Why Video Marketing Works for Small Businesses
The Next Best Thing to Being in Person
As an entrepreneur, you know how important building relationships are to building your business. If you could meet face-to-face with every prospect to share how your company could help them, you’d jump at the chance. Unfortunately, there are those pesky roadblocks – like distance, access, and time – that stand in your way.
With an effective YouTube video marketing strategy, however, you can connect with thousands of customers across the country 24/7. Crafting a compelling message and spending just a few minutes in front of a camera each week brings back that personal touch missing in business today. When you provide the information people are searching for online, they’ll not only want to watch you, they’ll want to work with you!
The best news of all? Because only 9% of small businesses are using YouTube, there’s an excellent chance your competitors are missing the boat, opening the opportunity for you to bust ahead of the pack.
YouTube is the second most popular website after Google.
The Power of a YouTube Marketing Strategy
YouTube has evolved from the home of cat videos and Baby Shark sing-a-longs into one of the biggest marketplaces on the planet, boasting more than 14.3 billion visits per month. Each day, more than 1 billion hours of video are consumed by viewers, and each week, one-third of internet users will watch a tutorial or how-to video.
That’s pretty cool, you might be thinking, but let’s get to the point. How can YouTube benefit my business?
Your prospects and customers are visual by nature – our brains are hardwired to respond more quickly to visual cues. With YouTube video marketing, you can better grab your audience’s attention and hold on to it longer. In addition, when a customer can put a face to a brand, the relationship you’re building feels trusting and authentic. As much as we try to convey emotion through words on the screen, nothing can replace a personal connection, even if that person is speaking on screen.
And the research backs it up.
- Viewers retain 95% of a message when they watch it in video, as opposed to 10% when reading it in text. (Insivia)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- 70% of YouTube users have made a purchase from a brand as a result of seeing it on YouTube. (Wordstream)
Plus, you can reach customers who aren’t registered YouTube users. When optimized for Google, YouTube videos are often the first thing to pop up when a customer is doing an online search. Videos can also be shared on other social media platforms and embedded in your website and promotional emails to expand your audience.
92% of users watching video on mobile will share it with others.
(Wordstream)
How to Use Video Marketing to Grow Your Business
No matter the size of your business or your marketing budget, you can take advantage of YouTube video marketing in a variety of ways:
- Turn your video into a teaching tool to help your viewers learn how to use your product or service
- Interview satisfied clients who can serve as brand advocates for your business
- Share the stage with fellow thought leaders and influencers in your industry
- Answer your customers’ most frequently asked questions
- Showcase your latest products and services, and offer a YouTube-only discount
- Give your viewers a behind-the-scenes peek at your company so they can better understand your culture and mission
These are only a few of the opportunities waiting for you online. Together, we can strategize a video marketing plan that aligns with your goals and is geared specifically for the audience you want to reach.
65% of people will visit a website after viewing a branded video they find online or via social media channels.
Let’s Get to Work!
The best way to build your audience on YouTube is to start today! I would love the chance to talk with you to learn more about your business and discuss how a video marketing strategy can work for you.