the video. Don’t get caught up in “is my hair perfect, is my lighting perfect, is my backdrop perfect.” I did this video in my office just to show you. I’m here to talk to you and help you.

Another reason you want to use YouTube as a strategy is because YouTube is a content library. What do I mean by that? It’s not just a feed, like you see on Facebook. It is a content library. Most of the time when a Facebook Live video goes up there, you’re not going to see it for very long and it’s going to be even harder to find later on. Whereas on YouTube, it’s a content library system. So when they see your video, you can also put things into place where you can introduce them to another video in your library, and pretty soon they’re going to go to your channel and see all your videos in your library. You’re providing them with a constant source of the information that you want them to know about because it’s all in one place and it’s super easy to find.

I highly encourage that you take the time to be in front of people on a consistent basis and learn to have that courage over comfort. Reach the people that you are meant to serve with your friendly face, your personality and your knowledge. Also, if you need help, I’m happy to help you. I love doing this for my clients. Video is by far my favorite thing I do and it’s always a lot of fun, I promise. If you want more information, give me a call. You can reach me at dbrown@QueenBeeConsulting.com, or you can go to QueenBeeConsulting.com and check out my website, as well as just give me a call. I’m happy to work with you and develop a YouTube strategy and have a lot of fun in the process. I look forward to talking to you soon!

How Long Should My Video Be?

low long should my video beHaving run many video campaigns for clients, and also speaking on the topic of video frequently, the most common question that is asked ever since video became popular was, “How long should my video be?”

You are going to hate this, but the answer is: IT DEPENDS.

Before you go getting mad at me, there is a reason that I say this. It depends on several factors.

  • What are you using it for?
  • What platform are you posting it on?
  • What are you wanting the end result to be?

Since we live in a world where it is almost impossible to keep people’s attention, obviously the shorter the better. The best thing to do is analyze what your video is for, what platform are you going to publish it on, and how you want your audience to engage with you.

What are you using it for? I typically tell my clients that we want to aim for keeping it no more than 2 minutes. However, some videos may need more time based on what you are talking about. For example if you are doing a demonstration, (remember all those cooking videos from Tasty?), it may take longer than two minutes. Perhaps you are running a class, those videos will definitely be longer than two minutes. If your audience is interested in the topic, and you are engaging from the very beginning, they will stay tuned for the entire video.

Now let’s talk platform. In 2018 Hubspot analyzed thousands of videos from different social media platforms and this is what they  found:

  • Instagram: 30 seconds
  • Twitter: 45 Seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

This means you may have to film one particular topic several different ways if you are planning on posting it on multiple platforms. But that extra effort is worth it in order to fully cater to your audience and their ever withering attention spans.

What is the end game? Obviously, it should have some sort of call to action. A clear next step of what you want your audience to do. Do you need to add graphics for this? If so, that may take more time. So again, it depends what the end game is as well.

In short, my mentor and video guru, Lou Bortone, says:

Ultimately, your video should never be any longer than it has to be! Keep it tight and respect your viewer’s time. Shorter is almost always better.

Exactly. Well said Lou. Everyone wants it yesterday, so do your best to make it as short as possible while still accomplishing your goals.

Want to learn more about video marketing? Contact Queen Bee Consulting to learn more about video marketing plans done for you as well as one on one business coaching.

Using Video To Promote Your Business – Part One

using video to promote your businessIt seems using video to promote your business is all you see anymore when it comes to fresh ideas for marketing. And with good reason. Video is completely exploding. Just the new features of video inside Facebook alone can make your head swim. Video is really escalating your ability to connect with your followers and fans in ways we weren’t even thinking about as little as a year ago. But you cannot ignore the facts:

  • Videos have a 135% greater organic reach compared to photos.
  • Between April and November of 2015, the amount of daily video views on Facebook doubled from 4 billion to 8 billion.
  • Videos used in emails lead to 200 – 300% increase in click through rates
  • YouTube reports that mobile video consumption rises 100% EVERY year.
  • After watching a video, 64% of users are more likely to buy the product they just watched about.

But enough about that. We know we need to do it, but there are several reasons holding most entrepreneurs back.

They don’t know what to talk about. They think it is hard. They think they don’t have time. They don’t know how to begin.

It is time to change that way of thinking. So I have put together a series of articles that will give you the information you need to start chipping away at this beast one step at a time. I have broken this down into three digestible parts so hopefully you won’t feel overwhelmed.

Today we are focusing on Part 1: What do I talk about in my videos?

Think of videos the same as a blog. Brainstorm relevant topics that your customers or clients want to learn more about. Every video should be educating your audience somehow on either how you can help, or giving valuable answers that will help them accomplish something, thereby painting you as the expert. Below is a list of topics to get you started:

  1. Instructional Videos
    This one is always helpful and typically the most sought after on YouTube. I know everyone reading this article has looked up a video on YouTube to learn how to do something. It is the same with what you do for a living. Show people various ways you can help them, or they can help themselves, by doing a quick instructional video.
  2. Introduce Your Staff
    The best way to get people to know, like and trust you is to get in front of them. Introductory videos to yourself and your staff will help people feel like they already know you, hence feeling like they are your friend. People like to do business with their friends.
  3. Testimonials Of Happy Customers
    EVERYONE reads the reviews on something, so why not put a review in video form? Ask one of your raving fans to let you record them giving a testimonial.
  4. New product announcements
    If your business is constantly getting in new merchandise, stop and take a quick 30 second video about the latest and greatest product available at your store! This works great for restaurants too!
  5. Question & Answer Videos
    This one is super easy. It is just you, sitting in front of the camera, answering commonly asked questions. End each of those videos by giving your viewers opportunities to contact you with more questions. This not only helps your viewers, but it really establishes you as the category authority.

My suggestions is to not jump into something that will overwhelm you. Start with doing a quick video once a week. You can either film four videos in one sitting and release them once a week, or you can make the time to sit in front of the camera weekly. Either way, you are delivering great content on a weekly basis that your followers will come to love and expect. The key here is consistency. Decide how often you will do it and stick to it. I promise – the results you will get will be worth it.

So now that a HUGE piece of what holds people back (the whole, “what do I talk about thing”) is out of the way, the next article in my series will be the next big stumbling block: equipment. I will go over simple ways to get you started – that you probably already own.

Are you feeling better about taking on video? If not, give me a shout and we will figure this out together.