As business owners find their way to get back to normal, or to find their new normal, I was delighted to be spotlighted in a recent article on various resources you can use to get your business back on track. Thanks to Elena Stewart of ElenaStewart.com for the great shout out to me, as well as the other suggestions. Let me know what you think!
From delayed reopening to pandemic pivots, many businesses have struggled to maintain solvency throughout prolonged quarantine periods. The good news is that there are ways to keep growing your business, even if your physical doors are closed. Check out these resources to get a head start on your company’s pandemic recovery.
Learn Some New Moves
No matter what type of business you operate, there’s a workaround for sourcing income while your physical doors are closed. Consider these platforms and methods.
- Upgrade your digital marketing by working with Queen Bee Consulting.
- Use video streaming platforms and software to deliver virtual services to customers.
- Implement e-commerce strategies for selling products and services online.
- Go mobile with in-store offerings; curbside pickup and delivery are highly popular (and lucrative) models.
- Start reaching new customer subsets with marketing research and implementation. You can use freelancers for market research services if this is outside your wheelhouse.
Keep Tabs on Your Cash
You may not have a ton of income coming in (for the moment). However, navigating your business finances is a crucial step toward post-pandemic success. Consider these resources for tracking your incoming and outgoing amounts.
- Get started with a solid bookkeeping strategy so you’re organized and solvent.
- Hire a financial consultant to make sense of your financial situation and any unique challenges.
- Reduce overhead costs wherever possible to streamline your budget.
- Check out small business grants to help make ends meet without complicated repayment requirements.
Work a Bit Smarter
You may still be putting hours in while your business is closed – and you’ll definitely be working overtime if you’re reopening. Either way, there are ways to work smarter and save your energy for when business ramps back up.
- Explore technology that can make your life easier – think chatbots for your website, automated client emails, project management software, and more.
- Set measurable goals with set deadlines so you can see progress happening.
- Employ time management strategies to get the most hours of your day.
- Avoid burnout by taking time away to recharge and refresh as a human, not a business owner.
There’s no foolproof approach for ensuring your business outlasts the pandemic. But with these resources, you have a solid plan for shaping a venture that has a fighting chance.
Ready to take your business to the next level? Working with a business coach from Queen Bee Consulting can help grow your business! Complete this form or call 618-530-7166.
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