Why Video Marketing Works for Small Businesses
The Next Best Thing to Being in Person
YouTube Video Marketing
As a business owner, you know how important relationships are. If you could sit down face-to-face with every potential customer, answer their questions, explain what you do, and show them how you can help, you probably would.
Unfortunately, there are those pesky things like time, distance, and actually running your business that tend to get in the way.
That’s where video comes in.
Video gives people a chance to see you, hear from you, and get to know your business before you ever meet. You can answer their questions, explain what you do, and share some of that knowledge you use every single day.
And you can do it without having the same conversation over and over again.
You don’t need to become an influencer or spend hours creating content every week. You just need a plan for making videos that are helpful to the people you want to reach.
YouTube is the second most popular website after Google.
Why Video Marketing?
Think about how you look for information when you have a question.
Sometimes you want to read about it. But sometimes it’s a whole lot easier to have someone explain it to you.
Your customers are no different.
They have questions about your services, your process, what something costs, what they should expect, and whether you’re the right person to help them.
Video gives you the opportunity to answer those questions before they ever reach out.
And for a service-based business, there’s another big benefit: people get to know you.
They can hear how you explain something. They can see your personality. They can get a feel for your business and what it might be like to work with you.
That personal connection is hard to create with a paragraph of website copy.
When someone finally does call, they may already feel like they know you a little bit.
That’s what makes video so powerful.
One Video Can Go a Long Way
One of my favorite things about video marketing is that a video doesn’t have to be used once and forgotten about.
You can put it on your website. Share it on social media. Add it to an email. Send it to someone who asks you that same question next week. Pull shorter clips from it and use those too.
And yes, it can live on YouTube, where people can find it when they’re searching for information about the exact thing you’re talking about.
You’ve already done the work of creating the video. We might as well make it work as hard as possible for your business.
That’s a much better use of your time than feeling like you have to come up with something brand new every time you want to post.
92% of users watching video on mobile will share it with others.
(Wordstream)
But What Am I Supposed to Talk About?
I hear this one all the time.
And usually, you already have plenty to talk about.
Think about your last week at work.
What questions did customers ask you? What did you explain more than once? Was there something a customer was confused about? Is there something you wish people understood before they called you?
Start there.
Your videos could answer common questions, explain your services, walk someone through your process, share tips, introduce your team, clear up misconceptions, or show people a little of what happens behind the scenes.
It doesn’t have to be groundbreaking.
If one customer is asking the question, there’s a pretty good chance someone else is wondering the same thing.
That’s content.
You Don’t Need to Go Viral
A lot of business owners think a video is only successful if thousands of people watch it.
That’s not what we’re going for.
I’d much rather have 100 people watch your video who could actually become customers than 10,000 people watch it who have no reason to work with you.
The point isn’t to get everyone to watch.
It’s to make something useful for the people you actually want to reach.
That’s why we start with a strategy. We figure out who you’re talking to, what they want to know, and what you know that can help them.
Then we make videos about that.
No chasing every trend. No trying to become an internet personality. Just useful content that makes sense for your business.
How Can Your Business Use Video Marketing?
There are a lot of ways to use video, and you definitely don’t need to do all of them.
You might use video to answer the questions you hear every day. Maybe you walk customers through a service or explain what they should expect before working with you. You could share helpful tips, talk about common mistakes, show off a recent project, introduce your team, or give people a peek behind the scenes.
You can also use video to share customer stories, talk about new services, or explain something about your industry that people often get wrong.
The right videos are going to look different for every business.
That’s the point.
We’re not creating content because someone online said you should be posting three videos a week. We’re figuring out what makes sense for your customers and your business.
65% of people will visit a website after viewing a branded video they find online or via social media channels.
If you’ve ever thought, “I wouldn’t even know what to make a video about,” you’re definitely not the only one.
But you probably have more ideas than you realize.
You already answer questions. You already explain what you do. You already help people understand things they don’t know about your industry.
Video just gives you a way to share those conversations with more people.
My job is to help you figure out what’s worth talking about, put a strategy behind it, and make the whole process feel a lot less overwhelming.
You don’t need to turn into a content creator overnight.
You just need a good place to start.