Creating eye-catching thumbnails is a crucial aspect of drawing viewers to your content. A well-designed thumbnail can make a significant difference in attracting clicks and viewer engagement. Below are some strategies to help you design thumbnails that stand out and attract attention.
1. Use Bold and Bright Colors
Right out of the gate, you really want to have bold and bright colors in your thumbnails. Colors attract attention and can make your thumbnail pop out in a sea of content. Make sure that the colors you choose align with your brand and theme, but don’t shy away from making them bold and bright. The bolder and brighter, the better, because these typically grab attention right off the bat.
2. Show Emotion
The next thing to keep in mind is to show emotion in your thumbnail. For example, it could feature your own face, displaying the emotion you’re discussing in your video. If you prefer not to use your face, consider the face of someone else or the main subject of your video. The critical question to ask is: does the image invoke emotion? Is it going to draw people in? Remember, a picture is worth a thousand words. Utilize the emotion factor in your thumbnail to reel in viewers.
3. Keep the Text Short and Snappy
Text on your thumbnail should be short, snappy, and to the point. Nobody wants to read a novel on a thumbnail. Your text does not need to match your video title exactly; it can be different. Play around with it, test, and measure what works best. The key is brevity since viewers are often scrolling quickly and don’t have time to read long passages. keeping the text short and sweet is essential to capture and maintain their attention.
4. Consider Using Templates
If you are developing a comprehensive marketing strategy with your videos, consider using templates for your thumbnails. Templatesallow you to design with your brand colors, logo, and fonts, ensuring consistency and brand recognition. Create three or four templates that you can play around with and mix and mingle as you upload new videos. This streamlined approach can save time and maintain a professional look across your content.